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The differences between digital media coordinators and media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a media specialist. Additionally, a media specialist has an average salary of $50,832, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Digital Media Coordinator | Media Specialist | |
| Yearly salary | $50,169 | $50,832 |
| Hourly rate | $24.12 | $24.44 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Digital media coordinators and media specialists have different pay scales, as shown below.
| Digital Media Coordinator | Media Specialist | |
| Average salary | $50,169 | $50,832 |
| Salary range | Between $39,000 And $63,000 | Between $35,000 And $73,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Colgate University | BP America Inc |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media coordinator and a media specialist in terms of educational background:
| Digital Media Coordinator | Media Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 70% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Stanford University |
Here are the differences between digital media coordinators' and media specialists' demographics:
| Digital Media Coordinator | Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |