Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $50,169 average annual salary of a digital media coordinator.
The top three skills for a digital media coordinator include digital marketing, facebook and web content. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Digital Media Coordinator | Social Media Specialist | |
| Yearly salary | $50,169 | $51,584 |
| Hourly rate | $24.12 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,317 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media coordinator specializes in spearheading the development of a company's online presence through websites and various social media campaigns. Their responsibilities revolve around overseeing the company's digital software and facilities, coordinating different teams and professionals, developing web aesthetics and content, and managing digital data. Furthermore, as a digital media coordinator, it is essential to lead and encourage the team in the joint effort to raise brand awareness and message, all while implementing the company's policies and regulations.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Digital media coordinators and social media specialists have different pay scales, as shown below.
| Digital Media Coordinator | Social Media Specialist | |
| Average salary | $50,169 | $51,584 |
| Salary range | Between $39,000 And $63,000 | Between $38,000 And $68,000 |
| Highest paying City | Seattle, WA | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | Colgate University | McKinsey & Company Inc |
| Best paying industry | Professional | Professional |
There are a few differences between a digital media coordinator and a social media specialist in terms of educational background:
| Digital Media Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between digital media coordinators' and social media specialists' demographics:
| Digital Media Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 47.8% Female, 52.2% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.8% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |