Digital media coordinator job description

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). More recently, we have dramatically grown our work with big brands (Amazon, Fender) and cult/challenger brands (Island Creek Oysters, Walden Local). We have a global client base with a growing local roster.

We pride ourselves on being innovative, competitive and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. As a Coordinator on our Media team, you will be expected to excel in the following areas:

Digital Marketing

We’ll teach you everything we know. From how to build campaigns on platforms like Google AdWords, Facebook, and TikTok, to strategic targeting methods designed to reach the right people at the right time across all platforms. You’ll A/B test ad copy in Page Post Ads. You’ll know when to use CPM, CPC, CPV and CPA bidding. You’ll preach our Four Pillars to the masses.

Communication

The truth is, a lot of that stuff up there is going to be automated some day. When cars are driving themselves around, machines will be setting your CPC bids as well. To prepare for the robot uprising, Coordinators and Analysts will arm themselves with the ability to interpret data and communicate value to our clients. Which brings us to...

Analytics

Data powers everything that we do. You should know your way around Excel and Google Sheets. You should know what a pivot table is. Familiarity with Google Analytics will serve you well. Do you belong to multiple fantasy sports leagues? Do you get your political coverage from FiveThirtyEight? Have you created a spreadsheet to try and predict the winner of The Bachelor ? If so, you’ll probably love it here.

Required Skills and Education

• Bachelor’s degree or higher - Marketing, Advertising, Business, Economics. If your studies have prepared you well for the responsibilities listed above, you should apply.
• Minimum GPA of 3.3 or higher
• Familiarity with Microsoft Excel / Google Sheets - Know the basic functions, understand advanced formulas. You will be using this every day.
• Leadership experience - Were you a captain on your sports team? Yearbook editor? The reason your group got an A on your final project? Be prepared to talk to us about it.
• Ability to work both in group setting and independently - We are an agency. We are an intense and fast-paced environment, where rush requests and last-minute updates are the norm. You will receive intensive training and guidance from your managers, but also be expected to work independently when the situation calls for it.
• Ability to handle many different tasks at once - See above.
• A high level of enthusiasm and professionalism - We are a passionate group, and we feed off each other’s intensity. We keep things fun, but we know when to be serious and get things done.
• Curiosity - You should feel unsatisfied when you don’t know how something works. If you are driven by a desire to learn more and you’re not afraid of breaking things to try and make them better, you will fit right in.

At Gupta Media, we work hard every day to be better at all that we do. This commitment extends to being better at fostering a diverse and inclusive community that encourages and respects a myriad of backgrounds, experiences and ideas. Join us, and help us make ourselves better.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.

Employees at Gupta Media enjoy health, dental and vision insurance, along with profit sharing, 401(k) and a host of other great perks.

Candidates must be authorized to work in the US for at least 2 years.

The Digital Media Coordinator will manage social media channels for New City Church and its ministries and maintain content on the website and church app. The role will gather and create content as well as post. This is a part-time 25 hours per week position. The position will start after September 1.

RESPONSIBILITIES

Digital Media Coordination

• Manage calendar for, strategize, create content for, post, and moderate New City social media channels.
• Manage content for multiple websites, curate photos, write clear, compelling copy, adhere to brand and style guides.
• Manage mobile app.
• Create and update service media on a weekly basis, including designing announcement slides, preparing ProPresenter bundles for weekend services, etc.
• Communicate with New City attendees to gather and write stories about how people are finding and following Jesus because of New City’s ministry.
• Contribute to brainstorming sessions, bringing fresh ideas and a “can-do” attitude.
• Write, proofread, and edit church wide or departmental emails and print pieces as assigned.
• Other duties as assigned

REQUIREMENTS

Skills and Candidate Qualities:

The ideal candidate is a mature, discerning digital native with the ability to plan strategically and pay attention to detail who has a willingness to learn and a drive for excellence.

• Familiarity with social media, design, and productivity platforms such as Instagram, Facebook, and Twitter, Office365, Asana (or other project management software), WordPress, Squarespace, ProPresenter, Canva, and Adobe Creative Cloud (especially graphic design applications).
• Self-motivated and diligent. Able to accomplish tasks, balance multiple responsibilities, and meet strict deadlines.
• Experienced in working with strict style and brand guidelines.
• Flexible and capable of modifying a plan when new situations or information arises.
• Personally engaging, able to build relationships with ministry area leaders and interact with New City servant leaders to gather stories and content ideas.
• Customer-service minded with a desire to learn and improve processes.

• The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
• A growth role where you will be learning digital paid media management from people who live it, breathe it, love it.
• Fast-paced days learning from your colleagues, preparing reports, building and launching SEM & display campaigns, collaborating with the team to troubleshoot issues & tackle business problems, meeting and exceeding client business goals, analyzing data and interpreting online consumer behavior.

• A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
• A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and 20 days off to recharge.

What we get

• Bachelor’s Degree in Mathematics, Science or Engineering fields
• Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset
• Demonstrate ability to build basic campaign structures on both engines
• Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level
• Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts
• Someone who is hungry to learn and wants to propel their career forward!

Responsibilities

• Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills).
• Produce weekly/monthly reports, covering all paid media channels & performance data.
• Work collaboratively, coordinate and communicate with internal and external partners.
• Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.
• Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms.
• Conduct search ad copy & banner ad testing per best practice to drive performance improvements.
• Conduct keyword, placement & market research to make additions to new and existing campaigns.
• Perform QA on campaign set-up and post-campaign launch.

What's next?

We simply want to know what makes you special. Send us an application that showcases your talent—and your personality—and shows us how you would thrive in our unique agency environment

Powered by JazzHR

y3tvRfmFF2