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Job outlook for digital media coordinators in the United States
Digital media coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected digital media coordinator job growth rate is 8% from 2018-2028.
About 22,300 new jobs for digital media coordinators are projected over the next decade.
Digital media coordinator salaries have increased 8% for digital media coordinators in the last 5 years.
There are over 25,927 digital media coordinators currently employed in the United States.
There are 39,317 active digital media coordinator job openings in the US.
The average digital media coordinator salary is $50,169.
Are digital media coordinator jobs in demand?
Digital media coordinator job and salary trends over time
Digital media coordinator jobs over time
Digital media coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 25,927 | 0.01% |
| 2020 | 26,013 | 0.01% |
| 2019 | 25,996 | 0.01% |
| 2018 | 25,314 | 0.01% |
| 2017 | 24,671 | 0.01% |
Average digital media coordinator salary over time
Digital media coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $50,169 | $24.12 | +2.7% |
| 2024 | $48,843 | $23.48 | +1.9% |
| 2023 | $47,924 | $23.04 | +1.2% |
| 2022 | $47,365 | $22.77 | +2.2% |
| 2021 | $46,343 | $22.28 | +2.2% |
Digital media coordinator jobs by state
Most common states for digital media coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 231 | 33% |
| 2 | Delaware | 961,939 | 279 | 29% |
| 3 | North Dakota | 755,393 | 188 | 25% |
| 4 | Kansas | 2,913,123 | 641 | 22% |
| 5 | Idaho | 1,716,943 | 320 | 19% |
| 6 | South Dakota | 869,666 | 167 | 19% |
| 7 | Arkansas | 3,004,279 | 546 | 18% |
| 8 | New Mexico | 2,088,070 | 370 | 18% |
| 9 | Vermont | 623,657 | 95 | 15% |
| 10 | Alabama | 4,874,747 | 622 | 13% |
| 11 | Massachusetts | 6,859,819 | 857 | 12% |
| 12 | Oklahoma | 3,930,864 | 491 | 12% |
| 13 | Rhode Island | 1,059,639 | 130 | 12% |
| 14 | New Hampshire | 1,342,795 | 144 | 11% |
| 15 | Wyoming | 579,315 | 64 | 11% |
| 16 | Utah | 3,101,833 | 304 | 10% |
| 17 | Alaska | 739,795 | 74 | 10% |
| 18 | Maryland | 6,052,177 | 516 | 9% |
| 19 | Montana | 1,050,493 | 96 | 9% |
| 20 | Connecticut | 3,588,184 | 274 | 8% |
Most common cities for digital media coordinators
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Flagstaff | 1 | 1% | $53,746 |
| 2 | Stamford | 1 | 1% | $57,654 |
| 3 | Chicago | 2 | 0% | $47,200 |
| 4 | Los Angeles | 1 | 0% | $54,292 |
Digital Media Coordinator job outlook: Expert opinions
Our panel of digital media coordinator experts
Coastal Carolina University
Grand Valley State University
Saint Mary's College
University of Kentucky
University of San Francisco
Winthrop University
Bowie State University
University of Florida
Wartburg College
California State University - Long Beach
Point Loma Nazarene University
What will help Digital Media Coordinators increase their earning potential?
Matthew Turner Ph.D., M.B.A.: Communication is central to pretty much every business and organization so someone with good communication skills will always be employable. The skills acquired in getting a degree in communication are transferable to many different career paths.
What will help Digital Media Coordinators increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What will help Digital Media Coordinators increase their earning potential?
Dr. Joy Daggs: I have quite a bit of advice:
1. Get as much experience as an undergraduate as possible. Many programs require internships, but even if they don't, seek opportunities to get experience. Take leadership roles in student organizations. Even if it's not specifically a 'public relations' entitled position, anything where you practice your skills is helpful. Even if you need to work a job in retail or service, those jobs still provide important benefits other than a paycheck. Don't discount your experiences!
2. Don't pass up opportunities to meet professionals. Many schools and departments bring their alumni on campus or do virtual events so that you can meet and chat with professionals. Even if it's not required for class, GO. You never know when a casual conversation may lead to an internship or an important professional connection.
3. Use your LinkedIn profile to your advantage. Make sure you have a professional picture that shows you in your best light. Follow organizations that you want to work for and other professional organizations related to your interests. I know of people getting interviews based off of LinkedIn interactions. Check your other social media accounts to make sure that you are not presenting yourself poorly. Most likely, organizations will Google you or look up your personal social media. There are reports of students losing opportunities because of poor social media choices.
What general advice would you give to a Digital Media Coordinator?
Erica Haugtvedt Ph.D.: The skills I think that will become more prevalent and important in the next 3-5 years are critical thinking skills. By critical thinking, I mean looking at the big picture and thinking about values, ethics, and thinking ahead to implications and consequences. AI will be able to produce a lot of words, but whether those words are appropriate to the situation, purpose, and context--whether those words are the words that we need--that will be something that only a conscientious and intelligent person can bring to the situation. People who are able to do that should be leaders in any field.
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Holly Sullenger PhD: Soft skills such as communication, active listening, giving and receiving feedback, writing, and presenting well are crucial and will become more important.
What will help Digital Media Coordinators increase their earning potential?
Dr. Holly Sullenger PhD: Don't bring up salary in the first interview, look for published salary ranges, connect with current employees on LinkedIn, ask about workplace, teams, leadership, and address salary expectations at the end of the second interview or in response to the job offer.
What general advice would you give to a Digital Media Coordinator?
Mr. Daniel Routh: More and more companies want to expand their presence on social media, and someone with good video, photography, writing, and spoken communication skills is in demand. Someone who communicates well also has potential for leadership and promotion, especially in HR and PR fields.
What will help Digital Media Coordinators increase their earning potential?
Mr. Daniel Routh: On a day-to-day basis, a communication specialist is likely to be interviewing or networking, planning an event, taking photos or videos, posting and managing social media on Facebook, Instagram, TikTok, X, and YouTube, meeting with teams or clients about branding and marketing, editing videos, or writing news updates.
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
David Painter Ph.D.: Many Communication Specialists appreciate the variety in their work as well as their ability to decide which industry they want to promote. From crafting compelling brand narratives for tourist or hospitality organizations to managing digital platforms for financial or legal organizations to strategizing communication plans for sports, fashion, or automotive companies, the possibilities are nearly infinite. Moreover, communication specialists enjoy the creativity, strategic thinking, and collaboration their role demands. However, the job can also be stressful, particularly during crises or when managing conflicting narratives. Long hours and balancing multiple projects can be challenging, but for many, the fast-paced nature and the ability to shape public perception make it worth it.
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Alice Veksler Ph.D., BCPA: Practice your interpersonal skills and think about how what you have learned in your coursework translates to your chosen field of work. Teamwork, conflict resolution, social media savvy, and professionalism can make or break a career. Being able to articulate and demonstrate mastery of these skills with concrete examples during an interview can help land the job and then embodying the skillset of an excellent communicator will lead to professional success. Networking is also key so making sure that you do internships and engage with others in your chosen field helps with securing a job. Forging connections early in one's career can pay massive dividends down the road. We say that 'you get jobs by talking to people' and this maxim is especially true for a broad field like communication studies. Finally, I always encourage a healthy work-life balance to avoid burnout and maximize productivity.
What will help Digital Media Coordinators increase their earning potential?
Dr. Alice Veksler Ph.D., BCPA: The single most important thing you can do is learn effective negotiation skills so that you negotiate a good salary and benefits package. Starting salaries will often set the baseline for future earning potential so being able to ensure that you are paid your worth early on is very important. New hires are often hesitant to negotiate salary to their detriment. Effective salary negotiation requires knowing how to do some basic market research to know what is reasonable and requires an understanding of the basics of principled negotiation. For example, it is important to know about positions vs. interests and what a BATNA/WATNA are. Beyond that, you need to stay proactive to ensure you are getting regular salary increases commensurate with norms in the field. Those increases are largely contingent on performance so excelling at the job then becomes the key to ongoing financial success. Making yourself an indispensable and irreplaceable asset to the employer is also very important.
Wendy Weinhold Ph.D.
Associate Professor of JournalismCoastal Carolina University
Communication And Media Studies
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Wendy Weinhold Ph.D.: Curiosity is the most importantly thing when it comes to skill building. Your college classes have you a solid foundation, but there is always more to learn. Seek out mentors who will help you understand your strengths and weaknesses, and be open to opportunities that help you grow.
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
What will help Digital Media Coordinators increase their earning potential?
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
What general advice would you give to a Digital Media Coordinator?
Dr. Veronica Hefner: If you're able to know your passion, and your purpose, then find something that fulfills that, even if it means taking a lower paying job at first. For example, if you're really into fitness, get your foot in the door at a company that you respect and work your way up, rather than taking a higher paying job at a place you don't really like doing a job you don't really feel driven to do. Eventually, the passion for your work will motivate you to excel and that will result in achieving financial goals down the road as you are promoted. It's also good to get a master's degree because that will increase your initial salary by exponential amounts, depending on the field. Then, even if you don't land your dream job on the first try, you will have more options for promotion because you've already got the advanced degree in your portfolio.
Ying Lu Ph.D.
Associate ProfessorUniversity of Kentucky
Hospitality Administration/Management
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Ying Lu Ph.D.: Introducing and instructing customers on how to use various tech equipment to have a better consumption experience.
What will help Digital Media Coordinators increase their earning potential?
Tika Lamsal PhD: In the time when students and professionals need to cater to the increasing demands of rapidly growing globalized and digitized workplaces, cross-cultural and multilingual communication skills have become essential for a meaningful and transformative dialogue with one another.
Bonnye Stuart
Internship Coordinator, Speech Communication Coordinator, Study Abroad Adviser, Integrated Marketing Communication InstructorWinthrop University
Public Relations, Advertising, And Applied Communication
What general advice would you give to a Digital Media Coordinator?
Bonnye Stuart: First of all – have an e-portfolio of your work to show what you can do! Share that during the interview. Build trust with your employer during the interview stage that you have the skills and can-do attitude necessary to be an asset to his/her company! Be willing to go the extra mile, take on extra tasks, work long and hard on projects – all without asking if you will be paid extra for doing this!
What will help Digital Media Coordinators increase their earning potential?
Bonnye Stuart: I would say be flexible - you may be asked to do a variety of tasks. Some tasks you may feel comfortable doing, others you may feel you don't have the experience to tackle. Be confident in your abilities – you probably know more than you think you do – especially in the areas of technology and social media. Above all, be a sponge – soak up all everything you can from soft, people skills to specific industry knowledge. You can learn from every experience in the workplace (even mundane meetings can yield much information about the culture of the company or organization and who's voice is heard and valued). There is much to learn as you begin your career, even if your first position is not your 'dream job'!
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Rochelle Daniel: My general advice to a graduate who transitions into that first professional job in the Communication field is similar to advice I give Communication students for navigating internship workspaces (Communications Internship Handbook: What HBCU Students Need to Know, 2022). Be intentional about learning the organizational or office culture, really listen to find out what is expected of you, be flexible and adaptable when there are changes in workflow, and don't be afraid to ask questions.
Dr. Rebecca Frazer
Assistant Professor of Public RelationsUniversity of Florida
Public Relations, Advertising, And Applied Communication
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Rebecca Frazer: The ability to harness new technologies without becoming distracted from key goals will drive success in the future of the field. With the explosion of artificial intelligence technologies and the proliferation of new social media platforms in recent years, some practitioners may be struggling to keep up. The most successful practitioners will work to understand new technologies and strategically harness their power, while also staying focused on the fundamental role of public relations: building strong, genuine, mutually-beneficial relationships with key publics.
What general advice would you give to a Digital Media Coordinator?
Dr. Penni Pier: There are a few things I would tell them. Make sure you make the most of your opportunities to network and learn the things about the industry that you do not know. Be mindful that professional development is a lifelong endeavor and that the first year will be a steep learning curve as you are an emerging professional. Take the initiative to learn or practice skill sets that you haven’t quite mastered. Ask for constructive feedback and then incorporate that feedback into your work. Two very practical pieces of advice that I try to tell my students: 1. Never surprise your boss. Keep them in the loop. If you make a mistake own up to it quickly and ask for feedback regarding how to avoid the mistake in the future and 2. Do not overpromise and under deliver. It is instinctual to want to please your supervisor and not let them down, but you must understand your own capacity, under delivering is ultimately more disappointing than understanding and setting your limits at the outset.
What Digital Media Coordinator skills would you recommend for someone trying to advance their career?
Dr. Penni Pier: You must be confident in the skill sets you have and negotiate for a beginning salary that is commensurate with your skills. A lot of emerging professionals shy away from negotiation (or making the right fit for that matter) because they are afraid of turning down a job. Interviews and the first series of negotiations set the tone for the relationship you will have with your employer. You also must be willing to look in geographic areas and related industries that need your skill sets to make give you the most opportunities to be choosy with your first professional position. While at your first position, it is important to make sure that your portfolio stays current, and they you are continuing to do professional development. Be proactive and learn (or enhance) any skills you find lacking. Work on client interaction and how to be a good collaborator with your colleagues. If you do these things and there is room for advancement with the organization that first hired, you this will give you a “leg up” in terms of salary potential. If there is not opportunity for advancement a first position will give you tangible work experience for your portfolio and an opportunity to practice your skills which in turn will make you more marketable if or when you decide to move on.
What will help Digital Media Coordinators increase their earning potential?
Dr. Penni Pier: I wholeheartedly believe the same skills that have been important over the past 50. You need to be a good storyteller, a good writer, and a good researcher. Technology will change, the mediums will change, but the skills of being able to research, use your resources and tell a compelling story that touches the heart of your consumer or target audience remains constant.
What general advice would you give to a Digital Media Coordinator?
Dr. Nick DiFrancesco: Communication- many grads lack even basic communication skills such as presenting, writing, or conversation; the industry is going to be seeking out not just the best and brightest, individuals who are personable, can relate and have rational discussions with others. The inability to engage in conversation and debate, or network with others is a serious issue among students, and these are skills that are absolutely vital to any professional.
What will help Digital Media Coordinators increase their earning potential?
Dr. Nick DiFrancesco: Be reliable and willing to do different things. You don’t know where your best suited after graduation, but demonstrating that you can be counted on is not easily forgotten by most employers. Similarly, employees who decide to pigeon-hole themselves into a narrow set of tasks are rarely asked to do much beyond that, and can impede the progress in one’s career.
Dr. Nancy Meyer MA MA PhD
Lecturer in ClassicsCalifornia State University - Long Beach
Classics And Classical Languages, Literatures, And Linguistics
What will help Digital Media Coordinators increase their earning potential?
Dr. Nancy Meyer MA MA PhD: Do the research! And, be able to clearly articulate your value. This is especially true for women, and doubly so for women of color who most often get shafted on salary! Women are never assumed to be needed or intelligent in the same way that (white) men are. We have to make our case with data. Know your value, but don’t assume anyone else will know it. Do the research and find out what people at your level in that field get paid and then MAKE YOUR CASE, clearly.
Margarita Pintado Burgos Ph.D.
Professor of SpanishPoint Loma Nazarene University
Romance Languages, Literatures, And Linguistics
What general advice would you give to a Digital Media Coordinator?
Margarita Pintado Burgos Ph.D.: I believe you can maximize your salary potential by selling yourself well. In the humanities we tend to think selling ourselves is a bad thing, so we need to move past that idea and really be prepared to wow our interviewers. Give a great first impression, make sure you know your worth and you know how to explain that worth, study the company/ agency you are interested in working with, and find those spots where you can help.