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Digital media designer vs graphic designer

The differences between digital media designers and graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media designer and a graphic designer. Additionally, a digital media designer has an average salary of $56,476, which is higher than the $49,450 average annual salary of a graphic designer.

The top three skills for a digital media designer include digital marketing, graphic design and adobe creative suite. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.

Digital media designer vs graphic designer overview

Digital Media DesignerGraphic Designer
Yearly salary$56,476$49,450
Hourly rate$27.15$23.77
Growth rate3%3%
Number of jobs67,69645,625
Job satisfaction-5
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Average age3838
Years of experience1212

What does a digital media designer do?

A digital media designer specializes in designing and developing visual materials for advertisements, campaigns, film, television, and print using special computer programs. They typically work as a member of a design team and create materials such as images, effects, or even animation. As a digital media designer, their responsibilities include understanding and identifying project needs and requirements, developing drafts for client approval, revising designs as necessary, and maintaining records of all transactions. Moreover, a digital media designer must keep an open communication line with team members for an efficient workflow.

What does a graphic designer do?

Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.

Digital media designer vs graphic designer salary

Digital media designers and graphic designers have different pay scales, as shown below.

Digital Media DesignerGraphic Designer
Average salary$56,476$49,450
Salary rangeBetween $41,000 And $76,000Between $34,000 And $69,000
Highest paying CitySeattle, WAWashington, DC
Highest paying stateWashingtonMassachusetts
Best paying companyFNBMeta
Best paying industryStart-upTechnology

Differences between digital media designer and graphic designer education

There are a few differences between a digital media designer and a graphic designer in terms of educational background:

Digital Media DesignerGraphic Designer
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeCarnegie Mellon UniversityUniversity of Pennsylvania

Digital media designer vs graphic designer demographics

Here are the differences between digital media designers' and graphic designers' demographics:

Digital Media DesignerGraphic Designer
Average age3838
Gender ratioMale, 66.2% Female, 33.8%Male, 49.8% Female, 50.2%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between digital media designer and graphic designer duties and responsibilities

Digital media designer example responsibilities.

  • Design logos, graphics, software user interfaces, LMS templates, and manage the multi media asset library.
  • Manage data migrations and SharePoint integration for corporate Intranet with external consultants.
  • Develop the website using HTML and CSS.
  • Develop email marketing campaigns implementing HTML and CSS, adhering to email program parameters, i.e.
  • Establish corporate identity package and produce press-ready marketing collateral, including brochures, presentation folders, sales packets and direct mail.
  • Conduct advanced filmmaking class for young adult Saudi women and instruct theory and production of narrative and documentary films.
  • Show more

Graphic designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Design new template for magazine as well as ads, flyers, brochures, and cards for a variety of events.
  • Plan the development of a social networking site website using HTML, CSS, PHP, and a WordPress management system.
  • Compose and create daily advertisements for national automotive dealerships utilizing typography and design concepts while adhering to corporate brand standards.
  • Follow style guide requirements to maintain brand integrity with specific treatments of photography, typography, graphic elements and team/sponsor/arena logos.
  • Create UI kit for the website.
  • Show more

Digital media designer vs graphic designer skills

Common digital media designer skills
  • Digital Marketing, 12%
  • Graphic Design, 9%
  • Adobe Creative Suite, 8%
  • Client Websites, 6%
  • HTML, 6%
  • CSS, 5%
Common graphic designer skills
  • Adobe Creative Suite, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Typography, 5%
  • Brochures, 5%
  • Design Concepts, 5%

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