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Become A Digital Media Director

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Working As A Digital Media Director

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $80,000

    Average Salary

What Does A Digital Media Director Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Media Director

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Media Director 3.3 years
Media Manager 2.7 years
Digital Director 2.7 years
New Media Manager 2.5 years
Digital Strategist 1.6 years
Top Careers Before Digital Media Director
Internship 7.7%
Director 4.0%
Owner 3.7%
Producer 3.7%
Top Careers After Digital Media Director
Director 6.4%
President 5.3%
Owner 4.8%
Consultant 4.3%
Principal 4.3%
Internship 3.7%
Founder 3.2%

Do you work as a Digital Media Director?

Average Yearly Salary
$80,000
View Detailed Salary Report
$47,000
Min 10%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$80,000
Median 50%
$134,000
Max 90%
Best Paying Company
Facebook
Highest Paying City
Redwood City, CA
Highest Paying State
Alaska
Avg Experience Level
2.6 years
How much does a Digital Media Director make at top companies?
The national average salary for a Digital Media Director in the United States is $80,092 per year or $39 per hour. Those in the bottom 10 percent make under $47,000 a year, and the top 10 percent make over $134,000.

Real Digital Media Director Salaries

Job Title Company Location Start Date Salary
President of Engineering & Digital Media Contentfilm, Inc. Santa Monica, CA Oct 01, 2010 $225,000
Execuitve Director, Digital Media Hearst Communications Inc.-Hearst Magazines Divisi New York, NY Feb 09, 2010 $185,000
Director of Communication and Digital Media, North America Nobel Biocare USA, LLC Yorba Linda, CA Jan 08, 2016 $147,000
Director of Digital & Emerging Media Smithsonian Institution New York, NY Jul 20, 2014 $143,141
Director Digital Media A&E Mundo, LLC Coral Gables, FL Oct 21, 2011 $136,760
Director of Communication and Digital Media, North America Nobel Biocare USA, LLC Yorba Linda, CA Oct 28, 2016 $136,427 -
$170,000
Director Digital Media A&E Mundo LLC Coral Gables, FL Oct 01, 2011 $114,566
Director of Digital Media Isabella Stewart Gardner Museum Boston, MA Aug 31, 2015 $105,000
Director of Digital Broadcast Media Noovu LLC New York, NY Mar 01, 2011 $100,000
Digital Media Director Colorado Mountain News Media Co. Gypsum, CO Jun 14, 2013 $96,000
Director, Digital Media Discovery Communications, LLC Miami, FL Mar 14, 2011 $92,000
Director of Digital Media Operations Ping HD, LLC Denver, CO Oct 01, 2010 $80,400
Degital Media/Communicat Operations Rschr Director Profit Planners, Inc. New York, NY Feb 17, 2010 $80,000
Digital Media Technical Director Gina Mendello LLC Nashville, TN Feb 07, 2014 $74,276
Digital Media Director Colorado Mountain News Media Co. Gypsum, CO Apr 16, 2012 $72,000
Digital Media Technical Director Gina Mendello LLC Nashville, TN Feb 10, 2012 $67,000
Digital Media Technical Director Gina Mendello LLC Nashville, TN Feb 10, 2012 $66,784
Director of Digital Media Design & Research The MEME, Inc. Cambridge, MA Sep 24, 2011 $65,000
Digital Media Director Unified Buddhist Church, Inc. Berkeley, CA Jun 09, 2016 $55,000
Director of Digital Media Greenbriar Publishing, LLC Potomac, MD Oct 01, 2012 $49,045
Digital Media Director Unified Buddhist Church, Inc. Berkeley, CA Sep 22, 2015 $45,000

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Top Skills for A Digital Media Director

  1. Company Website
  2. Video Production
  3. Digital Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Identified and diagnosed IT problems, hardware and software issues and updated and maintained company website.
  • Freelance video production services for training videos, tutorials, and online and www.robbinsdigitalmedia.com broadcast advertising, CONTACT
  • Developed overarching digital strategy for corporation !
  • Launched online digital magazine version to offer additional reading options to customers.
  • Increased daily viewership of the website and the blog 200% through the use of Twitter and Facebook.

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Top 10 Best States for Digital Media Directors

  1. New York
  2. Colorado
  3. New Jersey
  4. Rhode Island
  5. Virginia
  6. California
  7. Delaware
  8. District of Columbia
  9. Pennsylvania
  10. Washington
  • (1,133 jobs)
  • (246 jobs)
  • (463 jobs)
  • (57 jobs)
  • (339 jobs)
  • (2,318 jobs)
  • (31 jobs)
  • (183 jobs)
  • (411 jobs)
  • (270 jobs)

Digital Media Director Demographics

Gender

Male

60.9%

Female

30.3%

Unknown

8.8%
Ethnicity

White

59.5%

Hispanic or Latino

17.4%

Black or African American

11.2%

Asian

7.6%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

39.1%

Greek

8.7%

Russian

8.7%

Thai

8.7%

Portuguese

4.3%

Ukrainian

4.3%

Czech

4.3%

French

4.3%

Slovak

4.3%

Hebrew

4.3%

Polish

4.3%

Cantonese

4.3%
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Digital Media Director Education

Schools

New York University

18.3%

West Virginia University

7.3%

Boston University

5.5%

Full Sail University

5.5%

University of California - Los Angeles

5.5%

Syracuse University

4.6%

University of Florida

4.6%

Temple University

4.6%

San Francisco State University

4.6%

Appalachian State University

3.7%

Emerson College

3.7%

Saint John's University - New York

3.7%

Boston College

3.7%

University of Oregon

3.7%

Saint Mary's College of California

3.7%

University of Phoenix

3.7%

San Diego State University

3.7%

Northeastern University

3.7%

Cornell University

3.7%

University of Connecticut

2.8%
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Majors

Communication

15.0%

Marketing

14.0%

Business

11.3%

Photography

8.6%

Journalism

7.6%

Public Relations

5.7%

Graphic Design

4.4%

Computer Science

4.2%

Management

3.9%

Political Science

3.4%

English

3.2%

Digital Media

2.5%

Psychology

2.2%

Business Communications

2.2%

Entertainment Business

2.0%

Fine Arts

2.0%

Economics

2.0%

History

2.0%

Advertising

2.0%

Education

1.7%
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Degrees

Bachelors

54.6%

Masters

23.8%

Other

13.0%

Certificate

3.7%

Associate

3.7%

Doctorate

0.7%

Diploma

0.4%

License

0.2%
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