Digital media director demographics and statistics in the US
Digital media director demographics research summary. Zippia estimates digital media director demographics and statistics in the United States by using a database of 30 million profiles. Our digital media director estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital media directors after extensive research and analysis:
- There are over 7,240 digital media directors currently employed in the United States.
- 33.6% of all digital media directors are women, while 66.4% are men.
- The average digital media director age is 39 years old.
- The most common ethnicity of digital media directors is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Digital media directors are most in-demand in New York, NY.
- San Francisco, CA pays an annual average wage of $129,519, the highest in the US.
- In 2022, women digital media directors earned 94% of what men earned.
- New York is the best state for digital media directors to live.
- Digital media directors are 69% more likely to work at private companies in comparison to public companies.
On this page
Digital media director demographics by:
Digital media director gender statistics
33.6% of digital media directors are women and 66.4% of digital media directors are men.
- Male, 66.4%
- Female, 33.6%
Digital media director gender ratio
| Gender | Percentages |
|---|---|
| Male | 66.4% |
| Female | 33.6% |
Digital media director gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$100,179
Female income
$94,269
Digital media director gender ratio over time
This data breaks down the percentage of men and women in digital media director positions over time. Currently, 33.6% of digital media directors are female.
Digital media director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 81.89% | 18.11% |
| 2011 | 81.66% | 18.34% |
| 2012 | 82.08% | 17.92% |
| 2013 | 82.03% | 17.97% |
| 2014 | 80.81% | 19.19% |
| 2015 | 80.49% | 19.51% |
| 2016 | 80.40% | 19.60% |
| 2017 | 79.69% | 20.31% |
| 2018 | 68.47% | 31.53% |
| 2019 | 67.52% | 32.48% |
| 2020 | 66.09% | 33.91% |
| 2021 | 66.43% | 33.57% |
Digital media director related jobs gender ratio
We compared digital media directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Digital Media Director | 66% | 34% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media director demographics by race
The most common ethnicity among digital media directors is White, which makes up 74.6% of all digital media directors. Comparatively, 8.7% of digital media directors are Hispanic or Latino and 8.2% of digital media directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Digital media director race
| Digital media director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Digital media director race and ethnicity over time
See how digital media director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Digital media director wage gap by race
According to our data, asian digital media directors have the highest average salary compared to other ethnicities. Black or african american digital media directors have the lowest average salary at $94,271.
| Ethnicity | Salary |
|---|---|
| Unknown | $99,637 |
| White | $99,158 |
| Black or African American | $94,271 |
| Asian | $109,654 |
| Hispanic or Latino | $98,793 |
Average digital media director age
See how the average age of digital media directors varies based on ethnicity and gender.
Male
Female
Digital media director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Digital media director age breakdown
The average age of digital media directors is 40+ years years old, representing 44% of the digital media director population.
Digital media director age breakdown
| Digital Media Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Digital media director educational attainment
The most common degree for digital media directors is bachelor's degree, with 76% of digital media directors earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 8%.
- Bachelor's, 76%
- Master's, 12%
- Associate, 8%
- High School Diploma, 1%
- Other Degrees, 3%
Digital media directors by degree level
| Digital media director degree | Percentages |
|---|---|
| Bachelor's | 76% |
| Master's | 12% |
| Associate | 8% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Digital media director jobs you might like
Digital media director wage gap by degree level
According to the data, digital media directors with a Doctorate degree earn more than those without, at $123,104 annually. With a Master's degree, digital media directors earn a median annual income of $117,535 compared to $103,095 for digital media directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $117,535 |
| Bachelor's Degree | $103,095 |
| Doctorate Degree | $123,104 |
Digital media director employment statistics
Most digital media directors work for a private in the media industry.
Company size where digital media directors work
Below, you can see the size of companies where digital media directors work.
Digital media director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 30% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 24% |
| > 10,000 employees | 8% |
Digital media director jobs by company type
Employees with the digital media director job title have their preferences when it comes to working for a company. For instance, most digital media directors prefer to work at private companies over public companies.
Digital media director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 7% |
| Public | 21% |
| Private | 69% |
| Government | 3% |
Digital media director jobs by industry
The most common industries for digital media directors are media, professional and education.
Digital media director industry statistics
| Industry | Percentages |
|---|---|
| Media | 34% |
| Professional | 13% |
| Non Profits | 6% |
| Education | 6% |
| Internet | 5% |
| Manufacturing | 4% |
| Fortune 500 | 4% |
| Finance | 3% |
| Health Care | 3% |
| Retail | 3% |
| Start-up | 3% |
| Technology | 3% |
| Hospitality | 2% |
| Government | 2% |
| Telecommunication | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Insurance | 1% |
Digital media director turnover and employment statistics
Digital media director unemployment rate over time
The unemployment rate for digital media directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media director unemployment rate by year
| Year | Digital media director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average digital media director tenure
The average digital media director stays at their job for 1-2 years, based on the 650 digital media directors resumes in Zippia's database.
Digital media director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 13% |
| 1-2 years | 33% |
| 3-4 years | 17% |
| 5-7 years | 18% |
| 8-10 years | 8% |
| 11+ years | 11% |
Digital media director LGBT ratio compared to similar jobs
Review the percent of digital media directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Territory Business Manager | 7.25% | 112,398 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Digital Media Director | 9.86% | - |
| Fundraising Director | 16.11% | 11,855 |
Similar digital media director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Territory Business Manager | 7.25% | 112,398 |
| Marketing & Advertising Manager | 9.54% | 85,446 |
| Fundraising Director | 16.11% | 11,855 |
Foreign languages spoken by digital media directors
The most common foreign language among digital media directors is Spanish at 39.1%. The second-most popular foreign language spoken is Greek at 8.7% and Russian is the third-most popular at 8.7%.
- Spanish, 39.1%
- Greek, 8.7%
- Russian, 8.7%
- Thai, 8.7%
- Portuguese, 4.3%
- Other, 30.5%
Digital media director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.1% |
| Greek | 8.7% |
| Russian | 8.7% |
| Thai | 8.7% |
| Portuguese | 4.3% |
| Other | 30.5% |
