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The differences between digital media directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $99,208 average annual salary of a digital media director.
The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a group director are oversight, healthcare, and project management.
| Digital Media Director | Group Director | |
| Yearly salary | $99,208 | $149,193 |
| Hourly rate | $47.70 | $71.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 53,202 | 89,420 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.
Digital media directors and group directors have different pay scales, as shown below.
| Digital Media Director | Group Director | |
| Average salary | $99,208 | $149,193 |
| Salary range | Between $66,000 And $148,000 | Between $99,000 And $224,000 |
| Highest paying City | San Francisco, CA | Newark, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | Archdiocese of Chicago | Apple |
| Best paying industry | - | Finance |
There are a few differences between a digital media director and a group director in terms of educational background:
| Digital Media Director | Group Director | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 69% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital media directors' and group directors' demographics:
| Digital Media Director | Group Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 64.6% Female, 35.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |