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Digital media director vs group director

The differences between digital media directors and group directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital media director and a group director. Additionally, a group director has an average salary of $149,193, which is higher than the $99,208 average annual salary of a digital media director.

The top three skills for a digital media director include digital marketing, facebook and instagram. The most important skills for a group director are oversight, healthcare, and project management.

Digital media director vs group director overview

Digital Media DirectorGroup Director
Yearly salary$99,208$149,193
Hourly rate$47.70$71.73
Growth rate10%10%
Number of jobs53,20289,420
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Average age3939
Years of experience1010

What does a digital media director do?

A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.

What does a group director do?

A group director is responsible for monitoring the operations of a specific team in an organization, ensuring that the group meets daily targets, providing the highest customer satisfaction for the company's services. Group directors work with senior management to identify business opportunities that would bring more revenues and increase the company's profitability. They also handle the department's budgets, allocating adequate resources for every team to support project deliverables. A group director must have excellent communication and leadership skills, analyzing business functions, and developing strategic ways to increase productivity.

Digital media director vs group director salary

Digital media directors and group directors have different pay scales, as shown below.

Digital Media DirectorGroup Director
Average salary$99,208$149,193
Salary rangeBetween $66,000 And $148,000Between $99,000 And $224,000
Highest paying CitySan Francisco, CANewark, NJ
Highest paying stateCaliforniaNew Jersey
Best paying companyArchdiocese of ChicagoApple
Best paying industry-Finance

Differences between digital media director and group director education

There are a few differences between a digital media director and a group director in terms of educational background:

Digital Media DirectorGroup Director
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 69%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital media director vs group director demographics

Here are the differences between digital media directors' and group directors' demographics:

Digital Media DirectorGroup Director
Average age3939
Gender ratioMale, 66.4% Female, 33.6%Male, 64.6% Female, 35.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital media director and group director duties and responsibilities

Digital media director example responsibilities.

  • Manage company website including photography of all images, update images and information as necessary.
  • Implement KPIs for communication of digital progress.
  • Work with outside agencies to implement double fan-gate sweepstakes with team and sponsors on Facebook.
  • Align all KPIs to track the right metrics to ensure timely plan adjustments and success.
  • Develop ROI models for content investment, white label gaming, digital download and subscription services, etc.
  • Prepare ROI documents and marketing collateral.
  • Show more

Group director example responsibilities.

  • Manage business relate responsibilities such as employee relations, scheduling, payroll, and general center operations.
  • Manage treasury and wire transfer/electronic payments operations.
  • Manage the production operational readiness group and provide oversight for all delivery projects for the company.
  • Manage and monitor rehabilitation departments to ensure productivity thresholds are met and appropriate Medicare billing criteria document.
  • Create a Medicaid regulation requirements tracking grid for operational leads and underwriting to reference while drafting responses for new business proposals.
  • Manage inter-relationships between diverse work groups in the brewing, packaging and distribution departments relating to internal logistics and production scheduling.
  • Show more

Digital media director vs group director skills

Common digital media director skills
  • Digital Marketing, 21%
  • Facebook, 6%
  • Instagram, 4%
  • Media Planning, 4%
  • Video Production, 4%
  • Google Analytics, 4%
Common group director skills
  • Oversight, 12%
  • Healthcare, 10%
  • Project Management, 9%
  • Direct Reports, 7%
  • Digital Marketing, 5%
  • Process Improvement, 4%

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