What does a digital media director do?
A digital media director spearheads and oversees various digital campaigns and marketing programs, ensuring efficiency and client satisfaction. They take the lead in conducting market research and analyses, developing and implementing campaign plans, coordinating with clients and business partners, liaising with internal parties, and making significant decisions according to project guidelines. It is also their duty to set goals and timelines, establish strategies, participate in recruiting and hiring employees, and supervise operations. Moreover, a digital medial director empowers staff to reach goals and implements company policies and standards.
Digital media director responsibilities
Here are examples of responsibilities from real digital media director resumes:
- Manage company website including photography of all images, update images and information as necessary.
- Implement KPIs for communication of digital progress.
- Work with outside agencies to implement double fan-gate sweepstakes with team and sponsors on Facebook.
- Align all KPIs to track the right metrics to ensure timely plan adjustments and success.
- Develop ROI models for content investment, white label gaming, digital download and subscription services, etc.
- Prepare ROI documents and marketing collateral.
- Founded the agency's media department ordering Nielsen and Arbitron ratings subscriptions and magazine reference publications.
- Improve credit risk models with innovative online indicators; leverage analyses to uncover new opportunities to improve online collection efforts.
Digital media director skills and personality traits
We calculated that 21% of Digital Media Directors are proficient in Digital Marketing, Facebook, and Instagram. They’re also known for soft skills such as Analytical skills, Creativity, and Communication skills.
We break down the percentage of Digital Media Directors that have these skills listed on their resume here:
- Digital Marketing, 21%
Managed high-functioning six-person international team, which covered all aspects of digital marketing.
- Facebook, 6%
Increased daily viewership of the website and the blog 200% through the use of Twitter and Facebook.
- Instagram, 4%
Posted all Digital Media for Doctor Workman at WCOSM including FB, Twitter, Instagram and Pinterest.
- Media Planning, 4%
Developed and budgeted advertising schedules and led sales negotiations involving broadcast/cable/radio/print/outdoor media planning and buying strategies for 16 affiliated shopping malls.
- Video Production, 4%
Managed multimedia production department, developed corporate training programs, and managed off-site video productions.
- Google Analytics, 4%
Install and manage Google analytics to track customer activity and trends.
Common skills that a digital media director uses to do their job include "digital marketing," "facebook," and "instagram." You can find details on the most important digital media director responsibilities below.
Analytical skills. To carry out their duties, the most important skill for a digital media director to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Digital media directors often use analytical skills in their day-to-day job, as shown by this real resume: "maintain multiple servers, firewalls, switches, printers, data bases and all software and crm applications. "
Creativity. Another essential skill to perform digital media director duties is creativity. Digital media directors responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Digital media directors also use creativity in their role according to a real resume snippet: "managed 15 employees encompassing web development, sales, creative, operations, and social media/marketing talent. "
Communication skills. digital media directors are also known for communication skills, which are critical to their duties. You can see how this skill relates to digital media director responsibilities, because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." A digital media director resume example shows how communication skills is used in the workplace: "created highly effective systems and digital content for marketing and internal communications. "
Organizational skills. digital media director responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what digital media directors do with organizational skills on a typical day: "identify marketing kpis and analyze organizational data to determine overall roi and program success. "
The three companies that hire the most digital media directors are:
- Conn's2 digital media directors jobs
- Farm Stores Franchising2 digital media directors jobs
- Merkle2 digital media directors jobs
Choose from 10+ customizable digital media director resume templates
Build a professional digital media director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your digital media director resume.
Compare different digital media directors
Digital media director vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
There are some key differences in the responsibilities of each position. For example, digital media director responsibilities require skills like "video production," "digital content," "cpc," and "digital products." Meanwhile a typical marketing strategist has skills in areas such as "integrated marketing," "project management," "healthcare," and "powerpoint." This difference in skills reveals the differences in what each career does.
On average, marketing strategists reach similar levels of education than digital media directors. Marketing strategists are 1.9% more likely to earn a Master's Degree and 0.1% less likely to graduate with a Doctoral Degree.Digital media director vs. Content manager
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that digital media director responsibilities requires skills like "media planning," "video production," "crm," and "digital strategy." But a content manager might use other skills in their typical duties, such as, "project management," "web content," "wordpress," and "powerpoint."
Content managers earn similar levels of education than digital media directors in general. They're 0.2% less likely to graduate with a Master's Degree and 0.1% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital media directors in the next 3-5 years?
Dr. Esther Swilley
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Digital media director vs. Online marketing manager
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
The required skills of the two careers differ considerably. For example, digital media directors are more likely to have skills like "video production," "digital strategy," "client facing," and "digital content." But a online marketing manager is more likely to have skills like "web traffic," "paid search," "web analytics," and "lead generation."
Online marketing managers typically earn similar educational levels compared to digital media directors. Specifically, they're 0.5% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Digital media director vs. Marketing vice president
Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.
Even though a few skill sets overlap between digital media directors and marketing vice presidents, there are some differences that are important to note. For one, a digital media director might have more use for skills like "video production," "google analytics," "digital strategy," and "client facing." Meanwhile, some responsibilities of marketing vice presidents require skills like "analytics," "seo," "integrated marketing," and "market research. "
The average resume of marketing vice presidents showed that they earn similar levels of education compared to digital media directors. So much so that theyacirc;euro;trade;re 4.7% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.3%.Types of digital media director
Updated January 8, 2025
