How To Become A Digital Media Executive: What It Is and Career Path

What is a digital media executive and how to become one

Updated January 8, 2025

3 min read

There is more than meets the eye when it comes to being a digital media executive. For example, did you know that they make an average of $31.57 an hour? That's $65,656 a year! Between 2018 and 2028, the career is expected to grow -8% and produce -8,000 job opportunities across the U.S.

ScoreDigital Media ExecutiveUS Average

Salary

5.1

Avg. Salary $65,656

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.59%

Black or African American 6.01%

Hispanic or Latino 13.44%

Unknown 4.12%

White 71.46%

Gender

female 45.56%

male 54.44%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become a digital media executive

Explore digital media executive education requirements

Most common digital media executive degrees

Bachelor's

79.1 %

Associate

9.8 %

Master's

6.5 %

Start to develop specific digital media executive skills

Skills	Percentages
Digital Marketing	27.98%
CRM	6.07%
Cloud	4.91%
Digital Sales	4.68%
Media Sales	3.96%

Complete relevant digital media executive training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New digital media executives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media executive based on U.S. Bureau of Labor Statistics data and data from real digital media executive resumes.

Research digital media executive duties and responsibilities

Manage book of business through SalesForce.com
Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
Measure campaigns and ROI utilizing proprietary technology.
Educate clients on multi-media opportunities including the transition of traditional media to digital formats.

Get digital media executive experience

Generally, it takes 2-4 years to become a digital media executive. The most common roles before becoming a digital media executive include account executive, sales representative team lead and customer service representative.

Prepare your digital media executive resume

When your background is strong enough, you can start writing your digital media executive resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media executive resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital media executive resume templates

Build a professional digital media executive resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital media executive resume.