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Digital media executive vs advertising account executive

The differences between digital media executives and advertising account executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media executive and an advertising account executive. Additionally, a digital media executive has an average salary of $65,656, which is higher than the $62,123 average annual salary of an advertising account executive.

The top three skills for a digital media executive include digital marketing, CRM and cloud. The most important skills for an advertising account executive are media sales, CRM, and client relationships.

Digital media executive vs advertising account executive overview

Digital Media ExecutiveAdvertising Account Executive
Yearly salary$65,656$62,123
Hourly rate$31.57$29.87
Growth rate-8%-8%
Number of jobs87,793117,707
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4444
Years of experience44

Digital media executive vs advertising account executive salary

Digital media executives and advertising account executives have different pay scales, as shown below.

Digital Media ExecutiveAdvertising Account Executive
Average salary$65,656$62,123
Salary rangeBetween $44,000 And $96,000Between $44,000 And $87,000
Highest paying City-Redding, CA
Highest paying state-California
Best paying company-Microsoft
Best paying industry-Telecommunication

Differences between digital media executive and advertising account executive education

There are a few differences between a digital media executive and an advertising account executive in terms of educational background:

Digital Media ExecutiveAdvertising Account Executive
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Digital media executive vs advertising account executive demographics

Here are the differences between digital media executives' and advertising account executives' demographics:

Digital Media ExecutiveAdvertising Account Executive
Average age4444
Gender ratioMale, 54.4% Female, 45.6%Male, 41.4% Female, 58.6%
Race ratioBlack or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.5% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 4.1% Hispanic or Latino, 13.3% Asian, 4.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage10%10%

Differences between digital media executive and advertising account executive duties and responsibilities

Digital media executive example responsibilities.

  • Manage book of business through SalesForce.com
  • Develop marketing strategies that evoke market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
  • Measure campaigns and ROI utilizing proprietary technology.
  • Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
  • Contribute copywriting (marketing collateral), campaign management, and communications for key marketing initiatives.

Advertising account executive example responsibilities.

  • Manage RFP responses for CPG and healthcare campaigns across various publishers (i.e.
  • Manage the everyday activities of a team of 20- 30 account managers, paid search strategist and SEO specialists.
  • Generate leads using a variety of sources, including the Internet, corporate CRM, industry publications and company publication library.
  • Manage copywriting and spot production scheduling
  • Manage and grow existing account list through maintaining agency relationships, increase ROI, and campaign optimization recommendations.
  • Manage day-to-day activity of client relate projects including IP voice, MPLS infrastructures and CPE implementations in a deadline-orient high-pressure environment.
  • Show more

Digital media executive vs advertising account executive skills

Common digital media executive skills
  • Digital Marketing, 28%
  • CRM, 6%
  • Cloud, 5%
  • Digital Sales, 5%
  • Media Sales, 4%
  • Twitter, 4%
Common advertising account executive skills
  • Media Sales, 16%
  • CRM, 11%
  • Client Relationships, 8%
  • Cold Calls, 7%
  • PowerPoint, 7%
  • Mobile Marketing, 7%