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Digital media executive skills for your resume and career

Updated January 8, 2025

3 min read

Quoted expert

Brittany McElroy

Below we've compiled a list of the most critical digital media executive skills. We ranked the top skills for digital media executives based on the percentage of resumes they appeared on. For example, 28.0% of digital media executive resumes contained digital marketing as a skill. Continue reading to find out what skills a digital media executive needs to be successful in the workplace.

15 digital media executive skills for your resume and career

1. Digital Marketing

Here's how digital media executives use digital marketing:

Sell digital marketing to industrial and engineering companies.
Consulted and provided digital marketing solutions for businesses both locally and across the United States.

2. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how digital media executives use crm:

Manage existing accounts utilizing a proprietary CRM database tool.
Entered customer orders and communications into Internet Operations' CRM System.

3. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how digital media executives use cloud:

Experience with new, evolving models of software delivery to customers in SaaS, Cloud and Mobile models.

4. Digital Sales

Here's how digital media executives use digital sales:

Generated $20,000 in new digital sales and $40,000 in the renewal of The Talking Phone Book yellow pages.
Top digital sales rep 2012.

5. Media Sales

Here's how digital media executives use media sales:

Managed extensive customer base of over 150 business owners for directional media sales company using consultative sales approach.
Radio advertising and electronic media sales.

6. Twitter

Here's how digital media executives use twitter:

Developed Social Media Campaigns to include Facebook, Twitter, Foursquare, Google+ and LinkedIn.
Added 200,000 new followers for the brand on Facebook, Twitter and Youtube.

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7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how digital media executives use account management:

Directed team responsible for the Online and Mobile Banking strategy/product management and customer experience for the Account Management functions.
Partnered with our account management to present relevant digital solutions to prospective and current clients.

8. Linkedin

Here's how digital media executives use linkedin:

Developed relationships with new and potential clients by attending numerous networking events, cold calling new clients and networking via LinkedIn.
Encouraged team leaders to participate and remain active on LinkedIn discussion boards to build credibility with the consumer.

9. ROI

Here's how digital media executives use roi:

Developed marketing strategies that evoked market leadership, rapid growth development, and verifiable ROI in highly competitive markets.
Use DART, DSM and APT systems to optimize online campaigns guaranteeing the highest level of ROI.

10. Business Sales

Here's how digital media executives use business sales:

Cultivate new business sales via cold calling, and relationship management.
Nominated for Rookie of the Year for New Business Sales 2008

11. Search Engine Marketing

Here's how digital media executives use search engine marketing:

Developed & managed Google, Yahoo & Bing search engine marketing programs to increase leads and lower client acquisition costs.
Designed customized recruitment campaigns including email and search engine marketing as well as printed recruitment materials.

12. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how digital media executives use product knowledge:

Provided customer support with styling tips, product knowledge and selection, and appointment scheduling
Assist department supervisor in providing targeted training and product knowledge to new employees.

13. Search Engine Optimization

Here's how digital media executives use search engine optimization:

Consult with clients in an effort to ensure the proper layout and content of website and search engine optimization strategies.
Google AdWords Certified, specializing in search engine optimization (SEO) techniques.

14. Website Development

Here's how digital media executives use website development:

Experience in Direct Mail advertising, print advertising, social media reputation monitoring, and website/mobile website development.
Demonstrated social media, website development and personal communication knowledge.

15. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how digital media executives use business development:

Focused specifically on new business development and high revenue account growth.
Experienced in self-identifying prospecting, business development, product/technology demonstrations, group presentations, and managing a sales process.

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What skills help Digital Media Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital media executive resumes?

Brittany McElroy

Senior Lecturer, University of North Texas

The most important thing is to be able to do everything. The days of super-specialized jobs where you could learn to do just one or two things are gone. A diverse skill set is so important. The second thing I would say students graduating and wanting to work in any kind of media need is a really good understanding of audiences. There is so much competition for people's attention that you will not be successful if you don't identify your niche, understand how to capture its attention, and keep it.

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List of digital media executive skills to add to your resume

The most important skills for a digital media executive resume and required skills for a digital media executive to have include:

Digital Marketing
CRM
Cloud
Digital Sales
Media Sales
Twitter
Account Management
Linkedin
ROI
Business Sales
Search Engine Marketing
Product Knowledge
Search Engine Optimization
Website Development
Business Development
Marketing Campaigns

Cold Calls
Email Marketing
Sales Cycle
Business Accounts
Integrated Marketing
Digital Products
Sales Presentations
Reputation Management
Google Adwords
Client Relationships
Strategic Partnerships
Digital Platforms
Media Management
Revenue Growth
Facebook
Social Media Management

Pay Per Click
Digital Campaigns
Media Planning
Yahoo
Content Marketing
Mobile Banking
SMB
YouTube
C-Level
Press Releases
Trade Shows
Content Creation
Blog Posts
Generate Revenue

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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