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Job outlook for digital media executives in the United States
Digital media executive job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected digital media executive job growth rate is -8% from 2018-2028.
About -8,000 new jobs for digital media executives are projected over the next decade.
Digital media executive salaries have increased 9% for digital media executives in the last 5 years.
There are over 7,930 digital media executives currently employed in the United States.
There are 87,793 active digital media executive job openings in the US.
The average digital media executive salary is $65,656.
Are digital media executive jobs in demand?
Digital media executive job and salary trends over time
Digital media executive jobs over time
Digital media executive job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 7,930 | 0.00% |
| 2020 | 8,945 | 0.00% |
| 2019 | 10,432 | 0.00% |
| 2018 | 10,671 | 0.00% |
| 2017 | 10,914 | 0.00% |
Average digital media executive salary over time
Digital media executive salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $65,656 | $31.57 | +3.1% |
| 2024 | $63,709 | $30.63 | +3.0% |
| 2023 | $61,832 | $29.73 | +4.1% |
| 2022 | $59,370 | $28.54 | --1.4% |
| 2021 | $60,207 | $28.95 | +3.9% |
Digital media executive jobs by state
Most common states for digital media executives
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Massachusetts | 6,859,819 | 1,765 | 26% |
| 2 | Vermont | 623,657 | 155 | 25% |
| 3 | Delaware | 961,939 | 230 | 24% |
| 4 | District of Columbia | 693,972 | 158 | 23% |
| 5 | Rhode Island | 1,059,639 | 238 | 22% |
| 6 | North Dakota | 755,393 | 160 | 21% |
| 7 | Utah | 3,101,833 | 617 | 20% |
| 8 | Montana | 1,050,493 | 214 | 20% |
| 9 | Minnesota | 5,576,606 | 1,052 | 19% |
| 10 | Illinois | 12,802,023 | 2,327 | 18% |
| 11 | Virginia | 8,470,020 | 1,487 | 18% |
| 12 | Colorado | 5,607,154 | 991 | 18% |
| 13 | New Hampshire | 1,342,795 | 237 | 18% |
| 14 | Wyoming | 579,315 | 101 | 17% |
| 15 | Washington | 7,405,743 | 1,219 | 16% |
| 16 | Maryland | 6,052,177 | 940 | 16% |
| 17 | Nebraska | 1,920,076 | 307 | 16% |
| 18 | Idaho | 1,716,943 | 275 | 16% |
| 19 | New Jersey | 9,005,644 | 1,392 | 15% |
| 20 | Connecticut | 3,588,184 | 539 | 15% |
Digital Media Executive job outlook: Expert opinions
Our panel of digital media executive experts
University of North Texas
Brittany McElroy
Senior LecturerUniversity of North Texas
Mayborn School of Journalism
What skills stand out on Digital Media Executive resumes?
Brittany McElroy: The most important thing is to be able to do everything. The days of super-specialized jobs where you could learn to do just one or two things are gone. A diverse skill set is so important. The second thing I would say students graduating and wanting to work in any kind of media need is a really good understanding of audiences. There is so much competition for people's attention that you will not be successful if you don't identify your niche, understand how to capture its attention, and keep it.