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Become A Digital Media Internship

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Working As A Digital Media Internship

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $59,682

    Average Salary

What Does A Digital Media Internship Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Internship

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Internship Jobs

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Digital Media Internship Career Paths

Digital Media Internship
Production Assistant Account Executive Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Writer Freelance Copywriter Senior Copywriter
Brand Strategist
5 Yearsyrs
Social Media Manager Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Account Coordinator Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Coordinator Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Assistant Senior Account Executive Public Relations Manager
Marketing & Public Relations Manager
5 Yearsyrs
Marketing Assistant Sales Coordinator Account Coordinator
Marketing Account Manager
5 Yearsyrs
Production Assistant Account Manager Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Graphic Designer Marketing Specialist Marketing Consultant
Marketing Strategist
6 Yearsyrs
Assistant Media Planner Media Supervisor
Media Director
5 Yearsyrs
Reporter Public Relations Manager Public Relations Director
Media Relations Director
5 Yearsyrs
Writer Managing Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Account Executive Sales Manager Marketing Manager
Online Marketing Manager
5 Yearsyrs
Editor Managing Editor
Publications Manager
5 Yearsyrs
Reporter Writer And Editor Content Manager
Web Content Manager
5 Yearsyrs
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Do you work as a Digital Media Internship?

Digital Media Internship Demographics

Gender

Female

54.3%

Male

42.9%

Unknown

2.8%
Ethnicity

White

58.7%

Hispanic or Latino

14.9%

Black or African American

11.4%

Asian

11.1%

Unknown

3.8%
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Languages Spoken

Spanish

44.3%

French

15.4%

Mandarin

6.6%

Chinese

6.3%

Italian

5.0%

German

3.5%

Japanese

2.3%

Korean

2.1%

Russian

1.9%

Portuguese

1.9%

Arabic

1.9%

Cantonese

1.8%

Hebrew

1.7%

Hindi

1.3%

Greek

1.1%

Vietnamese

0.9%

Gujarati

0.8%

Tagalog

0.7%

Swahili

0.4%

Urdu

0.4%
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Digital Media Internship Education

Schools

New York University

8.3%

University of Texas at Austin

8.3%

Syracuse University

6.7%

American University

6.7%

Howard University

6.5%

Boston University

5.9%

Michigan State University

4.9%

DePaul University

4.8%

Temple University

4.7%

Hofstra University

4.3%

Quinnipiac University

4.3%

University of Southern California

4.1%

Fordham University

4.0%

Florida State University

4.0%

University of Alabama

3.9%

Pennsylvania State University

3.9%

Ithaca College

3.8%

University of Massachusetts Amherst

3.8%

West Virginia University

3.7%

James Madison University

3.7%
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Majors

Communication

25.4%

Journalism

9.8%

Public Relations

9.4%

Marketing

8.7%

Business

6.8%

Photography

5.9%

English

3.8%

Kinesiology

3.4%

Advertising

3.4%

Political Science

3.2%

Graphic Design

3.2%

Digital Media

3.0%

Entertainment Business

2.0%

Management

1.9%

Agricultural Public Services

1.8%

Business Communications

1.8%

Fine Arts

1.7%

Writing

1.7%

Economics

1.6%

Psychology

1.6%
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Degrees

Bachelors

70.0%

Masters

15.7%

Other

10.3%

Associate

1.8%

Certificate

1.4%

Doctorate

0.7%

Diploma

0.1%

License

0.0%
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Top Skills for A Digital Media Internship

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  1. Company Website
  2. Video
  3. Press Releases
You can check out examples of real life uses of top skills on resumes here:
  • Created a video/documentary style press release for the company website
  • Created media database for easy sorting of candidate/tracker videos and Produced campaign digital media (photos/videos)
  • Distributed press releases; composed release forms for content creators; conducted extensive media-related research projects
  • Created, monitored and promoted Facebook page using social media marketing applications.
  • Researched cultural histories of past exhibitions for public education story articles in the online Multimedia section.

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Top Digital Media Internship Employers

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