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Digital media internship skills for your resume and career
Updated January 8, 2025
2 min read
Quoted experts
Dr. Keith Strudler Ph.D.,
Bradley Van Alstyne Ph.D.
Below we've compiled a list of the most critical digital media internship skills. We ranked the top skills for digital media interns based on the percentage of resumes they appeared on. For example, 8.0% of digital media internship resumes contained video content as a skill. Continue reading to find out what skills a digital media internship needs to be successful in the workplace.
15 digital media internship skills for your resume and career
1. Video Content
Here's how digital media interns use video content:
- Selected appropriate material from overall video content and edited news clips for television viewing.
- Produced and edited all photo/video content for social media outlets * Produced web advertisements
2. Facebook
Here's how digital media interns use facebook:
- Increased brand awareness by managing Tweets and Facebook posts including scheduling and content development.
- Created, monitored and promoted Facebook page using social media marketing applications.
3. Digital Marketing
Here's how digital media interns use digital marketing:
- Pitched marketing strategy to Director of Digital Marketing for increasing user engagement on BermanBraun's YouTube Channel Tasted.
- Write digital marketing-related articles to the company blog to increase FaceTime Strategy s web visibility.
4. Instagram
Here's how digital media interns use instagram:
- Created custom-made Instagram strategy to promote brand awareness.
- Manage and coordinate company marketing, branding, and maintaining social media platforms such as Twitter, Instagram, and Facebook.
5. Twitter
Here's how digital media interns use twitter:
- Created social media materials with Facebook and Twitter to generate and increase interaction among consumers.
- Collaborated with cross-functional departments in social media outreach via Twitter.
6. PowerPoint
Here's how digital media interns use powerpoint:
- Updated the Facebook page daily Created PowerPoint presentations for the office concerning student activities Conducted interviews with students about current Clarke highlights
- Created client reports on advertising returns in PowerPoint -Identified targeted audiences for advertising placement for a variety of online campaigns
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Here's how digital media interns use digital content:
- Collaborated with technical producers to build a library of digital content for international distribution.
- Prepared and delivered digital content to international networks.
8. Press Releases
Here's how digital media interns use press releases:
- Distributed press releases; composed release forms for content creators; conducted extensive media-related research projects
- Developed informative and effective press releases and guidelines to secure media coverage.
9. Graphic Design
Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.
Here's how digital media interns use graphic design:
- Managed integral time-sensitive graphic design and video-editing projects to assist branches of the department.
- Spearheaded television premiere contests and graphic design work for on-air promotions
10. Video Production
Here's how digital media interns use video production:
- Shared responsibilities for positions during audio/video production including: live video and audio mixing.
- Interned at a medium-sized advertisement agency assisting media consultants and the video production team.
11. HTML
Here's how digital media interns use html:
- Managed websites, created web content using HTML and Java, enhanced SEO, and created commercials for publications.
- Learned and implemented coding languages such as PHP, JavaScript, HTML, CSS, and SQL commands.
12. Photography
Here's how digital media interns use photography:
- Created and replaced advertisements for a digitally interactive tool using in-house and stock photography to represent the current inventory.
- Created curriculum and instructed Film Photography and Digital Photography courses which taught students new camera techniques and photography philosophies.
13. Google Analytics
Here's how digital media interns use google analytics:
- Managed data collection in Google Analytics and provided actionable insights meaningful to business objectives.
- Used Google Analytics to conduct an analysis of the traffic patterns, content usage for the Consumer Assistance Program's website.
14. Data Analysis
Here's how digital media interns use data analysis:
- Conducted data analysis to develop strategic opportunities to impact artist chart positioning in key markets.
- Compiled and analyzed data on consumer satisfaction using sophisticated and unique data analysis programs.
15. Adobe Photoshop
Here's how digital media interns use adobe photoshop:
- Produced 15+ educational videos regarding LITS service on campus; led 3+ workshops on Adobe Photoshop CC & Illustrator CC.
- Scanned selected materials in TIFF format, using Adobe Photoshop and Adobe Bridge to create PDF and JPG access derivatives.
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What skills help Digital Media Interns find jobs?
Tell us what job you are looking for, we’ll show you what skills employers want.
What skills stand out on digital media internship resumes?
Dr. Keith Strudler Ph.D.
Director of the School of Communication and Media, Montclair State University
Particularly as organizations are planning not just for the present but also for the post-pandemic future, where employees continue to work remotely and more flexibly than before. I believe that they will continue to want new employees who know how to use digital and remote tools and practices. So those that can comfortably use tools like Slack, Google Meets, and also disciplinary-specific media tools like Studio 6, VMIX, and Frankie, the better positioned they are for a new position. I also think students who have a wide range of skills and can problem solve (as opposed to being tied to one way of doing things) are far more valuable -- which should drive the way universities teach in the future. Finally, given the continued growth of social media, I think students who know how to use social media listening, analytics, and management tools will have a strong advantage and students who can effectively create content for social and understand audience.
What soft skills should all digital media internships possess?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for digital media internships?
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies Department, Dominican University of California
Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What digital media internship skills would you recommend for someone trying to advance their career?
Kimberly Pichot
Associate Professor of Marketing, Andrews University
If a graduate chooses to take a gap year, I recommend that they still take on activities to help them develop more skills. Find a nonprofit to volunteer and ask them if they could use your skills. Treat it as an internship or a job and find ways to hone your skills. Some skills marketing majors can focus on including social media content and campaign planning and delivery, digital marketing, and measurement. Build your portfolio with quantifiable results. Whether volunteering for one organization or several short stints in different organizations, engage in activities that will enhance your portfolio and demonstrate to future employers that you are growing.
What type of skills will young digital media internships need?
Nathan Cutietta
Director of the Gaming, Esports & Media, Assistant Professor of Communication and Media, Heidelberg University
While the exact skills that young graduates will need in the future years are impossible to predict, since they may not have even been invented yet, there are essential skills that they will need no matter where the future takes us. These skills include being a good communicator, a self-starter with grit, and of course, the ability to empathize with others and treat people as part of the team. Most of the skills that I think are important would fall under "leadership," no matter what their discipline is.
If someone wants to work an entry-level job in any field, they will most likely go a trade school route whereas, if they go for a traditional education path, they most likely want to be leaders in their field. Leadership is a skill that can be applied across disciplines, making that student with a degree in darkroom film photography much more marketable. Heidelberg University believes in this so much that we offer an MBA to any undergrad student for free.
If someone wants to work an entry-level job in any field, they will most likely go a trade school route whereas, if they go for a traditional education path, they most likely want to be leaders in their field. Leadership is a skill that can be applied across disciplines, making that student with a degree in darkroom film photography much more marketable. Heidelberg University believes in this so much that we offer an MBA to any undergrad student for free.
What technical skills for a digital media internship stand out to employers?
Erica Bondarev Rapach
Adjunct Professorial Lecturer, American University
Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
Do you want to know more?
Read more about what experts have to say about digital media internshipList of digital media internship skills to add to your resume
The most important skills for a digital media internship resume and required skills for a digital media internship to have include:
- Video Content
- Digital Marketing
- PowerPoint
- Digital Content
- Press Releases
- Graphic Design
- Video Production
- HTML
- Photography
- Google Analytics
- Data Analysis
- Adobe Photoshop
- YouTube
- Adobe Creative Suite
- Content Management System
- Adobe Premiere
- Blog Posts
- CSS
- Market Research
- Media Management
- Web Content
- Sketch
- Search Engine Optimization
- Content Creation
- Social Media Management
- Media Planning
- Press Conferences
- Google Adwords
- Promotional Videos
- Social Media Analytics
- News Stories
- Snapchat
- News Articles
- Feature Stories
- Event Planning
- Video Shoots
- Content Marketing
- Competitive Analysis
- Media Buying
- Sprout Social
- Clips
- Media Research
- Social Media Sites
- Administrative Tasks
- NCAA
Updated January 8, 2025
Updated January 8, 2025