What does a digital media internship do?
In a digital media internship, an intern participates in various creative projects while under the supervision and guidance of a supervising manager or staff. They usually perform support tasks to gather industry insights and experience, which typically includes creating digital content according to project guidelines and themes, conducting research and analyses, utilizing client feedback, and handling digital platforms, such as websites and social media pages. They also perform clerical support tasks such as preparing documents, taking calls and other forms of correspondence, and running errands as necessary.
Digital media internship responsibilities
Here are examples of responsibilities from real digital media internship resumes:
- Manage campaign billing and analyze daily KPIs through Nielsen, Innovid, DoubleVerify, and Google's DoubleClick.
- Manage websites, create web content using HTML and Java, enhance SEO, and create commercials for publications.
- Hire as a social media respondent for TFF, manage Facebook page & promote online video contests on YouTube.
- Manage social media presence and engage the community of students and recruiters on platforms (Facebook, twitter, Tumblr).
- Learned and implement coding languages such as PHP, JavaScript, HTML, CSS, and SQL commands.
- Format SEO keywords, meta data, and link building in content to increase overall site traffic and rankings.
- Create computer generate graphics for CD covers, book jackets, corporate branding/logos, web design, and animation.
- Monitor interaction on social media sites, frequently engaging with audiences using social media platforms such as HootSuite and TweetDeck.
- Help in digitizing data, organizing information.
- Create custom-made Instagram strategy to promote brand awareness.
- Create original YouTube optimization checklist, distribute company-wide.
- Track and analyze performance of campaigns using Facebook insights.
- Handle the process and organization of digitizing collections of documents.
- Create, monitor and promote Facebook page using social media marketing applications.
- Assist and closely monitor short and long-term objectives for photography and video media departments.
Digital media internship skills and personality traits
We calculated that 8% of Digital Media Interns are proficient in Video Content, Facebook, and Digital Marketing. They’re also known for soft skills such as Organizational skills, Problem-solving skills, and Speaking skills.
We break down the percentage of Digital Media Interns that have these skills listed on their resume here:
- Video Content, 8%
Selected appropriate material from overall video content and edited news clips for television viewing.
- Facebook, 7%
Increased brand awareness by managing Tweets and Facebook posts including scheduling and content development.
- Digital Marketing, 7%
Pitched marketing strategy to Director of Digital Marketing for increasing user engagement on BermanBraun's YouTube Channel Tasted.
- Instagram, 6%
Created custom-made Instagram strategy to promote brand awareness.
- Twitter, 6%
Created social media materials with Facebook and Twitter to generate and increase interaction among consumers.
- PowerPoint, 5%
Updated the Facebook page daily Created PowerPoint presentations for the office concerning student activities Conducted interviews with students about current Clarke highlights
Common skills that a digital media internship uses to do their job include "video content," "facebook," and "digital marketing." You can find details on the most important digital media internship responsibilities below.
Organizational skills. To carry out their duties, the most important skill for a digital media internship to have is organizational skills. Their role and responsibilities require that "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." Digital media interns often use organizational skills in their day-to-day job, as shown by this real resume: "maintained and updated social media sites with organizational activities and news regarding human rights issues in sudan. "
Problem-solving skills. Another essential skill to perform digital media internship duties is problem-solving skills. Digital media interns responsibilities require that "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Digital media interns also use problem-solving skills in their role according to a real resume snippet: "worked under senior designer and collaborated with the marketing department to develop design solutions for digital marketing campaigns. "
Speaking skills. digital media interns are also known for speaking skills, which are critical to their duties. You can see how this skill relates to digital media internship responsibilities, because "public relations specialists regularly speak on behalf of clients or their organization." A digital media internship resume example shows how speaking skills is used in the workplace: "represented c-span at the white house for a press conference and the signing of an executive order. "
Writing skills. For certain digital media internship responsibilities to be completed, the job requires competence in "writing skills." The day-to-day duties of a digital media internship rely on this skill, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." For example, this snippet was taken directly from a resume about how this skill applies to what digital media interns do: "collect media research data and assist in writing competitive reports. "
The three companies that hire the most digital media internships are:
- WarnerMedia
5 digital media interns jobs
- Highwire PR5 digital media interns jobs
- HP4 digital media interns jobs
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Compare different digital media interns
Digital media internship vs. Content creator
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
There are some key differences in the responsibilities of each position. For example, digital media internship responsibilities require skills like "video content," "data analysis," "content management system," and "search engine optimization." Meanwhile a typical content creator has skills in areas such as "seo," "wordpress," "email marketing," and "social content." This difference in skills reveals the differences in what each career does.
Content creators tend to make the most money working in the internet industry, where they earn an average salary of $73,393. In contrast, digital media interns make the biggest average salary, $32,658, in the non profits industry.The education levels that content creators earn slightly differ from digital media interns. In particular, content creators are 1.4% more likely to graduate with a Master's Degree than a digital media internship. Additionally, they're 0.4% more likely to earn a Doctoral Degree.Digital media internship vs. Public relations associate
A public relations associate is responsible for assisting the operations of the public relations department on developing campaigns and promotions to promote brand image on various digital platforms and other communication mediums. Public relations associates handle press releases, create digital content, organize public events, and identify business opportunities that would generate more revenue resources and attract potential clients. They also disseminate accurate information to the public regarding company news and special announcements. A public relations associate must have excellent communication and organizational skills, especially on adhering to deadlines and business requirements.
In addition to the difference in salary, there are some other key differences worth noting. For example, digital media internship responsibilities are more likely to require skills like "video content," "digital marketing," "digital content," and "video production." Meanwhile, a public relations associate has duties that require skills in areas such as "fact sheets," "pr campaigns," "trade publications," and "press materials." These differences highlight just how different the day-to-day in each role looks.
Public relations associates earn a higher average salary than digital media interns. But public relations associates earn the highest pay in the finance industry, with an average salary of $55,755. Additionally, digital media interns earn the highest salaries in the non profits with average pay of $32,658 annually.public relations associates earn similar levels of education than digital media interns in general. They're 2.0% more likely to graduate with a Master's Degree and 0.4% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital media internships in the next 3-5 years?
Eve Oishi Ph.D.
Associate Professor and Chair, Claremont Graduate University
Digital media internship vs. Media specialist
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
The required skills of the two careers differ considerably. For example, digital media interns are more likely to have skills like "facebook," "digital content," "data analysis," and "content management system." But a media specialist is more likely to have skills like "customer service," "seo," "marketing campaigns," and "project management."
Media specialists make a very good living in the professional industry with an average annual salary of $57,470. On the other hand, digital media interns are paid the highest salary in the non profits industry, with average annual pay of $32,658.Most media specialists achieve a higher degree level compared to digital media interns. For example, they're 5.2% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.Digital media internship vs. Media consultant
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
Types of digital media internship
Updated January 8, 2025
