A digital media planner manages campaign budgets for clients' advertising companies or social media campaigns to make sure they are within in budget and done well. They also collect market data, develop audience personas, optimize campaigns, and monitor budgets. They report on the success of digital media campaigns to upper management and determine the suitability of media campaigns.
This position requires analytical skills, a good working teamwork attitude, numerical abilities, computer skills, and decision-making skills. You will need a bachelor's degree in market research, marketing, business administration or a similar subject to qualify to be a digital media planner. You will also need experience as a marketing director, computer researcher or in business administration. You can make a median salary of $50,000 per year.
There is more than meets the eye when it comes to being a digital media planner. For example, did you know that they make an average of $26.79 an hour? That's $55,725 a year!
Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.
There are certain skills that many digital media planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed organizational skills, problem-solving skills and speaking skills.
When it comes to the most important skills required to be a digital media planner, we found that a lot of resumes listed 15.9% of digital media planners included email campaigns, while 9.8% of resumes included powerpoint, and 8.8% of resumes included media planning. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital media planner job title. But what industry to start with? Most digital media planners actually find jobs in the media and technology industries.
If you're interested in becoming a digital media planner, one of the first things to consider is how much education you need. We've determined that 75.4% of digital media planners have a bachelor's degree. In terms of higher education levels, we found that 17.1% of digital media planners have master's degrees. Even though most digital media planners have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital media planner. When we researched the most common majors for a digital media planner, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital media planner resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital media planner. In fact, many digital media planner jobs require experience in a role such as marketing internship. Meanwhile, many digital media planners also have previous career experience in roles such as media planner or assistant media planner.