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Become A Digital Media Planner

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Working As A Digital Media Planner

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $56,770

    Average Salary

What Does A Digital Media Planner Do At Lowe Campbell Ewald

* Strategic development and tactical execution of traditional and digital/interactive media plans
* Working knowledge of syndicated media tools to support strategy development
* Create and manage estimates, billing and invoices
* Analyze and optimize media buys
* Work closely with media buyers and internal teams
* Produce and maintain competitive media spending reports
* Provide client with media schedules
* Speak knowledgably to the strategic needs of the business
* Possess a strong comprehension of client’s business objectives
* Maintain and develop strong professional relationships internally (cross departments) and externally (clients, media vendors)
* Carry out buying strategies and negotiate media to maximize investment
* Proactively address process and communications issues and impediments
* Responsible for the management of junior level media team support

What Does A Digital Media Planner Do At Global Channel Management, Inc.

* Media Planning Ad Trafficking Media Operations: Manages our invoices and works with our finance and media operations The Digital Media Planner should have 2
* years digital or social marketing experience, are highly organized, and a master at working in fast paced environments.
* The ideal candidate will have experience in digital media planning (display, programmatic, mobile, paid social, re-targeting) in a B2B environment.
* Teamwork, organization and communication skills are paramount.
* This person will execute digital media strategies flawlessly and on time.
* Experience with customer acquisition through marketing automation tactics a plus.
* The Digital Media Planner will assist with campaign launches and optimizations to ensure best in class

What Does A Digital Media Planner Do At Eileen Fisher

* Create annual fiscal plans for Full Price Retail and Digital – annual, seasonal, monthly level and location level planning
* Conduct the fiscal planning and monthly re-forecasting process with the DTC business partner
* Prepare Monthly Business Review highlights for DTC Digital Channel – identifying risks and opportunities
* Manage OTB, profitability and monitor inventory levels
* Partner to develop margin, seasonal launch and markdown plans with the DTC business team
* Assortment Planning:
* Prepare and coordinate with DTC hindsight analysis to inform the upcoming season strategy (include Digital performance, CRM data and analytics, emerging trends, opportunities)
* Develop product plans (category, lifestyle, class plans) that tie to the financial targets
* Align with Merchant team on creating specific assortment plans that support EF’s brand vision and achieves account financial goals – provide analysis and recommendation for cluster/store profiling plans
* Work closely with Global Planning Lead on CAP Creation ensuring DTC needs are met.
* In
* Season Analysis:
* Manage OTB’s, actualizing and re-forecasting with recommendations to mitigate risk and maximize opportunities
* Plan and monitor stock levels of key items and System replenishment program to optimize sales and sell thru performance
* Oversee allocation plan to fill in and reorder based on product performance
* Provide guidance on markdown budget and optimal spend to liquidate inventory

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How To Become A Digital Media Planner

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.


Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.


Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Planner jobs

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Digital Media Planner Demographics


  • Female

  • Male

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Chinese

  • Russian

  • Swahili

  • Vietnamese

  • German

  • Japanese

  • Mandarin

  • Hindi

  • Tagalog

  • Arabic

  • Korean

  • Italian

  • Sinhala

  • Hokkien

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Digital Media Planner

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Digital Media Planner Education

Digital Media Planner

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Real Digital Media Planner Salaries

Job Title Company Location Start Date Salary
Digital Planner Dentsu McGarry Bowen, LLC New York, NY May 21, 2015 $135,000
Senior Digital Media Planner Ignited, LLC New York, NY Jun 10, 2013 $68,000
Senior Digital Media Planner Ignited, LLC New York, NY Jun 24, 2013 $68,000
Digital Media Planner Acxiom Corporation Foster City, CA Mar 28, 2011 $65,000
Digital Media Planner Acxiom Corporation Foster City, CA Apr 11, 2011 $65,000
Senior Digital Media Planner Mullen Communications, Inc. Boston, MA Jun 22, 2015 $60,000
Senior Digital/Mobile Media Planner Fearless Group USA Inc. New York, NY Aug 12, 2015 $55,000
Digital Media Planner Maxus Communications LLC New York, NY Aug 18, 2014 $55,000

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Top Skills for A Digital Media Planner


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Top Digital Media Planner Skills

  1. Online
  2. Insertion Orders
  3. Campaign Performance
You can check out examples of real life uses of top skills on resumes here:
  • Lead online media business for largest client, resulting in 4 contract renewals and 180% budget growth in 2 years.
  • Submitted and managed insertion orders.
  • Support team in deck building; consists of media research, plan recommendations and campaign performance.
  • Worked closely with Marketing and Ad Ops in creating proposals when Advertiser RFP's came in.
  • Managed the domestic and international marketing media budget - evaluated opportunities for acceptable ROI and ensured budgetary constraints were met.

Top Digital Media Planner Employers

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