Find The Best Digital Media Planner Jobs For You

Where do you want to work?

0 selections

Digital Media Planner Careers

A digital media planner manages campaign budgets for clients' advertising companies or social media campaigns to make sure they are within in budget and done well. They also collect market data, develop audience personas, optimize campaigns, and monitor budgets. They report on the success of digital media campaigns to upper management and determine the suitability of media campaigns.

This position requires analytical skills, a good working teamwork attitude, numerical abilities, computer skills, and decision-making skills. You will need a bachelor's degree in market research, marketing, business administration or a similar subject to qualify to be a digital media planner. You will also need experience as a marketing director, computer researcher or in business administration. You can make a median salary of $50,000 per year.

There is more than meets the eye when it comes to being a digital media planner. For example, did you know that they make an average of $26.79 an hour? That's $55,725 a year!

Between 2018 and 2028, the career is expected to grow 6% and produce 17,300 job opportunities across the U.S.

What Does a Digital Media Planner Do

There are certain skills that many digital media planners have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed organizational skills, problem-solving skills and speaking skills.

When it comes to the most important skills required to be a digital media planner, we found that a lot of resumes listed 15.9% of digital media planners included email campaigns, while 9.8% of resumes included powerpoint, and 8.8% of resumes included media planning. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital media planner job title. But what industry to start with? Most digital media planners actually find jobs in the media and technology industries.

How To Become a Digital Media Planner

If you're interested in becoming a digital media planner, one of the first things to consider is how much education you need. We've determined that 75.4% of digital media planners have a bachelor's degree. In terms of higher education levels, we found that 17.1% of digital media planners have master's degrees. Even though most digital media planners have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital media planner. When we researched the most common majors for a digital media planner, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on digital media planner resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital media planner. In fact, many digital media planner jobs require experience in a role such as marketing internship. Meanwhile, many digital media planners also have previous career experience in roles such as media planner or assistant media planner.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

Average Salary
$55,725
Average Salary
Job Growth Rate
6%
Job Growth Rate
Job Openings
19,095
Job Openings

Digital Media Planner Career Paths

Top Careers Before Digital Media Planner

Top Careers After Digital Media Planner

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Media Planner

Digital Media Planners in America make an average salary of $55,725 per year or $27 per hour. The top 10 percent makes over $71,000 per year, while the bottom 10 percent under $43,000 per year.
Average Salary
$55,725

Best Paying Cities

City
ascdesc
Average Salarydesc
Foster City, CA
Salary Range50k - 82k$64k$64,499
New York, NY
Salary Range42k - 70k$55k$54,914
Boston, MA
Salary Range42k - 65k$53k$52,677
Greer, SC
Salary Range35k - 56k$45k$44,690
$35k
$82k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
SR. Specialist-Digital Paid Media Planner
SR. Specialist-Digital Paid Media Planner
ADT Security Services, Inc.
ADT Security Services, Inc.
03/19/2021
03/19/2021
$56,80003/19/2021
$56,800
Senior Digital Media Planner
Senior Digital Media Planner
Randstad
Randstad
03/17/2021
03/17/2021
$62,61003/17/2021
$62,610
SR. Digital Media Planner
SR. Digital Media Planner
Petrol Advertising
Petrol Advertising
10/02/2020
10/02/2020
$60,00010/02/2020
$60,000
Digital and Traditional Media Planner
Digital and Traditional Media Planner
Congruent
Congruent
06/08/2020
06/08/2020
$32,00006/08/2020
$32,000
Digital Media Planner
Digital Media Planner
Brooksource
Brooksource
12/31/2019
12/31/2019
$62,61012/31/2019
$62,610
See More Recent Salaries

Calculate your salary

Use Zippia's Salary Calculator to see how your pay matches up.

Digital Media Planner Demographics

Gender

female

54.3 %

male

37.5 %

unknown

8.3 %

Ethnicity

White

70.7 %

Hispanic or Latino

11.5 %

Black or African American

8.8 %

Foreign Languages Spoken

Spanish

28.6 %

French

10.7 %

Chinese

7.1 %
See More Demographics

Digital Media Planner Education

Majors

Marketing
21.7 %
Business
14.5 %

Degrees

Bachelors

86.1 %

Masters

6.9 %

Certificate

4.5 %

Top Colleges for Digital Media Planners

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

3. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

4. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

5. Pennsylvania State University

University Park, PA • Public

In-State Tuition
$18,454
Enrollment
40,108

6. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819

7. University of Houston

Houston, TX • Public

In-State Tuition
$8,913
Enrollment
37,291

8. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

9. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

10. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Digital Media Planner

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 15.9% of digital media planners listed email campaigns on their resume, but soft skills such as organizational skills and problem-solving skills are important as well.

Best States For a Digital Media Planner

Some places are better than others when it comes to starting a career as a digital media planner. The best states for people in this position are Connecticut, New Hampshire, California, and New Jersey. Digital media planners make the most in Connecticut with an average salary of $66,438. Whereas in New Hampshire and California, they would average $60,513 and $58,714, respectively. While digital media planners would only make an average of $56,992 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. District of Columbia

Total Digital Media Planner Jobs:
205
Highest 10% Earn:
$109,000
Location Quotient:
1.86
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Connecticut

Total Digital Media Planner Jobs:
283
Highest 10% Earn:
$104,000
Location Quotient:
1.3
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Hampshire

Total Digital Media Planner Jobs:
130
Highest 10% Earn:
$88,000
Location Quotient:
1.13
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
View Full List

How Do Digital Media Planner Rate Their Jobs?

Working as a Digital Media Planner? Share your experience anonymously.
Rate
Do you work as a Digital Media Planner?
Rate how you like work as Digital Media Planner. It's anonymous and will only take a minute.
Rate

Top Digital Media Planner Employers

1. Mediacom Communications
4.1
Avg. Salary: 
$41,790
Digital Media Planners Hired: 
24+
2. Horizon Media
4.4
Avg. Salary: 
$78,194
Digital Media Planners Hired: 
20+
3. Universal McCann Worldwide
3.9
Avg. Salary: 
$79,758
Digital Media Planners Hired: 
13+
4. Mayville Engineering Company
4.5
Avg. Salary: 
$56,811
Digital Media Planners Hired: 
12+
5. Carat
4.1
Avg. Salary: 
$80,009
Digital Media Planners Hired: 
10+
6. Havas Creative
4.1
Avg. Salary: 
$55,821
Digital Media Planners Hired: 
10+

Digital Media Planner Videos

Updated October 2, 2020