Digital media planner demographics and statistics in the US
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Digital media planner demographics by:
Digital media planner gender statistics
61.9% of digital media planners are women and 38.1% of digital media planners are men.
- Female, 61.9%
- Male, 38.1%
Digital media planner gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
Digital media planner gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$55,191
Female income
$54,104
Digital media planner gender ratio over time
This data breaks down the percentage of men and women in digital media planner positions over time. Currently, 61.9% of digital media planners are female.
Digital media planner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 40.34% | 59.66% |
| 2011 | 43.61% | 56.39% |
| 2012 | 41.25% | 58.75% |
| 2013 | 45.98% | 54.02% |
| 2014 | 41.51% | 58.49% |
| 2015 | 38.36% | 61.64% |
| 2016 | 38.87% | 61.13% |
| 2017 | 43.53% | 56.47% |
| 2018 | 40.79% | 59.21% |
| 2019 | 41.45% | 58.55% |
| 2020 | 40.05% | 59.95% |
| 2021 | 38.11% | 61.89% |
Digital media planner related jobs gender ratio
We compared digital media planners with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Digital Media Planner | 38% | 62% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media planner demographics by race
The most common ethnicity among digital media planners is White, which makes up 66.3% of all digital media planners. Comparatively, 12.3% of digital media planners are Hispanic or Latino and 10.4% of digital media planners are Black or African American.
- White, 66.3%
- Hispanic or Latino, 12.3%
- Black or African American, 10.4%
- Asian, 5.4%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.5%
Digital media planner race
| Digital media planner race | Percentages |
|---|---|
| White | 66.3% |
| Hispanic or Latino | 12.3% |
| Black or African American | 10.4% |
| Asian | 5.4% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.5% |
Digital media planner race and ethnicity over time
See how digital media planner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media planner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.44% | 9.76% | 4.34% | 9.37% |
| 2011 | 73.68% | 9.92% | 4.46% | 9.13% |
| 2012 | 73.71% | 9.31% | 3.98% | 9.68% |
| 2013 | 72.51% | 10.53% | 4.45% | 9.64% |
| 2014 | 73.02% | 10.49% | 3.49% | 9.87% |
| 2015 | 72.08% | 9.45% | 5.45% | 10.64% |
| 2016 | 71.45% | 9.75% | 5.24% | 10.18% |
| 2017 | 73.07% | 9.84% | 4.18% | 10.70% |
| 2018 | 70.70% | 8.84% | 5.18% | 11.46% |
| 2019 | 72.45% | 9.00% | 4.66% | 10.85% |
| 2020 | 66.93% | 9.84% | 4.62% | 14.77% |
| 2021 | 66.28% | 10.37% | 5.36% | 12.28% |
Digital media planner wage gap by race
According to our data, white digital media planners have the highest average salary compared to other ethnicities. Hispanic or latino digital media planners have the lowest average salary at $54,268.
| Ethnicity | Salary |
|---|---|
| Unknown | $56,122 |
| White | $56,272 |
| Black or African American | $54,296 |
| Asian | $55,033 |
| Hispanic or Latino | $54,268 |
Average digital media planner age
See how the average age of digital media planners varies based on ethnicity and gender.
Male
Female
Digital media planner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Digital media planner age breakdown
The average age of digital media planners is 40+ years years old, representing 53% of the digital media planner population.
Digital media planner age breakdown
| Digital Media Planner Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Digital media planner educational attainment
The most common degree for digital media planners is bachelor's degree, with 89% of digital media planners earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 2%.
- Bachelor's, 89%
- Master's, 7%
- Associate, 2%
- High School Diploma, 1%
- Other Degrees, 1%
Digital media planners by degree level
| Digital media planner degree | Percentages |
|---|---|
| Bachelor's | 89% |
| Master's | 7% |
| Associate | 2% |
| High School Diploma | 1% |
| Other Degrees | 1% |
Digital media planner jobs you might like
Digital media planner wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $57,306 |
| Bachelor's Degree | $55,605 |
Digital media planner employment statistics
Company size where digital media planners work
Below, you can see the size of companies where digital media planners work.
Digital media planner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 14% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 21% |
Digital media planner jobs by industry
The most common industries for digital media planners are media, professional and technology.
Digital media planner industry statistics
| Industry | Percentages |
|---|---|
| Media | 45% |
| Professional | 13% |
| Fortune 500 | 10% |
| Technology | 6% |
| Finance | 5% |
| Internet | 3% |
| Retail | 3% |
| Telecommunication | 2% |
| Construction | 2% |
| Manufacturing | 2% |
| Hospitality | 2% |
| Non Profits | 2% |
| Insurance | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Health Care | 1% |
| Energy | 1% |
| Real Estate | 1% |
| Start-up | 1% |
Digital media planner turnover and employment statistics
Digital media planner unemployment rate over time
The unemployment rate for digital media planners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media planner unemployment rate by year
| Year | Digital media planner unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average digital media planner tenure
The average digital media planner stays at their job for 1-2 years, based on the 588 digital media planners resumes in Zippia's database.
Digital media planner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 28% |
| 1-2 years | 50% |
| 3-4 years | 4% |
| 5-7 years | 10% |
| 8-10 years | 5% |
| 11+ years | 3% |
Digital media planner LGBT ratio compared to similar jobs
Review the percent of digital media planners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Radio Show Host | 10.34% | 12,265 |
| Digital Media Planner | 12.01% | - |
| Senior Technical Editor | 12.38% | 72,143 |
| Sign Language Interpreter | 14.90% | 23,371 |
| Radio Script Writer | 16.36% | 12,370 |
| Train Caller | 16.36% | 2,521 |
Similar digital media planner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sports Correspondent | 10.10% | 1,516 |
| Radio Show Host | 10.34% | 12,265 |
| Senior Technical Editor | 12.38% | 72,143 |
| Sign Language Interpreter | 14.90% | 23,371 |
| Radio Script Writer | 16.36% | 12,370 |
| Train Caller | 16.36% | 2,521 |
Foreign languages spoken by digital media planners
The most common foreign language among digital media planners is Spanish at 28.6%. The second-most popular foreign language spoken is French at 10.7% and Chinese is the third-most popular at 7.1%.
- Spanish, 28.6%
- French, 10.7%
- Chinese, 7.1%
- Russian, 7.1%
- Italian, 7.1%
- Other, 39.4%
Digital media planner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 28.6% |
| French | 10.7% |
| Chinese | 7.1% |
| Russian | 7.1% |
| Italian | 7.1% |
| Other | 39.4% |
