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The differences between digital media planners and communications consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a communications consultant. Additionally, a communications consultant has an average salary of $91,455, which is higher than the $55,361 average annual salary of a digital media planner.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a communications consultant are powerpoint, web content, and project management.
| Digital Media Planner | Communications Consultant | |
| Yearly salary | $55,361 | $91,455 |
| Hourly rate | $26.62 | $43.97 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 29,942 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 71% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
Communications consultants are responsible for preparing media releases, whether through print, video, or email. They perform varied tasks that may include working on complete projects such as media analysis and branding, creating strategies to reinforced communication among clients and employees, and providing guidance and recommendations to a company's public relations team. Communications consultants may also conduct training on best practices for other employees. Some employers prefer someone with a bachelor's degree in communications, public relations or journalism, previous work experience in a related field, and excellent written and verbal communication skills.
Digital media planners and communications consultants have different pay scales, as shown below.
| Digital Media Planner | Communications Consultant | |
| Average salary | $55,361 | $91,455 |
| Salary range | Between $47,000 And $64,000 | Between $63,000 And $130,000 |
| Highest paying City | San Francisco, CA | Oakland, CA |
| Highest paying state | Washington | Massachusetts |
| Best paying company | Mama's Fish House | Dell |
| Best paying industry | Professional | Utilities |
There are a few differences between a digital media planner and a communications consultant in terms of educational background:
| Digital Media Planner | Communications Consultant | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 71% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and communications consultants' demographics:
| Digital Media Planner | Communications Consultant | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |