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The differences between digital media planners and communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media planner and a communications specialist. Additionally, a digital media planner has an average salary of $55,361, which is higher than the $51,023 average annual salary of a communications specialist.
The top three skills for a digital media planner include powerpoint, media planning and campaign performance. The most important skills for a communications specialist are customer service, powerpoint, and patients.
| Digital Media Planner | Communications Specialist | |
| Yearly salary | $55,361 | $51,023 |
| Hourly rate | $26.62 | $24.53 |
| Growth rate | 8% | 8% |
| Number of jobs | 39,005 | 42,819 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 64% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A digital media planner helps clients planning to build an internet presence through online marketing. Crafting a successful digital media advertising campaign is not a simple task, and it requires a lot of data gathering and analysis. It is the digital media planner's job to ensure the client's business gets the most out of the internet by creating a workable plan to take advantage of the internet. A digital media planner's tasks are to monitor campaign performance, gather data from previous campaigns, and develop new strategies and plans for the company to follow.
A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.
Digital media planners and communications specialists have different pay scales, as shown below.
| Digital Media Planner | Communications Specialist | |
| Average salary | $55,361 | $51,023 |
| Salary range | Between $47,000 And $64,000 | Between $36,000 And $71,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Mama's Fish House | |
| Best paying industry | Professional | Technology |
There are a few differences between a digital media planner and a communications specialist in terms of educational background:
| Digital Media Planner | Communications Specialist | |
| Most common degree | Bachelor's Degree, 89% | Bachelor's Degree, 64% |
| Most common major | Marketing | Communication |
| Most common college | Northwestern University | Stanford University |
Here are the differences between digital media planners' and communications specialists' demographics:
| Digital Media Planner | Communications Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 42.9% Female, 57.1% |
| Race ratio | Black or African American, 10.4% Unknown, 5.1% Hispanic or Latino, 12.3% Asian, 5.4% White, 66.3% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |