Digital media planner job description

The Planning Supervisor is the primary, day-to-day lead for end-to-end communications planning. They are responsible for translating marketing/digital media objectives into communication plan development action steps and managing the Associate(s) through various projects. The Supervisor is the primary point of contact for clients on stewardship requests and is responsible for having a firm grasp of both strategic and functional media knowledge. They should be ready/able to step in and handle situations when the Associate Director is not available.

This role offers frequent client contact, ownership of the integrated plan, and the opportunity to lead project management and cross-media integration.
Role Objectives:

Assists Associate Director with all aspects of digital media plan development/recommendations

Interprets communications/digital media strategy and translates into communication planning action steps

Oversees/manages Associate(s) and day-to-day operation of all media activity

Demonstrate initiative by researching and identifying valuable information/insights to improve media product

Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations

Determines and supervises the best possible implementation of all approved communication plans and projects

Acts as primary point of contact for client stewardship requests

Learns and understands all phases of the clients' marketing objectives and provides media recommendations to deliver against these objectives

Understands all proprietary research tools/processes and applies learning during communication planning

Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials

Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process

Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)

Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies

Trains and develops Associate(s), including:Effective level of delegation

Managing group dynamics/relationships between Associate(s)

Establishes and demonstrates strong leadership skills

Evaluates performance of Associate(s) via PMP process, including assisting in the establishment of the cascading goals

Checks work of Associate(s) to ensure accuracy

Identifies opportunities for Associate(s) career development

Participates in MDS Training offerings

Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what's next: our next innovation, our next advancement in analytics, the market's next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today.

At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do Media Negotiating & Buying - 25%
Lead RFP creation and review of partners/site responses, compiles proposal analysis and drive partner negotiations Maintain accuracy of insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol Ensures collaboration with key partners during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Search, Paid Social, Programmatic) Work alongside other Horizon Next teams (Business Solutions, Investment, etc.) towards 360 partnerships, incorporating relevant extensions Collaborate with Horizon Next Paid Social team to monitor, manage and optimize activations across Facebook, Twitter and other relevant social environments
Digital Media Strategy - 10%
Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
Employ Horizon Next's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting Participate in team brainstorms to kick off plan and consideration set development Monitor trends, tools, opportunities and applications in biddable environments, and appropriately apply that knowledge in conjunction with performance teams Create and present media specific documents such as media plans, objectives and strategies decks, and other related functions
Campaign Management & Execution - 15%
Oversee trafficking and site tagging, follow through to ensure sites are enabled, and functioning properly, QA'ing all pixels Issue specs documents and ensure all materials are received from creative agency Oversee creation of campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients Work alongside assistant on post campaign reconciliation and billing
Reporting & Analysis - 30%
Monitor and report weekly on biddable and direct channel performance, providing an active voice communicating optimization opportunities and challenges Parse through large datasets to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications Collaborate with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
Relationship Management - 10%
Collaborate with Senior Planner and Supervisor to identify problems and recommend solutions Keep Senior Planner and Supervisor updated on the status and timing of deliverables Engage and effectively interact with other Horizon Next departments, i.e. Business Solutions, Traffic, OperationsApply knowledge of current/previous clients' specific business and industry to enhance and further relationships
Mentorship - 10%
Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)

Who You Are
A strong writer and presenterA left and right brain thinker - a data-powered strategist An independent worker with strong time management and organization skillsA problem solver with foresight and the ability to develop creative solutions Detail oriented with commitment to follow through Nimble and flexible to succeed in a fast-paced environmentA strong team player, willing to roll up your sleeves Interested in the digital landscape and a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
1+ years previous digital media experience Basic knowledge of advanced analytics and performance media Familiarity with marketing principles, analytics and concepts Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
Experience with third party ad servers Familiarity with biddable channels and partner direct

Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations

Physical Activity and Work Environment
This role does not require any physical activity

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don't have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?". You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar. You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.
Responsibilities

+ Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

+ Work with media vendors and negotiate rates

+ Maintain status reports on all interactive media initiatives

+ Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

+ Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

+ Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures

+ Review vendor media kits, provide POVs and maintain vendor database

+ Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

+ Assist with competitive reporting projects and site/network rankers for campaigns

+ Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

+ Reads and selects articles to include in our research archive and send to team weekly

+ Works with traffic to ensure proper tagging of campaign as it will reflect reporting

+ Maintain campaign timelines relating to media deliverables

+ Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

+ Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Required Skills

Requirements:

+ Bachelor's degree in related field or equivalent work experience

+ Internship in a full service agency in the area of interactive marketing preferred

+ Effective writing skills

+ Basic knowledge of interactive media concepts and methodologies

+ MS Office: Internet Explorer, Excel, Word and PowerPoint

+ Presentation skills and experience are highly desirable

+ Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

+ Third-party ad serving, tracking and reporting expertise (e.g. Double-click)

+ Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

+ Employed at or intern role at full service agency is highly desirable

The responsibilities are many, various, and not limited to those written in this document

Required Experience