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Digital media planner skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Dr. Keith Strudler Ph.D.,
Kimberly Pichot
Below we've compiled a list of the most critical digital media planner skills. We ranked the top skills for digital media planners based on the percentage of resumes they appeared on. For example, 8.7% of digital media planner resumes contained powerpoint as a skill. Continue reading to find out what skills a digital media planner needs to be successful in the workplace.

15 digital media planner skills for your resume and career

1. PowerPoint

Here's how digital media planners use powerpoint:
  • Updated the Facebook page daily Created PowerPoint presentations for the office concerning student activities Conducted interviews with students about current Clarke highlights
  • Created client reports on advertising returns in PowerPoint -Identified targeted audiences for advertising placement for a variety of online campaigns

2. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how digital media planners use media planning:
  • Coordinate media planning process including buy recommendations, execute details, and budgets/accounting.
  • Conducted online media planning, media buying, and monthly budget reporting for domestic and international ad campaigns.

3. Campaign Performance

Here's how digital media planners use campaign performance:
  • Evaluate campaign performance and developed concise re-expressions to ensure deal delivery.
  • Report on campaign performance and create analysis for client review using Double Click DFA and Open Ad Stream.

4. Digital Marketing

Here's how digital media planners use digital marketing:
  • Conceived and executed innovative and strategic digital marketing programs exceeding client goals and objectives.
  • Developed and executed digital marketing programs for Cadillac vehicle launches and brand initiatives.

5. DoubleClick

Here's how digital media planners use doubleclick:
  • Set up digital campaigns, placements, creatives, ads; export creative tags in Doubleclick for Advertisers (DFA).
  • Scheduled and managed multiple online impression campaigns utilizing APT and DoubleClick for Publishers.

6. Client Facing

Here's how digital media planners use client facing:
  • Achieved promotion within short duration by gaining increased client facing responsibilities contributing to immediate results.

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7. Insertion Orders

Insertion orders are contracts between an advertiser or respective advertising agency and a publisher. The agreed-upon contract details a print or online ad campaign.

Here's how digital media planners use insertion orders:
  • Develop media buy authorizations and review/update digital publisher's insertion orders.
  • Submitted and managed insertion orders.

8. RFP

RFP stands for request for proposal and is a document that contains details about a project or bids from contractors who are responsible for completing the project.
Here's how digital media planners use rfp:
  • Worked closely with Marketing and Ad Ops in creating proposals when Advertiser RFP's came in.
  • Coordinate directly with Account Executive, Marketing, and Research during RFP process.

9. SEO

Here's how digital media planners use seo:
  • Recommended and implemented SEO on relevant landing pages.
  • Search Engine Optimization & Marketing: Managed all MGM MIRAGE Search Engine Optimization & Marketing programs (SEO & SEM).

10. Comscore

Here's how digital media planners use comscore:
  • Used ComScore, Media Mind, MRI.
  • Contributed significantly to domestic planning for the US Professional Services segment by conducting research through various tools such as comScore.

11. POVs

Here's how digital media planners use povs:
  • Authored and presented POVs on social media monitoring tools, site placements, and audience targets.
  • Put together POVs for potential partnerships and presented feedback and findings.

12. Twitter

Here's how digital media planners use twitter:
  • Created social media materials with Facebook and Twitter to generate and increase interaction among consumers.
  • Collaborated with cross-functional departments in social media outreach via Twitter.

13. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how digital media planners use sem:
  • Achieved Google Adwords Certification recognized as a Search Engine Marketing SEM Professional by Google.
  • Developed comprehensive SEM recommendations, including building out target keywords and message strategy.

14. Digital Campaigns

Here's how digital media planners use digital campaigns:
  • Exceeded or met 100% of client ROI requirements, averaging over a 12:1 ROI across all trackable digital campaigns.
  • Account: Roy s Restaurant and Mazda USA Developed lead and reservation confirmation digital campaigns for Roy s restaurant.

15. Facebook ADS

Here's how digital media planners use facebook ads:
  • Monitor, create, and optimize social media campaigns via Facebook ads.
top-skills

What skills help Digital Media Planners find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital media planner resumes?

Dr. Keith Strudler Ph.D.Dr. Keith Strudler Ph.D. LinkedIn profile

Director of the School of Communication and Media, Montclair State University

Particularly as organizations are planning not just for the present but also for the post-pandemic future, where employees continue to work remotely and more flexibly than before. I believe that they will continue to want new employees who know how to use digital and remote tools and practices. So those that can comfortably use tools like Slack, Google Meets, and also disciplinary-specific media tools like Studio 6, VMIX, and Frankie, the better positioned they are for a new position. I also think students who have a wide range of skills and can problem solve (as opposed to being tied to one way of doing things) are far more valuable -- which should drive the way universities teach in the future. Finally, given the continued growth of social media, I think students who know how to use social media listening, analytics, and management tools will have a strong advantage and students who can effectively create content for social and understand audience.

What digital media planner skills would you recommend for someone trying to advance their career?

Kimberly PichotKimberly Pichot LinkedIn profile

Associate Professor of Marketing, Andrews University

If a graduate chooses to take a gap year, I recommend that they still take on activities to help them develop more skills. Find a nonprofit to volunteer and ask them if they could use your skills. Treat it as an internship or a job and find ways to hone your skills. Some skills marketing majors can focus on including social media content and campaign planning and delivery, digital marketing, and measurement. Build your portfolio with quantifiable results. Whether volunteering for one organization or several short stints in different organizations, engage in activities that will enhance your portfolio and demonstrate to future employers that you are growing.

What type of skills will young digital media planners need?

Dr. Ali Ziyati Ph.DDr. Ali Ziyati Ph.D LinkedIn profile

Professor, West Virginia State University

Media and technology literacy is of utmost importance. In communication and media studies at West Virginia State University, we do everything we can to provide our graduates with media literacy skills: video, audio, film, public relations, graphic design, etc. In general, graduates have to be excellent in computer and internet-based communication in terms of production and media content distribution. Specific skills include, but are not limited to, graphic design, editing, writing, research, and data analysis.
Do you want to know more?
Read more about what experts have to say about digital media planner

List of digital media planner skills to add to your resume

Digital media planner skills

The most important skills for a digital media planner resume and required skills for a digital media planner to have include:

  • PowerPoint
  • Media Planning
  • Campaign Performance
  • Digital Marketing
  • DoubleClick
  • Client Facing
  • Insertion Orders
  • RFP
  • SEO
  • Comscore
  • POVs
  • Twitter
  • SEM
  • Digital Campaigns
  • Facebook ADS
  • KPIs
  • Reconciliations
  • Media Research
  • Competitive Analysis
  • DCM
  • Research Tools
  • Campaign Execution
  • DFA
  • Google Adwords
  • Media Buying
  • Campaign Management
  • Campaign Results
  • Digital Planning
  • Post Analysis
  • Emerging Technologies
  • MRI
  • Media Management
  • ROI
  • QA
  • Optimization Strategies
  • YouTube
  • Campaign Delivery
  • Marketing Campaigns
  • Brand Awareness
  • DSP
  • Media Sales
  • Ad Operations
  • Search Engine
  • Strategic Direction
  • Integrated Marketing
  • DFP

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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