How To Become A Digital Media Producer: What It Is and Career Path

What is a digital media producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Johnathan Paul

As a digital media producer, you'll be directing and generating media content for short-form storytelling, much like a digital journalist. You will also provide editing help as needed to create digital-first client deliverables. You will offer creative assistance to each photographer and writer, as well as assistance in determining the best techniques, methods, and personnel or suppliers required to do the assignment.

Based on client requests and the standards set by your creative board, you will also combine complex source materials into coherent multimedia pieces, ranging from web video to audio content. Other responsibilities include taking part in picture and video shoots, updating files on servers, establishing timelines, and continually striving for improvement by listening to clients' and managers' suggestions.

You need a bachelor's degree in radio/TV broadcasting, mass communications, digital media, advertising, or a similar discipline. Employers prefer candidates with client-facing experience and strong communication abilities. You should have experience with a variety of media production and editing techniques, as well as a good portfolio of samples. You can make between $56,999 and $83,000 yearly.

What general advice would you give to a digital media producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScoreDigital Media ProducerUS Average

Salary

4.2

Avg. Salary $54,073

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.34%

Black or African American 7.83%

Hispanic or Latino 14.39%

Unknown 5.49%

White 65.79%

Gender

female 32.03%

male 67.97%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a digital media producer

Explore digital media producer education requirements

Most common digital media producer degrees

Bachelor's

80.6 %

Associate

9.4 %

Master's

6.5 %

Start to develop specific digital media producer skills

Skills	Percentages
Video Production	14.45%
Facebook	5.67%
Twitter	5.27%
Digital Platforms	5.27%
Digital Marketing	5.19%

Complete relevant digital media producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New digital media producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital media producer based on U.S. Bureau of Labor Statistics data and data from real digital media producer resumes.

Research digital media producer duties and responsibilities

Maintain and manage the company's social media accounts via YouTube and the mobile app.
Manage on air giveaways and daily advertising metrics
Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.

Prepare your digital media producer resume

When your background is strong enough, you can start writing your digital media producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital media producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital media producer resume templates

Build a professional digital media producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital media producer resume.