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Become A Digital Media Producer

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Working As A Digital Media Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $47,000

    Average Salary

What Does A Digital Media Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Digital Media Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Average Length of Employment
Media Producer 3.0 years
Media Specialist 2.9 years
Editor & Producer 2.9 years
Video Producer 2.8 years
Media Designer 2.6 years
Online Producer 2.4 years
Web Producer 2.1 years
Content Producer 2.1 years
Digital Producer 1.9 years
Assistant Producer 1.7 years
Media Coordinator 1.6 years
Top Careers Before Digital Media Producer
Internship 10.0%
Producer 5.7%
Editor 5.4%
Writer 3.1%
Reporter 2.3%
Top Careers After Digital Media Producer
Owner 7.7%
Producer 7.7%
Volunteer 2.9%

Do you work as a Digital Media Producer?

Average Yearly Salary
$47,000
View Detailed Salary Report
$31,000
Min 10%
$47,000
Median 50%
$47,000
Median 50%
$47,000
Median 50%
$47,000
Median 50%
$47,000
Median 50%
$47,000
Median 50%
$47,000
Median 50%
$71,000
Max 90%
Best Paying Company
NBCUniversal
Highest Paying City
Los Angeles, CA
Highest Paying State
Alaska
Avg Experience Level
2.7 years
How much does a Digital Media Producer make at top companies?
The national average salary for a Digital Media Producer in the United States is $47,378 per year or $23 per hour. Those in the bottom 10 percent make under $31,000 a year, and the top 10 percent make over $71,000.

Real Digital Media Producer Salaries

Job Title Company Location Start Date Salary
Senior DVD Digital Media Producer Deluxe Digital Studios, Inc. Burbank, CA Sep 09, 2011 $100,999
Senior DVD Digital Media Producer Deluxe Digital Studios, Inc. Burbank, CA Aug 01, 2011 $100,999
Digital Media Producer Inwindow Outdoor LLC New York, NY Mar 28, 2011 $71,000
Digital Media Producer Inwindow Outdoor LLC New York, NY Nov 15, 2011 $71,000
Producer, Digital Media Marino Software USA Inc. New York, NY Mar 24, 2014 $70,000
Digital Media Producer Middle East Broadcasting Networks, Inc. Springfield, VA May 09, 2011 $65,000
Digital Media Producer Aurora Lighting, Inc. Clearwater, FL Oct 01, 2012 $56,000
Digital Media Producer/Developer Gannett Satellite Information Network Inc. White Plains, NY Feb 02, 2015 $55,000 -
$65,000
Digital Media Producer Suncastv Chinese Inc. Chicago, IL Sep 01, 2015 $45,914
Digital Media Producer McSweeney's Publishing LP San Francisco, CA Oct 01, 2010 $45,718
Digital Media Producer Olarte-Foussard, Inc. New York, NY Oct 01, 2010 $44,000
Digital Media Producer Olarte-Foussard & Co Inc. New York, NY Oct 01, 2010 $44,000
Digital Media Producer/Web Manager Olarte-Foussard & Co Inc. New York, NY Oct 01, 2010 $44,000

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Top Skills for A Digital Media Producer

  1. Video Production
  2. Company Website
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Internalized previously outsourced video production capabilities; saving the university six figures in production costs year one.
  • Created, launched, maintain 5+ company websites with up to date technology in a clean, user-friendly interface.
  • Maintained open communication with TV station staff and fostered a collaborative environment to benefit both online and on-air products.
  • Edited and organized pictures by Adobe Photoshop and Lightroom
  • Assisted in the creation and development of the Dallas Cowboys' Facebook and iPhone applications.

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Average Salary:

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Top 10 Best States for Digital Media Producers

  1. New York
  2. California
  3. District of Columbia
  4. Connecticut
  5. Georgia
  6. Maryland
  7. New Jersey
  8. North Carolina
  9. Rhode Island
  10. Minnesota
  • (559 jobs)
  • (634 jobs)
  • (132 jobs)
  • (80 jobs)
  • (119 jobs)
  • (81 jobs)
  • (100 jobs)
  • (130 jobs)
  • (16 jobs)
  • (67 jobs)

Digital Media Producer Demographics

Gender

Male

60.2%

Female

29.4%

Unknown

10.4%
Ethnicity

White

61.4%

Hispanic or Latino

17.1%

Black or African American

11.0%

Asian

7.4%

Unknown

3.2%
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Foreign Languages Spoken

Spanish

47.4%

French

7.9%

Chinese

5.3%

Japanese

5.3%

Russian

5.3%

Arabic

5.3%

Italian

5.3%

Bulgarian

2.6%

Greek

2.6%

German

2.6%

Cantonese

2.6%

Malay

2.6%

Mandarin

2.6%

Korean

2.6%
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Digital Media Producer Education

Schools

Full Sail University

11.4%

Emerson College

6.8%

Utah Valley University

6.8%

New York University

6.8%

Florida International University

6.8%

University of California - Los Angeles

5.7%

University of Arizona

5.7%

Howard University

5.7%

University of California - San Diego

4.5%

University of Central Florida

4.5%

DePaul University

4.5%

Savannah College of Art and Design

3.4%

University of Washington

3.4%

Harvard University

3.4%

Baylor University

3.4%

University of California - Berkeley

3.4%

Arizona State University

3.4%

University of Utah

3.4%

University of Texas at Austin

3.4%

Middle Tennessee State University

3.4%
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Majors

Communication

17.4%

Photography

16.0%

Journalism

13.9%

Digital Media

10.7%

Graphic Design

4.6%

Fine Arts

4.3%

Business

3.9%

Entertainment Business

3.2%

Public Relations

3.2%

Marketing

2.8%

English

2.8%

Computer Applications

2.5%

Visual And Performing Arts

2.5%

Political Science

2.1%

Writing

2.1%

Computer Science

1.8%

Electrical Engineering

1.8%

Management

1.4%

Computer Networking

1.4%

Economics

1.4%
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Degrees

Bachelors

60.8%

Masters

18.9%

Other

11.7%

Associate

5.0%

Certificate

2.2%

Doctorate

0.8%

Diploma

0.6%
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Top Digital Media Producer Employers

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Jobs From Top Digital Media Producer Employers

Digital Media Producer Videos

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