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Digital Media Producer Careers

As a digital media producer, you'll be directing and generating media content for short-form storytelling, much like a digital journalist. You will also provide editing help as needed to create digital-first client deliverables. You will offer creative assistance to each photographer and writer, as well as assistance in determining the best techniques, methods, and personnel or suppliers required to do the assignment.

Based on client requests and the standards set by your creative board, you will also combine complex source materials into coherent multimedia pieces, ranging from web video to audio content. Other responsibilities include taking part in picture and video shoots, updating files on servers, establishing timelines, and continually striving for improvement by listening to clients' and managers' suggestions.

You need a bachelor's degree in radio/TV broadcasting, mass communications, digital media, advertising, or a similar discipline. Employers prefer candidates with client-facing experience and strong communication abilities. You should have experience with a variety of media production and editing techniques, as well as a good portfolio of samples. You can make between $56,999 and $83,000 yearly.

There is more than meets the eye when it comes to being a digital media producer. For example, did you know that they make an average of $24.61 an hour? That's $51,188 a year!

Between 2018 and 2028, the career is expected to grow 5% and produce 7,200 job opportunities across the U.S.

What Does a Digital Media Producer Do

There are certain skills that many digital media producers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed communication skills, leadership skills and time-management skills.

When it comes to the most important skills required to be a digital media producer, we found that a lot of resumes listed 16.0% of digital media producers included video production, while 8.7% of resumes included social platforms, and 6.5% of resumes included graphic design. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital media producer job title. But what industry to start with? Most digital media producers actually find jobs in the media and education industries.

How To Become a Digital Media Producer

If you're interested in becoming a digital media producer, one of the first things to consider is how much education you need. We've determined that 75.9% of digital media producers have a bachelor's degree. In terms of higher education levels, we found that 6.1% of digital media producers have master's degrees. Even though most digital media producers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a digital media producer. When we researched the most common majors for a digital media producer, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on digital media producer resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a digital media producer. In fact, many digital media producer jobs require experience in a role such as internship. Meanwhile, many digital media producers also have previous career experience in roles such as production assistant or associate producer.

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Average Salary
$51,188
Average Salary
Job Growth Rate
5%
Job Growth Rate
Job Openings
25,241
Job Openings

Digital Media Producer Career Paths

Top Careers Before Digital Media Producer

Top Careers After Digital Media Producer

Digital Media Producer Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Digital Media Producer

Digital Media Producers in America make an average salary of $51,188 per year or $25 per hour. The top 10 percent makes over $72,000 per year, while the bottom 10 percent under $36,000 per year.
Average Salary
$51,188
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Burbank, CA
Salary Range51k - 86k$67k$66,825
New York, NY
Salary Range43k - 77k$58k$57,861
Virginia Beach, VA
Salary Range35k - 63k$48k$47,848
Columbus, OH
Salary Range34k - 61k$46k$45,996
Clearwater, FL
Salary Range31k - 57k$43k$43,031
Chicago, IL
Salary Range32k - 57k$43k$42,892
$31k
$86k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Digital Media Producer
Digital Media Producer
XXX
XXX
03/18/2021
03/18/2021
$36,75203/18/2021
$36,752
Digital Media Producer
Digital Media Producer
Big Spaceship LLC
Big Spaceship LLC
05/19/2020
05/19/2020
$83,85005/19/2020
$83,850
Digital Media Producer-Senate Democratic Caucus
Digital Media Producer-Senate Democratic Caucus
State of Michigan
State of Michigan
02/25/2020
02/25/2020
$35,00002/25/2020
$35,000
Digital Media Producer
Digital Media Producer
Talenthub Worldwide
Talenthub Worldwide
10/31/2019
10/31/2019
$52,17510/31/2019
$52,175
Digital Media Producer
Digital Media Producer
Santa Cruz County Office of Education
Santa Cruz County Office of Education
06/19/2019
06/19/2019
$52,69706/19/2019
$52,697
See More Recent Salaries

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Digital Media Producer Demographics

Gender

male

64.4 %

female

30.9 %

unknown

4.7 %

Ethnicity

White

71.5 %

Hispanic or Latino

11.8 %

Black or African American

7.4 %

Foreign Languages Spoken

Spanish

47.4 %

French

7.9 %

Chinese

5.3 %
See More Demographics

Digital Media Producer Education

Majors

Degrees

Bachelors

75.9 %

Associate

7.9 %

Certificate

7.6 %

Top Colleges for Digital Media Producers

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. University of North Carolina at Chapel Hill

Chapel Hill, NC • Private

In-State Tuition
$8,987
Enrollment
18,946

3. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550

4. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

5. Emory University

Atlanta, GA • Private

In-State Tuition
$51,306
Enrollment
6,975

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

7. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

8. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

9. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition
$6,798
Enrollment
31,503

10. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184
See More Education Info

Online Courses For Digital Media Producer That You May Like

Digital Design Masterclass For Graphic Designers
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Icon Set Design, E-book cover, Digitizing Sketches, Social Media Design, Wordpress Web Design, Adobe Xd, GIFS and more!...

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ULTIMATE SEO, SOCIAL MEDIA, & DIGITAL MARKETING COURSE 2021
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Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, WordPress, Website & Video Creation, SEO, Local SEO, Copywriting...

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Top Skills For a Digital Media Producer

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.0% of digital media producers listed video production on their resume, but soft skills such as communication skills and leadership skills are important as well.

Best States For a Digital Media Producer

Some places are better than others when it comes to starting a career as a digital media producer. The best states for people in this position are California, Alaska, Oklahoma, and Georgia. Digital media producers make the most in California with an average salary of $68,307. Whereas in Alaska and Oklahoma, they would average $67,478 and $63,607, respectively. While digital media producers would only make an average of $62,659 in Georgia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Digital Media Producer Jobs:
2,286
Highest 10% Earn:
$110,000
Location Quotient:
1.22
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Digital Media Producer Jobs:
114
Highest 10% Earn:
$96,000
Location Quotient:
1.42
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Digital Media Producer Jobs:
1,635
Highest 10% Earn:
$97,000
Location Quotient:
1.99
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Digital Media Producer Employers

1. Discovery
4.8
Avg. Salary: 
$58,617
Digital Media Producers Hired: 
9+
2. Comcast
4.6
Avg. Salary: 
$53,079
Digital Media Producers Hired: 
5+
3. NBCUniversal
4.6
Avg. Salary: 
$55,328
Digital Media Producers Hired: 
4+
4. NFL
4.6
Avg. Salary: 
$52,408
Digital Media Producers Hired: 
4+
5. Cengage
4.8
Avg. Salary: 
$50,974
Digital Media Producers Hired: 
2+
6. Deluxe
4.6
Avg. Salary: 
$50,617
Digital Media Producers Hired: 
2+

Digital Media Producer Videos

Updated October 2, 2020