Digital media producer demographics and statistics in the US
Digital media producer demographics research summary. Zippia estimates digital media producer demographics and statistics in the United States by using a database of 30 million profiles. Our digital media producer estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital media producers after extensive research and analysis:
- There are over 11,152 digital media producers currently employed in the United States.
- 32.0% of all digital media producers are women, while 68.0% are men.
- The average digital media producer age is 40 years old.
- The most common ethnicity of digital media producers is White (65.8%), followed by Hispanic or Latino (14.4%), Black or African American (7.8%) and Asian (6.3%).
- Digital media producers are most in-demand in New York, NY.
- San Luis Obispo, CA pays an annual average wage of $70,456, the highest in the US.
- In 2022, women digital media producers earned 98% of what men earned.
- California is the best state for digital media producers to live.
- Digital media producers are 58% more likely to work at private companies in comparison to education companies.
On this page
Digital media producer demographics by:
Digital media producer gender statistics
32.0% of digital media producers are women and 68.0% of digital media producers are men.
- Male, 68.0%
- Female, 32.0%
Digital media producer gender ratio
| Gender | Percentages |
|---|---|
| Male | 68.0% |
| Female | 32.0% |
Digital media producer gender pay gap
Women earn 98¢ for every $1 earned by men
Male income
$53,765
Female income
$52,923
Digital media producer gender ratio over time
This data breaks down the percentage of men and women in digital media producer positions over time. Currently, 32.0% of digital media producers are female.
Digital media producer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.74% | 31.26% |
| 2011 | 68.82% | 31.18% |
| 2012 | 71.15% | 28.85% |
| 2013 | 66.49% | 33.51% |
| 2014 | 68.74% | 31.26% |
| 2015 | 70.47% | 29.53% |
| 2016 | 68.71% | 31.29% |
| 2017 | 70.12% | 29.88% |
| 2018 | 66.75% | 33.25% |
| 2019 | 67.81% | 32.19% |
| 2020 | 70.47% | 29.53% |
| 2021 | 67.97% | 32.03% |
Digital media producer related jobs gender ratio
We compared digital media producers with similar job titles to see how gender ratios vary. As you can see, 19d cavalry scout and baseball player have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Harpist | 8% | 92% |
| Actress | 8% | 92% |
| Modern Dancer | 8% | 92% |
| Digital Media Producer | 68% | 32% |
| Assistant Varsity Football Coach | 98% | 2% |
| Baseball Player | 98% | 2% |
| 19D Cavalry Scout | 99% | 1% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media producer demographics by race
The most common ethnicity among digital media producers is White, which makes up 65.8% of all digital media producers. Comparatively, 14.4% of digital media producers are Hispanic or Latino and 7.8% of digital media producers are Black or African American.
- White, 65.8%
- Hispanic or Latino, 14.4%
- Black or African American, 7.8%
- Asian, 6.3%
- Unknown, 5.5%
- American Indian and Alaska Native, 0.2%
Digital media producer race
| Digital media producer race | Percentages |
|---|---|
| White | 65.8% |
| Hispanic or Latino | 14.4% |
| Black or African American | 7.8% |
| Asian | 6.3% |
| Unknown | 5.5% |
| American Indian and Alaska Native | 0.2% |
Digital media producer race and ethnicity over time
See how digital media producer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media producer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 71.63% | 7.90% | 4.65% | 12.76% |
| 2011 | 71.94% | 7.81% | 5.11% | 12.54% |
| 2012 | 73.73% | 7.43% | 4.64% | 11.53% |
| 2013 | 73.00% | 6.82% | 5.10% | 12.79% |
| 2014 | 71.35% | 8.29% | 5.30% | 11.91% |
| 2015 | 70.93% | 7.68% | 4.50% | 13.44% |
| 2016 | 70.10% | 8.02% | 5.56% | 13.07% |
| 2017 | 72.08% | 7.69% | 5.61% | 11.38% |
| 2018 | 71.54% | 7.36% | 6.16% | 11.77% |
| 2019 | 70.89% | 6.99% | 6.42% | 12.49% |
| 2020 | 68.54% | 6.49% | 5.66% | 13.86% |
| 2021 | 65.79% | 7.83% | 6.34% | 14.39% |
Digital media producer wage gap by race
According to our data, white digital media producers have the highest average salary compared to other ethnicities. Black or african american digital media producers have the lowest average salary at $52,934.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,265 |
| White | $54,604 |
| Black or African American | $52,934 |
| Asian | $54,341 |
| Hispanic or Latino | $53,700 |
Average digital media producer age
See how the average age of digital media producers varies based on ethnicity and gender.
Male
Female
Digital media producer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 41.5 | 33 |
| White | 40 | 39 |
| Black or African American | 40 | 38.5 |
| Asian | 42 | 35.5 |
| Hispanic or Latino | 38 | 35 |
Digital media producer age breakdown
The average age of digital media producers is 40+ years years old, representing 49% of the digital media producer population.
Digital media producer age breakdown
| Digital Media Producer Years | Percentages |
|---|---|
| 40+ years | 49% |
| 30-40 years | 34% |
| 20-30 years | 17% |
Digital media producer educational attainment
The most common degree for digital media producers is bachelor's degree, with 81% of digital media producers earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 6%.
- Bachelor's, 81%
- Associate, 9%
- Master's, 6%
- High School Diploma, 1%
- Other Degrees, 3%
Digital media producers by degree level
| Digital media producer degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Associate | 9% |
| Master's | 6% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Digital media producer jobs you might like
Digital media producer wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $57,553 |
| Bachelor's Degree | $54,036 |
Digital media producer employment statistics
Most digital media producers work for a private in the media industry.
Company size where digital media producers work
Below, you can see the size of companies where digital media producers work.
Digital media producer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 35% |
| > 10,000 employees | 13% |
Digital media producer jobs by company type
Employees with the digital media producer job title have their preferences when it comes to working for a company. For instance, most digital media producers prefer to work at private companies over education companies.
Digital media producer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 21% |
| Public | 15% |
| Private | 58% |
| Government | 6% |
Digital media producer jobs by industry
The most common industries for digital media producers are media, education and technology.
Digital media producer industry statistics
| Industry | Percentages |
|---|---|
| Media | 29% |
| Education | 18% |
| Technology | 6% |
| Start-up | 5% |
| Non Profits | 5% |
| Professional | 5% |
| Retail | 4% |
| Finance | 4% |
| Government | 4% |
| Manufacturing | 4% |
| Fortune 500 | 4% |
| Hospitality | 4% |
| Telecommunication | 3% |
| Health Care | 2% |
| Utilities | 1% |
| Construction | 1% |
| Internet | 1% |
| Automotive | 1% |
Digital media producer turnover and employment statistics
Digital media producer unemployment rate over time
The unemployment rate for digital media producers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media producer unemployment rate by year
| Year | Digital media producer unemployment rate |
|---|---|
| 2010 | 9.11% |
| 2011 | 9.01% |
| 2012 | 10.36% |
| 2013 | 7.36% |
| 2014 | 6.86% |
| 2015 | 6.65% |
| 2016 | 6.72% |
| 2017 | 5.97% |
| 2018 | 4.46% |
| 2019 | 5.46% |
| 2020 | 11.43% |
| 2021 | 9.18% |
Average digital media producer tenure
The average digital media producer stays at their job for 1-2 years, based on the 418 digital media producers resumes in Zippia's database.
Digital media producer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 16% |
| 1-2 years | 24% |
| 3-4 years | 13% |
| 5-7 years | 22% |
| 8-10 years | 11% |
| 11+ years | 15% |
Digital media producer LGBT ratio compared to similar jobs
Review the percent of digital media producers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Receiving Barn Custodian | 5.42% | 16,899 |
| Motorcyclist | 6.54% | 1,067 |
| Baseball Club Manager | 7.62% | 2,391 |
| Studio Musician | 8.54% | 950 |
| Mascot | 13.74% | 320 |
| Digital Media Producer | 14.31% | - |
| Choral Director | 30.45% | 4,783 |
Similar digital media producer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Receiving Barn Custodian | 5.42% | 16,899 |
| Motorcyclist | 6.54% | 1,067 |
| Baseball Club Manager | 7.62% | 2,391 |
| Studio Musician | 8.54% | 950 |
| Mascot | 13.74% | 320 |
| Choral Director | 30.45% | 4,783 |
Foreign languages spoken by digital media producers
The most common foreign language among digital media producers is Spanish at 47.4%. The second-most popular foreign language spoken is French at 7.9% and Chinese is the third-most popular at 5.3%.
- Spanish, 47.4%
- French, 7.9%
- Chinese, 5.3%
- Japanese, 5.3%
- Russian, 5.3%
- Other, 28.8%
Digital media producer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 47.4% |
| French | 7.9% |
| Chinese | 5.3% |
| Japanese | 5.3% |
| Russian | 5.3% |
| Other | 28.8% |
