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The differences between digital media producers and digital producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital media producer and a digital producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $54,073 average annual salary of a digital media producer.
The top three skills for a digital media producer include video production, facebook and twitter. The most important skills for a digital producer are digital content, digital marketing, and digital platforms.
| Digital Media Producer | Digital Producer | |
| Yearly salary | $54,073 | $82,842 |
| Hourly rate | $26.00 | $39.83 |
| Growth rate | 8% | 8% |
| Number of jobs | 33,263 | 24,881 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
Digital media producers and digital producers have different pay scales, as shown below.
| Digital Media Producer | Digital Producer | |
| Average salary | $54,073 | $82,842 |
| Salary range | Between $39,000 And $74,000 | Between $55,000 And $123,000 |
| Highest paying City | San Luis Obispo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | NBCUniversal | TBWA Worldwide |
| Best paying industry | Media | Professional |
There are a few differences between a digital media producer and a digital producer in terms of educational background:
| Digital Media Producer | Digital Producer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Harvard University |
Here are the differences between digital media producers' and digital producers' demographics:
| Digital Media Producer | Digital Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 68.0% Female, 32.0% | Male, 51.0% Female, 49.0% |
| Race ratio | Black or African American, 7.8% Unknown, 5.5% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |