CBS 42 is on the search for a Rockstar Digital Social Media Producer. This position works to promote our website, social pages, and exclusive content through social media. This position is also in charge of producing teasable, clickable content for the website and all digital products. The ideal candidate would be a news junkie who loves to keep up with the fast-paced world of everything social media.
+ Create content to drive engagement on station social platforms and convert social media users into website users .
+ Expert understanding of Facebook, Twitter, and other social media platforms.
+ Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television.
+ Graphics - manage website look and graphics to innovate creative uses of images for use on social media.
+ Work closely with Digital EP and digital team to fulfill daily assignments and upcoming projects, including special reports, digital/social media shows, and station initiatives.
+ Coordinate with marketing department and Digital EP to promote big news stories and branded content, as well as other promotional messages, across website, apps and all social media/digital platforms.
+ Track and analyze effectiveness of marketing messages on social and digital platforms using CrowdTangle, Google Analytics, FB Business and more and share findings with Digital Team and Marketing Department .
+ Writes, shoots, and edits original content and videos for promotion on social and web pages.
+ Ensures that all content meets company standards for journalistic integrity and production quality.
+ Builds and calendars digital campaigns to promote local shows and specials.
+ Performs other duties as assigned.
+ Finds new ways to use Social Media and our website to engage with viewers.
Requirements & Skills:
+ Degree in journalism; daily newspaper or news site experience required; live, working web samples and/or print pages preferred
+ 2-3 years' experience in a social media role.
+ Experience in shooting and writing preferred.
+ Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, Google Analytics, Facebook business suite and Basic HTML preferred
+ Proficient in premiere pro, non-linear editing systems.
+ CSS, Flash and other relevant technology skills is a plus
+ Maintain positive work environment through active team participation and cooperation with co-workers in all departments
+ Responds positively to feedback
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How to hire a digital media producer
Digital media producer hiring summary. Here are some key points about hiring digital media producers in the United States:
- In the United States, the median cost per hire a digital media producer is $1,633.
- It takes between 36 and 42 days to fill the average role in the US.
- Human Resources use 15% of their expenses on recruitment on average.
- On average, it takes around 12 weeks for a new digital media producer to become settled and show total productivity levels at work.
How to hire a digital media producer, step by step
To hire a digital media producer, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire a digital media producer:
Here's a step-by-step digital media producer hiring guide:
- Step 1: Identify your hiring needs
- Step 2: Create an ideal candidate profile
- Step 3: Make a budget
- Step 4: Write a digital media producer job description
- Step 5: Post your job
- Step 6: Interview candidates
- Step 7: Send a job offer and onboard your new digital media producer
- Step 8: Go through the hiring process checklist
What does a digital media producer do?
Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.
Post a digital media producer job for free, promote it for a fee
Identify your hiring needs
Before you start hiring a digital media producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.
Determine employee vs contractor statusIs the person you're thinking of hiring a US citizen or green card holder?A digital media producer's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital media producers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.
The following list breaks down different types of digital media producers and their corresponding salaries.
Type of Digital Media Producer Description Hourly rate Digital Media Producer Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience. $18-35 Photo Editor Photo Editors are employees in the creatives or marketing department of the company. They handle photos used by the company for its marketing collaterals, social media posts, or publishing... Show more $18-50 Freelance Video Editor A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more $15-43 Create an ideal candidate profile
Common skills:- Video Production
- Digital Platforms
- Digital Marketing
- SEO
- Photography
- Graphic Design
- Social Platforms
- YouTube
- Adobe Creative Suite
- Adobe Photoshop
- Content Production
Responsibilities:- Maintain and manage the company's social media accounts via YouTube and the mobile app.
- Manage on air giveaways and daily advertising metrics
- Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
- Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
- Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
- Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
Make a budget
Including a salary range in the digital media producer job description is a good way to get more applicants. A digital media producer salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.
For example, the average salary for a digital media producer in Tennessee may be lower than in California, and an entry-level engineer typically earns less than a senior-level digital media producer. Additionally, a digital media producer with lots of experience in the field may command a higher salary as a result.
Average digital media producer salary
$54,073yearly
$26.00 hourly rateEntry-level digital media producer salary$39,000 yearly salaryUpdated January 20, 2026Average digital media producer salary by state
Rank State Avg. salary Hourly rate 1 California $70,456 $34 2 New York $60,847 $29 3 Texas $50,092 $24 4 Florida $50,009 $24 5 Colorado $47,456 $23 6 Utah $44,083 $21 7 Virginia $43,889 $21 8 Illinois $42,113 $20 9 Washington $41,351 $20 10 Alabama $39,451 $19 11 Missouri $39,303 $19 12 Ohio $36,204 $17 Average digital media producer salary by company
Rank Company Average salary Hourly rate Job openings 1 NBCUniversal $64,336 $30.93 132 2 Nexstar Media Group $61,735 $29.68 194 3 PBS $60,221 $28.95 4 Deluxe Entertainment Services Group Inc. $59,688 $28.70 5 Paramount $55,539 $26.70 62 6 The Christian Broadcasting Network $54,307 $26.11 7 United Way of King County $50,949 $24.49 8 The Ohio State University $47,501 $22.84 1 9 ICES Education $45,632 $21.94 10 Audacy $44,997 $21.63 57 11 Rockhurst High School $42,471 $20.42 12 Gannett $37,874 $18.21 4 Writing a digital media producer job description
A digital media producer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a digital media producer job description:
Digital media producer job description example
Post your job
There are various strategies that you can use to find the right digital media producer for your business:
- Consider promoting from within or recruiting from your existing workforce.
- Ask for referrals from friends, family members, and current employees.
- Attend job fairs at local colleges to find candidates who meet your education requirements.
- Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.
- Post your digital media producer job on Zippia to find and recruit digital media producer candidates who meet your exact specifications.
- Use field-specific websites.
- Post a job on free websites.
Interview candidates
To successfully recruit digital media producers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.
It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Send a job offer and onboard your new digital media producer
Once you've decided on a perfect digital media producer candidate, it's time to write an offer letter. In addition to salary, it should include benefits and perks available to the employee. Qualified candidates may be considered for other positions, so make sure your offer is competitive. Candidates may wish to negotiate. Once you've settled on the details, formalize your agreement with a contract.
It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.
After that, you can create an onboarding schedule for a new digital media producer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.
Go through the hiring process checklist
- Determine employee type (full-time, part-time, contractor, etc.)
- Submit a job requisition form to the HR department
- Define job responsibilities and requirements
- Establish budget and timeline
- Determine hiring decision makers for the role
- Write job description
- Post job on job boards, company website, etc.
- Promote the job internally
- Process applications through applicant tracking system
- Review resumes and cover letters
- Shortlist candidates for screening
- Hold phone/virtual interview screening with first round of candidates
- Conduct in-person interviews with top candidates from first round
- Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
- Conduct background checks on top candidates
- Check references of top candidates
- Consult with HR and hiring decision makers on job offer specifics
- Extend offer to top candidate(s)
- Receive formal job offer acceptance and signed employment contract
- Inform other candidates that the position has been filled
- Set and communicate onboarding schedule to new hire(s)
- Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
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How much does it cost to hire a digital media producer?
There are different types of costs for hiring digital media producers. One-time cost per hire for the recruitment process. Ongoing costs include employee salary, training, onboarding, benefits, insurance, and equipment. It is essential to consider all of these costs when evaluating hiring a new digital media producer employee.
You can expect to pay around $54,073 per year for a digital media producer, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for digital media producers in the US typically range between $18 and $35 an hour.
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Updated January 20, 2026