What does a digital media producer do?
Digital media producers are professionals who are responsible for coordinating and managing the creation of digital content that can be viewed and distributed through electronic devices. These producers are required to collaborate with clients to produce creative digital media such as video production, photography, and web design. They hire artists and technicians to create several promotional graphic designs. They must also maintain and manage the social media accounts of an organization such as YouTube, Myspace, and Fancast to increase user engagement.
Digital media producer responsibilities
Here are examples of responsibilities from real digital media producer resumes:
- Maintain and manage the company's social media accounts via YouTube and the mobile app.
- Manage on air giveaways and daily advertising metrics
- Assist with launch of short-form content on digital syndication platforms such as YouTube, MySpace, and Fancast.
- Maintain and create content on the high school product including writing, still photography, slideshows, rankings, and polls.
- Create client reports on advertising returns in PowerPoint -identify targeted audiences for advertising placement for a variety of online campaigns
- Support all aspects of thirty minute PBS field production through the project lifecycle (i.e.
- Develop outreach plan for educator direct Pinterest boards.
Digital media producer skills and personality traits
We calculated that 14% of Digital Media Producers are proficient in Video Production, Facebook, and Twitter. They’re also known for soft skills such as Communication skills, Leadership skills, and Time-management skills.
We break down the percentage of Digital Media Producers that have these skills listed on their resume here:
- Video Production, 14%
Directed, filmed, and edited various innovative video productions for local professionals and artists
- Facebook, 6%
Helped build and engage audience through social media, including Facebook and Twitter.
- Twitter, 5%
Create in-show Twitter polls, hashtags and encourage live social media conversation pertaining to the show s content.
- Digital Platforms, 5%
Entrusted with communicating with millions of readers on social media and on all other digital platforms.
- Digital Marketing, 5%
Collaborate with the digital marketing team to create a holistic social strategy for fortune 500 clients.
- SEO, 5%
Study and integration of SEO (Search Engine Optimization) in daily tasks to build foundation for generating multiple sales.
"video production," "facebook," and "twitter" are among the most common skills that digital media producers use at work. You can find even more digital media producer responsibilities below, including:
Communication skills. The most essential soft skill for a digital media producer to carry out their responsibilities is communication skills. This skill is important for the role because "producers and directors must convey information and ideas clearly in order to coordinate many people to finish a production on time and within budget." Additionally, a digital media producer resume shows how their duties depend on communication skills: "design weekly html email communications. "
Leadership skills. Another essential skill to perform digital media producer duties is leadership skills. Digital media producers responsibilities require that "directors instruct actors and help them portray their characters in a believable manner." Digital media producers also use leadership skills in their role according to a real resume snippet: "collaborate with up to 400 students and staff members in photo shoots for university-wide leadershipsymposiums and linkedin headshot sessions. "
Creativity. For certain digital media producer responsibilities to be completed, the job requires competence in "creativity." The day-to-day duties of a digital media producer rely on this skill, as "because a script may be interpreted in different ways, directors must decide on their approach and on how to represent the script’s ideas for the production." For example, this snippet was taken directly from a resume about how this skill applies to what digital media producers do: "execute various a/b testing on creative executions and content on social platforms to test effectiveness. "
The three companies that hire the most digital media producers are:
- Nexstar Media Group5 digital media producers jobs
- NBCUniversal3 digital media producers jobs
- Paramount2 digital media producers jobs
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Compare different digital media producers
Digital media producer vs. Photo editor
Photo Editors are employees in the creatives or marketing department of the company. They handle photos used by the company for its marketing collaterals, social media posts, or publishing. They also ensure that the photos are in line with the company's brand and image. Photo Editors may add items or elements to make the photo more eye-catching.
While similarities exist, there are also some differences between digital media producers and photo editor. For instance, digital media producer responsibilities require skills such as "video production," "digital platforms," "digital marketing," and "photography." Whereas a photo editor is skilled in "stock photography," "photo shoots," "ftp," and "edit photos." This is part of what separates the two careers.
Photo editors really shine in the professional industry with an average salary of $68,080. Comparatively, digital media producers tend to make the most money in the media industry with an average salary of $56,283.photo editors tend to reach similar levels of education than digital media producers. In fact, photo editors are 1.9% less likely to graduate with a Master's Degree and 0.2% less likely to have a Doctoral Degree.Digital media producer vs. Freelance video editor
A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home. Among their responsibilities include meeting with clients to identify their needs and preferences, negotiating contracts, gathering and editing clips, and completing projects within deadlines. There are also instances when they must shoot videos in adherence to the contract's terms. Moreover, a freelance video editor must establish positive relationships with clients to develop a strong client base.
In addition to the difference in salary, there are some other key differences worth noting. For example, digital media producer responsibilities are more likely to require skills like "twitter," "digital platforms," "digital marketing," and "seo." Meanwhile, a freelance video editor has duties that require skills in areas such as "training videos," "video content," "adobe premiere pro," and "edit video." These differences highlight just how different the day-to-day in each role looks.
Average education levels between the two professions vary. Freelance video editors tend to reach similar levels of education than digital media producers. In fact, they're 1.0% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital media producers in the next 3-5 years?
Allison Harl Ph.D.
Associate Professor of English English Program Coordinator, Ferrum College
Digital media producer vs. Photographer, editor
A Photographer, Editor selects, edits, and positions photos in print and web publications. They work for newspapers, magazines, websites, or other publications.
The required skills of the two careers differ considerably. For example, digital media producers are more likely to have skills like "digital platforms," "digital marketing," "seo," and "photography." But a photographer, editor is more likely to have skills like "video cameras," "digital photography," "eng," and "vo."
Photographers, editor earn the best pay in the technology industry, where they command an average salary of $55,183. Digital media producers earn the highest pay from the media industry, with an average salary of $56,283.When it comes to education, photographers, editor tend to earn similar degree levels compared to digital media producers. In fact, they're 2.0% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Digital media producer vs. Freelance videographer/editor
A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables. They should also have a good grasp of digital marketing to produce impactful videos to the target audience. A freelance videographer/editor must be detail-oriented and have excellent communication skills to coordinate with the production team for content plans and perform adjustments as needed.
Even though a few skill sets overlap between digital media producers and freelance videographer/editors, there are some differences that are important to note. For one, a digital media producer might have more use for skills like "digital platforms," "digital marketing," "seo," and "social platforms." Meanwhile, some responsibilities of freelance videographer/editors require skills like "training videos," "video content," "video projects," and "audio equipment. "
In general, freelance videographer/editors hold similar degree levels compared to digital media producers. Freelance videographer/editors are 2.6% less likely to earn their Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Types of digital media producer
Updated January 8, 2025
