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Become A Digital Media Strategist

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Working As A Digital Media Strategist

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $64,000

    Average Salary

What Does A Digital Media Strategist Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become A Digital Media Strategist

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Digital Media Strategist Jobs

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Average Length of Employment
Media Supervisor 2.9 years
Media Manager 2.7 years
Senior Strategist 2.7 years
New Media Manager 2.5 years
Brand Strategist 1.8 years
Media Associate 1.7 years
Digital Strategist 1.6 years
Search Strategist 1.5 years
Top Careers Before Digital Media Strategist
Internship 12.7%
Top Careers After Digital Media Strategist
Supervisor 3.5%
Consultant 3.5%
Internship 3.5%

Do you work as a Digital Media Strategist?

Average Yearly Salary
$64,000
View Detailed Salary Report
$40,000
Min 10%
$64,000
Median 50%
$64,000
Median 50%
$64,000
Median 50%
$64,000
Median 50%
$64,000
Median 50%
$64,000
Median 50%
$64,000
Median 50%
$105,000
Max 90%
Best Paying Company
Discovery
Highest Paying City
New York, NY
Highest Paying State
Alaska
Avg Experience Level
1.7 years
How much does a Digital Media Strategist make at top companies?
The national average salary for a Digital Media Strategist in the United States is $64,993 per year or $31 per hour. Those in the bottom 10 percent make under $40,000 a year, and the top 10 percent make over $105,000.

Real Digital Media Strategist Salaries

Job Title Company Location Start Date Salary
Emerging Media Strategist Hill, Holliday, Connors, Cosmopulos Inc. Boston, MA Feb 25, 2010 $123,011
Media Strategist Unified Media, Inc. New York, NY Aug 29, 2012 $95,000
Digital Media Strategist Travelclick Inc. New York, NY Jun 15, 2015 $80,000 -
$90,000
Digital Media Strategist Travelclick Inc. New York, NY Oct 01, 2015 $80,000 -
$90,000
Media Strategist Google Inc. Mountain View, CA Mar 01, 2011 $77,000
Digital Media Strategist Anomaly Partners LLC New York, NY Apr 01, 2016 $75,000
Digital Media Strategist Anomaly Partners LLC New York, NY Mar 09, 2016 $60,000
Senior Digital Media Strategist and Developer Human Rights Campaign Washington, DC Jun 01, 2012 $58,000 -
$109,180
Global Media Strategist World Federalist Movement-Institute for Global P New York, NY Apr 01, 2010 $50,000
Digital Media Strategist Anomaly Partners, LLC New York, NY Sep 03, 2013 $45,500
Entertainment Media Strategist Gay & Lesbian Alliance Against Defamation, Inc. Los Angeles, CA Oct 01, 2014 $43,000

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Top Skills for A Digital Media Strategist

  1. Campaign Performance
  2. Company Website
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Make recommendations to improve overall campaign performance.
  • Publish blogs on company website on the latest media trends
  • Provided client with content strategy, monthly suggestion calendar and monthly recap, including in-depth analytics and recommendations.
  • Established the process to schedule, track and report on all media buys including, TV, Online, and print.
  • Integrated Facebook into marketing strategy and monitored page for customer relationship management.

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Top 10 Best States for Digital Media Strategists

  1. District of Columbia
  2. New York
  3. Nevada
  4. Virginia
  5. Connecticut
  6. New Jersey
  7. Washington
  8. Rhode Island
  9. Massachusetts
  10. California
  • (107 jobs)
  • (518 jobs)
  • (75 jobs)
  • (164 jobs)
  • (78 jobs)
  • (140 jobs)
  • (112 jobs)
  • (16 jobs)
  • (187 jobs)
  • (788 jobs)

Digital Media Strategist Demographics

Gender

Female

49.6%

Male

37.7%

Unknown

12.6%
Ethnicity

White

58.3%

Hispanic or Latino

17.5%

Black or African American

11.4%

Asian

9.2%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

40.0%

French

20.0%

Chinese

4.4%

Vietnamese

4.4%

Hebrew

4.4%

Mandarin

4.4%

Cantonese

4.4%

Portuguese

2.2%

German

2.2%

Greek

2.2%

Persian

2.2%

Russian

2.2%

Polish

2.2%

Korean

2.2%

Italian

2.2%
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Digital Media Strategist Education

Schools

New York University

13.8%

Pennsylvania State University

7.6%

Michigan State University

7.6%

University of California - Los Angeles

5.5%

Syracuse University

4.8%

Boston University

4.8%

University of Central Florida

4.8%

Hofstra University

4.8%

University of Texas at Austin

4.8%

Florida State University

4.8%

Full Sail University

4.1%

Johns Hopkins University

4.1%

University of Maryland - College Park

4.1%

Fashion Institute of Technology

3.4%

San Jose State University

3.4%

University of California - Berkeley

3.4%

University of Southern California

3.4%

Columbia University

3.4%

Oklahoma State University

3.4%

George Washington University

3.4%
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Majors

Communication

24.3%

Marketing

17.8%

Business

10.1%

Advertising

6.6%

Public Relations

6.4%

Journalism

5.1%

English

4.5%

Photography

3.4%

Management

3.0%

Psychology

2.4%

Political Science

2.2%

Digital Media

2.1%

Economics

1.7%

Writing

1.7%

Graphic Design

1.7%

Agricultural Public Services

1.5%

Kinesiology

1.5%

General Education, Specific Areas

1.5%

Fine Arts

1.3%

Business Communications

1.3%
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Degrees

Bachelors

66.3%

Masters

16.3%

Other

11.2%

Certificate

2.8%

Associate

1.6%

Doctorate

1.4%

Diploma

0.4%
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