Digital media strategist demographics and statistics in the US
Digital media strategist demographics research summary. Zippia estimates digital media strategist demographics and statistics in the United States by using a database of 30 million profiles. Our digital media strategist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about digital media strategists after extensive research and analysis:
- There are over 4,863 digital media strategists currently employed in the United States.
- 57.8% of all digital media strategists are women, while 42.2% are men.
- The average digital media strategist age is 41 years old.
- The most common ethnicity of digital media strategists is White (66.6%), followed by Hispanic or Latino (12.1%), Black or African American (10.3%) and Asian (5.3%).
- In 2022, women earned 96% of what men earned.
- 12% of all digital media strategists are LGBT.
- Digital media strategists are 65% more likely to work at private companies in comparison to public companies.
On this page
Digital media strategist demographics by:
Digital media strategist gender statistics
57.8% of digital media strategists are women and 42.2% of digital media strategists are men.
- Female, 57.8%
- Male, 42.2%
Digital media strategist gender ratio
| Gender | Percentages |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
Digital media strategist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$62,519
Female income
$59,811
Digital media strategist gender ratio over time
This data breaks down the percentage of men and women in digital media strategist positions over time. Currently, 57.8% of digital media strategists are female.
Digital media strategist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 44.54% | 55.46% |
| 2011 | 47.87% | 52.13% |
| 2012 | 45.47% | 54.53% |
| 2013 | 50.27% | 49.73% |
| 2014 | 45.73% | 54.27% |
| 2015 | 42.49% | 57.51% |
| 2016 | 43.03% | 56.97% |
| 2017 | 47.79% | 52.21% |
| 2018 | 45.00% | 55.00% |
| 2019 | 45.68% | 54.32% |
| 2020 | 44.24% | 55.76% |
| 2021 | 42.24% | 57.76% |
Digital media strategist related jobs gender ratio
We compared digital media strategists with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Digital Media Strategist | 42% | 58% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Digital media strategist demographics by race
The most common ethnicity among digital media strategists is White, which makes up 66.6% of all digital media strategists. Comparatively, 12.1% of digital media strategists are Hispanic or Latino and 10.3% of digital media strategists are Black or African American.
- White, 66.6%
- Hispanic or Latino, 12.1%
- Black or African American, 10.3%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
Digital media strategist race
| Digital media strategist race | Percentages |
|---|---|
| White | 66.6% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.3% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
Digital media strategist race and ethnicity over time
See how digital media strategist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Digital media strategist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.74% | 9.64% | 4.32% | 9.22% |
| 2011 | 73.98% | 9.80% | 4.43% | 8.98% |
| 2012 | 74.01% | 9.20% | 3.95% | 9.53% |
| 2013 | 72.81% | 10.41% | 4.42% | 9.50% |
| 2014 | 73.32% | 10.37% | 3.46% | 9.72% |
| 2015 | 72.39% | 9.33% | 5.42% | 10.50% |
| 2016 | 71.76% | 9.63% | 5.22% | 10.03% |
| 2017 | 73.37% | 9.73% | 4.15% | 10.55% |
| 2018 | 71.01% | 8.72% | 5.16% | 11.32% |
| 2019 | 72.75% | 8.88% | 4.64% | 10.70% |
| 2020 | 67.24% | 9.73% | 4.59% | 14.63% |
| 2021 | 66.58% | 10.26% | 5.33% | 12.13% |
Digital media strategist wage gap by race
According to our data, white digital media strategists have the highest average salary compared to other ethnicities. Hispanic or latino digital media strategists have the lowest average salary at $60,215.
| Ethnicity | Salary |
|---|---|
| Unknown | $64,888 |
| White | $65,275 |
| Black or African American | $60,285 |
| Asian | $62,120 |
| Hispanic or Latino | $60,215 |
Average digital media strategist age
See how the average age of digital media strategists varies based on ethnicity and gender.
Male
Female
Digital media strategist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
Digital media strategist age breakdown
The average age of digital media strategists is 40+ years years old, representing 53% of the digital media strategist population.
Digital media strategist age breakdown
| Digital Media Strategist Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
Digital media strategist educational attainment
The most common degree for digital media strategists is bachelor's degree, with 87% of digital media strategists earning that degree. The second and third most common degree levels are master's degree degree at 7% and master's degree degree at 3%.
- Bachelor's, 87%
- Master's, 7%
- Associate, 3%
- Diploma, 1%
- Other Degrees, 2%
Digital media strategists by degree level
| Digital media strategist degree | Percentages |
|---|---|
| Bachelor's | 87% |
| Master's | 7% |
| Associate | 3% |
| Diploma | 1% |
| Other Degrees | 2% |
Digital media strategist jobs you might like
Digital media strategist wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $67,973 |
| Bachelor's Degree | $63,565 |
Digital media strategist employment statistics
Most digital media strategists work for a private in the media industry.
Company size where digital media strategists work
Below, you can see the size of companies where digital media strategists work.
Digital media strategist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 9% |
| 50 - 100 employees | 15% |
| 100 - 500 employees | 26% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 19% |
Digital media strategist jobs by company type
Employees with the digital media strategist job title have their preferences when it comes to working for a company. For instance, most digital media strategists prefer to work at private companies over public companies.
Digital media strategist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 11% |
| Public | 22% |
| Private | 65% |
| Government | 3% |
Digital media strategist jobs by industry
The most common industries for digital media strategists are media, professional and education.
Digital media strategist industry statistics
| Industry | Percentages |
|---|---|
| Media | 27% |
| Professional | 13% |
| Education | 10% |
| Fortune 500 | 7% |
| Hospitality | 5% |
| Manufacturing | 5% |
| Health Care | 5% |
| Technology | 5% |
| Finance | 4% |
| Internet | 3% |
| Non Profits | 3% |
| Government | 2% |
| Retail | 2% |
| Start-up | 2% |
| Insurance | 2% |
| Transportation | 1% |
| Construction | 1% |
| Real Estate | 1% |
| Energy | 1% |
Digital media strategist turnover and employment statistics
Digital media strategist unemployment rate over time
The unemployment rate for digital media strategists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Digital media strategist unemployment rate by year
| Year | Digital media strategist unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average digital media strategist tenure
The average digital media strategist stays at their job for 1-2 years, based on the 814 digital media strategists resumes in Zippia's database.
Digital media strategist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 26% |
| 1-2 years | 35% |
| 3-4 years | 9% |
| 5-7 years | 18% |
| 8-10 years | 6% |
| 11+ years | 6% |
Digital media strategist LGBT ratio compared to similar jobs
Review the percent of digital media strategists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Video Journalist | 10.10% | 7,141 |
| Radio Commentator | 10.34% | 2,174 |
| Digital Media Strategist | 12.01% | - |
| Commercial Production Editor | 12.38% | 82,285 |
| Russian Language Interpreter And Translator | 14.90% | 23,144 |
| Writer/Producer | 16.36% | 20,026 |
| Train Caller | 16.36% | 2,521 |
Similar digital media strategist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Video Journalist | 10.10% | 7,141 |
| Radio Commentator | 10.34% | 2,174 |
| Commercial Production Editor | 12.38% | 82,285 |
| Russian Language Interpreter And Translator | 14.90% | 23,144 |
| Writer/Producer | 16.36% | 20,026 |
| Train Caller | 16.36% | 2,521 |
Foreign languages spoken by digital media strategists
The most common foreign language among digital media strategists is Spanish at 40.0%. The second-most popular foreign language spoken is French at 20.0% and Chinese is the third-most popular at 4.4%.
- Spanish, 40.0%
- French, 20.0%
- Chinese, 4.4%
- Vietnamese, 4.4%
- Cantonese, 4.4%
- Other, 26.8%
Digital media strategist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 40.0% |
| French | 20.0% |
| Chinese | 4.4% |
| Vietnamese | 4.4% |
| Cantonese | 4.4% |
| Other | 26.8% |
