Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between digital media strategists and media coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a digital media strategist and a media coordinator. Additionally, a digital media strategist has an average salary of $62,947, which is higher than the $47,471 average annual salary of a media coordinator.
The top three skills for a digital media strategist include digital marketing, client facing and search engine marketing. The most important skills for a media coordinator are facebook, instagram, and twitter.
| Digital Media Strategist | Media Coordinator | |
| Yearly salary | $62,947 | $47,471 |
| Hourly rate | $30.26 | $22.82 |
| Growth rate | 8% | 8% |
| Number of jobs | 31,387 | 35,285 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 82% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
A media coordinator acts as a communications professional in charge of developing and implementing target communications and advertising for various media platforms. Media coordinators plan, implement, and monitor the social media strategy of an organization. They discern the most successful media outreach and establish advertising partnerships and business deals. They aim to increase their respective companies' brand awareness, strengthen their advertising campaigns, improve their marketing strategies, and increase their sales.
Digital media strategists and media coordinators have different pay scales, as shown below.
| Digital Media Strategist | Media Coordinator | |
| Average salary | $62,947 | $47,471 |
| Salary range | Between $44,000 And $89,000 | Between $34,000 And $64,000 |
| Highest paying City | Seattle, WA | Urban Honolulu, HI |
| Highest paying state | Washington | Hawaii |
| Best paying company | The Joffrey Ballet | |
| Best paying industry | Media | Manufacturing |
There are a few differences between a digital media strategist and a media coordinator in terms of educational background:
| Digital Media Strategist | Media Coordinator | |
| Most common degree | Bachelor's Degree, 87% | Bachelor's Degree, 82% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between digital media strategists' and media coordinators' demographics:
| Digital Media Strategist | Media Coordinator | |
| Average age | 42 | 42 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 36.6% Female, 63.4% |
| Race ratio | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.1% Asian, 5.3% White, 66.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |