What does a digital media strategist do?
Digital media strategists assist in building ad campaigns outlined to catch potential clients' awareness and keep existing customers' fealty. Their responsibilities include determining the campaign's target demographic, assessing the best time to run the campaign, and figuring out which medium to use. Also, they analyze data from surveys, develop a budget-friendly ad campaign media, as well as assessing the effect a campaign's online presence will have on its selected audience. Skills required include strong critical and analytical skills, creativity, and excellent communication skills.
Digital media strategist responsibilities
Here are examples of responsibilities from real digital media strategist resumes:
- Manage, analyze and optimize ROI for partner campaigns.
- Manage company website including photography of all images, update images and information as necessary.
- Offer PPC, SEO, SEM Google programs, and websites.
- Train in audience exchange segments for mobile and digital including CPC, SEO, SEM, and
- Research and implement 3rd party ad serving tools such as DoubleClick.
- Work on monthly media post performance reviews, POVs and media decks for the client.
- Monitor and optimize all campaigns base on the campaign's KPIs and report performance against those data-points.
- Re-Create a trend from the perspective of RMHC Austin to play on popularity and engage in conversation on Facebook.
- Provide brand teams with monthly metric reports (pull from DoubleClick) which include insights to optimize digital schedules.
- Create agency-wide documents to help streamline process including POVs, client questionnaires and an advertising template that earn adoption by agency.
- Integrate Facebook into marketing strategy and monitor page for customer relationship management.
- Evaluate RFP s and provide recommendations to internal team and clients.
- Maintain vendor contact relating delivery schedules, RFP, RFQ, PO status, etc.
- Include copywriting, media relations, outsource coordination, budget and timeline oversight.
- Generate majority of periodical's photography and film from various pop culture conventions
Digital media strategist skills and personality traits
We calculated that 14% of Digital Media Strategists are proficient in Digital Marketing, Client Facing, and Search Engine Marketing. They’re also known for soft skills such as Problem-solving skills, Speaking skills, and Writing skills.
We break down the percentage of Digital Media Strategists that have these skills listed on their resume here:
- Digital Marketing, 14%
Monitor performance of digital marketing and social media programs.
- Client Facing, 10%
Conducted client facing meetings on a regular basis, drafted and issued RFP's and RFQ's.
- Search Engine Marketing, 5%
Advise departments on information architecture, search engine marketing, and online advertising.
- Campaign Performance, 5%
Trafficked and monitored the campaigns in Atlas, periodically provided the client with campaign performance analysis and optimization recommendations !
- Facebook, 5%
Headed ad campaigns and report generation on Facebook and Twitter that measure engagement, website clicks, and conversions.
- Google Analytics, 4%
Use clients google analytics to create powerful presentations based off facts.
Common skills that a digital media strategist uses to do their job include "digital marketing," "client facing," and "search engine marketing." You can find details on the most important digital media strategist responsibilities below.
Problem-solving skills. The most essential soft skill for a digital media strategist to carry out their responsibilities is problem-solving skills. This skill is important for the role because "public relations specialists sometimes must explain how a company or client is handling sensitive issues." Additionally, a digital media strategist resume shows how their duties depend on problem-solving skills: "advise clients on integrated marketing solutions. "
Speaking skills. Many digital media strategist duties rely on speaking skills. "public relations specialists regularly speak on behalf of clients or their organization," so a digital media strategist will need this skill often in their role. This resume example is just one of many ways digital media strategist responsibilities rely on speaking skills: "presented and created ooh 101 courses, media recommendations, and cases studies internally and externally to clients. "
Writing skills. Another skill that relates to the job responsibilities of digital media strategists is writing skills. This skill is critical to many everyday digital media strategist duties, as "public relations specialists must be able to write well-organized and clear press releases, speeches, and social media posts." This example from a resume shows how this skill is used: "assist local companies and nonprofits with digital marketing strategy, content strategy, and content writing"
Organizational skills. A big part of what digital media strategists do relies on "organizational skills." You can see how essential it is to digital media strategist responsibilities because "public relations specialists are often in charge of managing several events or communications at the same time, which requires excellent skills in coordinating arrangements." Here's an example of how this skill is used from a resume that represents typical digital media strategist tasks: "organized digital marketing strategy for all organizational programs. "
The three companies that hire the most digital media strategists are:
- The Salem News25 digital media strategists jobs
- Social Driver8 digital media strategists jobs
- Nexstar Media Group5 digital media strategists jobs
Choose from 10+ customizable digital media strategist resume templates
Build a professional digital media strategist resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your digital media strategist resume.
Compare different digital media strategists
Digital media strategist vs. Communications internship
When it comes to a communications internship, the tasks will vary depending on the organization or industry involved. However, one of the primary responsibilities is to observe proper etiquette in dealing with people and other situations. There will also be the need to accomplish administrative tasks such as producing paperwork and other documentation forms, maintaining records in a database, designing presentations, and coordinating with other team members. Furthermore, it is also important to develop various ideas that will help in multiple projects involving public relations.
These skill sets are where the common ground ends though. The responsibilities of a digital media strategist are more likely to require skills like "digital marketing," "client facing," "search engine marketing," and "campaign performance." On the other hand, a job as a communications internship requires skills like "patients," "customer service," "web content," and "event planning." As you can see, what employees do in each career varies considerably.
Communications interns earn the highest salaries when working in the professional industry, with an average yearly salary of $38,090. On the other hand, digital media strategists are paid more in the media industry with an average salary of $71,201.The education levels that communications interns earn slightly differ from digital media strategists. In particular, communications interns are 0.1% more likely to graduate with a Master's Degree than a digital media strategist. Additionally, they're 0.0% more likely to earn a Doctoral Degree.Digital media strategist vs. Public relations internship
A public relations intern is responsible for assisting the public relations department in creating content to engage customers and prospective clients in availing of the goods and services of the company. Public relations interns participate in meetings to suggest strategies and observe areas of improvement. They also perform administrative duties as needed, post social media updates, review press releases, and research market trends. A public relations intern must be detail-oriented and communicative to assist customers with their concerns and inquiries.
Each career also uses different skills, according to real digital media strategist resumes. While digital media strategist responsibilities can utilize skills like "digital marketing," "client facing," "search engine marketing," and "campaign performance," public relations interns use skills like "press clippings," "event planning," "writing press releases," and "press kits."
Public relations interns earn a lower average salary than digital media strategists. But public relations interns earn the highest pay in the non profits industry, with an average salary of $32,969. Additionally, digital media strategists earn the highest salaries in the media with average pay of $71,201 annually.In general, public relations interns achieve similar levels of education than digital media strategists. They're 1.9% less likely to obtain a Master's Degree while being 0.0% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital media strategists in the next 3-5 years?
Paula Ketter
Senior Manager, Association for Talent Development
E-learning's use in organizations is on the rise. It currently makes up between 21 and 40 percent of the median organization's learning portfolio, compared to between 1 and 20 percent five years ago, according to Association for Talent Development research. The COVID-19 pandemic is driving organizations to rethink how they provide learning to their employees.
And with that rise in e-learning comes the increase in use of podcasts, video, simulations, games, and virtual platforms.
Digital media strategist vs. Communications specialist
A communications specialist takes charge of addressing the public by coming up with various strategic campaigns, newsletters, public correspondence, press releases, and advertisements. Their primary role focuses on promoting, shaping, and enhancing a brand's image through public relations. Furthermore, a communications specialist is responsible for handling any complaints or issues, devising and conducting damage control to resolve bad publicity should there be any. It is also essential for a communications specialist to adhere to the company's policies and regulations at all times.
The required skills of the two careers differ considerably. For example, digital media strategists are more likely to have skills like "digital marketing," "client facing," "search engine marketing," and "campaign performance." But a communications specialist is more likely to have skills like "customer service," "patients," "web content," and "project management."
Communications specialists earn the highest salary when working in the technology industry, where they receive an average salary of $59,589. Comparatively, digital media strategists have the highest earning potential in the media industry, with an average salary of $71,201.communications specialists typically earn similar educational levels compared to digital media strategists. Specifically, they're 3.3% more likely to graduate with a Master's Degree, and 0.0% more likely to earn a Doctoral Degree.Digital media strategist vs. Online marketing manager
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Types of digital media strategist
Updated January 8, 2025
