How To Become A Digital Producer: What It Is and Career Path

What is a digital producer and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Johnathan Paul

Digital production is the process by which creative ideas and assets are translated into an array of digital media such as websites, banner ads, rich media applications, and other platforms. The digital producer supervises the design and development of a variety of digital campaigns, including web advertisements, videos, and other media.

Their duties include creating designs for new projects, preparing reports, and estimating costs. Key requirements for holding such a position include delivering the client's desired product and making adjustments based on client feedback.

Further, a digital producer must be able to prioritize tasks and manage the day to day operations to ensure that deadlines are met. They are also responsible for assessing risks and proactively addressing potential issues through problem-solving.

A bachelor's degree in communication, journalism, media production, or related field is a requirement and work experience within film, TV, or radio production.

The position comes attached with massive monetary compensation. The average base salary for a digital producer is $63,279 annually. The career is projected to experience growth in the future.

What general advice would you give to a digital producer?

Johnathan Paul

Adjunct Professor, University of North Texas

My number one piece of advice for soon-to-be or recent graduates is never to stop learning. I always strive to tell my students to be as diverse as possible. Don't just know one thing; in today's market, you need to know how to do several things. Diversify your tool palette. This will help you in the long run and may lead you to a career path you didn't realize existed.

ScoreDigital ProducerUS Average

Salary

6.5

Avg. Salary $82,842

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.39%

Black or African American 7.94%

Hispanic or Latino 14.58%

Unknown 5.59%

White 65.33%

Gender

female 49.03%

male 50.97%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a digital producer

Explore digital producer education requirements

Most common digital producer degrees

Bachelor's

80.5 %

Master's

10.9 %

Associate

5.0 %

Start to develop specific digital producer skills

Skills	Percentages
Digital Content	6.80%
Digital Marketing	6.74%
Digital Platforms	5.71%
SEO	5.13%
Facebook	4.66%

Complete relevant digital producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New digital producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital producer based on U.S. Bureau of Labor Statistics data and data from real digital producer resumes.

Research digital producer duties and responsibilities

Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.

Prepare your digital producer resume

When your background is strong enough, you can start writing your digital producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital producer resume templates

Build a professional digital producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital producer resume.