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Become A Digital Producer

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Working As A Digital Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $67,591

    Average Salary

What Does A Digital Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Digital Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Digital Producer jobs

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Average Length of Employment
Senior Producer 3.7 years
Executive Producer 3.4 years
Media Producer 2.8 years
Lead Producer 2.6 years
Producer 2.6 years
Online Producer 2.4 years
Digital Director 2.4 years
Content Producer 2.1 years
Digital Producer 2.0 years
Top Employers Before
Producer 9.5%
Internship 6.9%
Reporter 3.7%
Top Employers After
Producer 11.3%
Writer 3.6%
Editor 2.8%

Digital Producer Demographics

Gender

Male

50.6%

Female

48.5%

Unknown

0.9%
Ethnicity

White

76.7%

Hispanic or Latino

11.2%

Asian

8.7%

Unknown

2.6%

Black or African American

0.8%
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Languages Spoken

Spanish

48.4%

French

8.1%

Portuguese

6.5%

Chinese

6.5%

Hindi

6.5%

Urdu

4.8%

Arabic

4.8%

Italian

4.8%

Mandarin

3.2%

German

1.6%

Dutch

1.6%

Carrier

1.6%

Korean

1.6%
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Digital Producer Education

Schools

New York University

14.9%

University of Missouri - Columbia

7.9%

Columbia College Chicago

6.1%

Syracuse University

5.3%

Savannah College of Art and Design

5.3%

Arizona State University

5.3%

University of Texas at Austin

5.3%

Emerson College

4.4%

Temple University

4.4%

Boston University

4.4%

Wayne State University

4.4%

Michigan State University

4.4%

University of California - Berkeley

3.5%

Ithaca College

3.5%

University of Central Florida

3.5%

University of Colorado at Boulder

3.5%

Pennsylvania State University

3.5%

Fordham University

3.5%

University of Southern California

3.5%

George Washington University

3.5%
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Majors

Communication

18.4%

Journalism

14.6%

Photography

9.5%

Marketing

7.8%

English

5.4%

Public Relations

4.9%

Graphic Design

4.9%

Business

4.3%

Fine Arts

4.1%

Digital Media

4.1%

Computer Science

3.2%

Political Science

3.0%

Advertising

2.4%

Entertainment Business

2.2%

Psychology

2.2%

Agricultural Public Services

1.9%

Management

1.9%

Business Communications

1.9%

Audiovisual Communications Technologies

1.9%

Liberal Arts

1.6%
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Degrees

Bachelors

63.0%

Masters

17.2%

Other

12.6%

Certificate

3.4%

Associate

2.4%

Doctorate

0.8%

Diploma

0.6%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Digital Producer Salaries

Job Title Company Location Start Date Salary
Digital Producer The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Sep 28, 2010 $180,000 -
$195,000
Executive Digital Producer TBWA Worldwide Inc. Los Angeles, CA Nov 23, 2015 $160,000
Digital Intermediate Producer Deluxe Media Creative Services Inc. New York, NY Apr 15, 2015 $145,000
Executive Digital Producer TBWA Worldwide Inc. Los Angeles, CA Aug 29, 2016 $136,000 -
$146,000
Senior Digital Producer Arnold Worldwide Boston, MA Jul 08, 2015 $110,370
Senior Digital Producer Arnold Worldwide Boston, MA Apr 29, 2015 $110,370
Senior Digital Producer Arnold Worldwide Boston, MA Oct 20, 2013 $110,370
Senior Digital Producer Splash (New York) Inc. New York, NY Sep 25, 2014 $105,000
Senior Online Digital Producer The Estee Lauder Companies Inc. New York, NY Oct 01, 2012 $101,250
Senior Digital Producer Dentsu McGarry Bowen, LLC New York, NY Nov 10, 2013 $100,000
Senior Digital Producer Dentsu McGarry Bowen, LLC New York, NY Dec 19, 2013 $100,000
SR. Digital Producer Victoria's Secret Direct Brand Management, LLC New York, NY Nov 05, 2015 $100,000 -
$125,000
Digital Producer 360I, LLC New York, NY Nov 05, 2012 $100,000 -
$115,000
Senior Digital Producer ENSO Collaborative, LLC Santa Monica, CA Oct 26, 2012 $100,000
Digital Producer Urbandaddy Inc. New York, NY May 01, 2011 $95,000
Digital Producer Iris USA Inc. New York, NY Jul 01, 2015 $95,000
Digital Producer Dentsu McGarry Bowen LLC New York, NY Dec 19, 2011 $90,000
Digital Producer Digitaria Interactive, Inc. New York, NY Feb 13, 2013 $90,000
Senior Digital Producer Iris USA Inc. New York, NY Jan 02, 2015 $89,700
IT Digital Producer Kimberly-Clark Global Sales, LLC Neenah, WI Dec 19, 2016 $87,589 -
$127,200
Digital Producer Iris USA Inc. New York, NY Jul 01, 2013 $78,000
Digital Producer Iris USA Inc. New York, NY Jan 02, 2013 $78,000
Digital/Experiential Producer Technicolor Creative Services USA, Inc. New York, NY Oct 25, 2013 $76,170 -
$107,500
Digital Producer Click 3X LLC New York, NY Jan 05, 2016 $75,000
Digital Producer Infusiondev LLC New York, NY Oct 01, 2013 $75,000
Digital Producer Infusiondev LLC New York, NY Jun 04, 2013 $75,000
Digital Producer Portable Us Inc. New York, NY Nov 04, 2013 $70,000
Digital Producer Dentsu McGarry Bowen LLC New York, NY Mar 04, 2013 $70,000

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Top Skills for A Digital Producer

WebDevelopmentVideoContentFacebookProjectScopeContentManagementSystemTwitterMultipleDigitalProjectsDigitalProductionQASEOProjectManagementProjectPlansUserExperienceHtml/CssYoutubeDigitalContentInstagramVideoProductionWebContentJira

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Top Digital Producer Skills

  1. Web Development
  2. Video Content
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Lead digital creative ideation/brainstorms, for social media, web development, and digital video production.
  • Produce digital marketing assets as digital ads, promotional banners and graphics, as well as original photo and video content.
  • Worked closely with social media team to enhance the look and feel of Facebook native videos and live stream.
  • Work with internal teams to help define project scope, resource requirements, & cost estimates for projects.
  • Created unique media assets and collections within the company's Content Management System for display on the HBO Go Service.

Top Digital Producer Employers

Digital Producer Videos

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Careers at the National Theatre: Senior Digital Producer

Jordan Chariton | Digital Producer

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