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Become A Digital Producer

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Working As A Digital Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $67,591

    Average Salary

What Does A Digital Producer Do At Pearson

* Work with leadership to develop content management strategies.
* Work with leadership to identify content transformations needed to deliver to multiple outputs.
* Write scripts to programmatically transform content.
* Work with product development leadership to document new content development workflows that will maximize efficiency and content reuse.
* Ensure that BU content is developed in a way that can be easily deployed in multiple formats by working with internal digital product groups.
* Develop processes that facilitate tagging and mapping of metadata to new and existing content objects and programs.
* Investigate tools and applications that could provide ongoing improvement in workflow and content authoring.
* Work with business unit editorial and design to develop program content within digital program platform and print components.
* Work with Instructional Designers, Research and Usability Testing teams to ensure products are validated as part of formative evaluation.
* Ensure products meet high QA standards.
* Follow current trends and research on innovations and educational technology.
* Evaluate current publishing processes and make recommendations for improvement, especially with regard to implementation of digital workflows.
* Research/recommend fixes for publishing software features and develop procedural and training documentation for others in the department.
* Standardize publishing procedures for the department.
* Qualifications

What Does A Digital Producer Do At Robert Half

* Tag content to send it to the appropriate distribution channels
* Rewrite page titles and headlines for search engine optimization
* Track down and choose visuals to drive audience engagement
* Collaborate with local team, topic editors and Audience content editors to plan optimization strategies for advance coverage of key events for the local audience
* Proactively monitors social media and distribution trends to ensure content optimization methods are effective and changing with the needs of the platforms
* Perform social media duties as needed as backup for social media producer
* Write and publish push alerts from the AJC app
* Identifies related content and adds hyperlinks and embedded content throughout stories
* Optimizes as many as 50 pieces of content per day
* At TCG, we're committed to you from the moment you sign up.
* We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future.
* We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do.
* Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you.
* And we don't stop there.
* We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more.
* Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books – and of course, everything is free and available when you need it.
* Apply for this job now or contact our branch office at 1
* to learn more about this position.
* All applicants applying for U
* S. job openings must be authorized to work in the United States.
* All applicants applying for Canadian job openings must be authorized to work in Canada.
* The Creative Group.
* A Robert Half Company.
* An Equal Opportunity Employer M/F/Disability/Veterans.
* By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
* Req ID:
* Functional Role:
* Copywriter
* Sr.
* Country:
* State:
* GA
* City:
* Dunwoody
* Postal Code:
* Compensation:* $31.86 to $31
* per hour

What Does A Digital Producer Do At Gap Inc.

* Drives communication of tasks and milestones related to AB testing and platform enhancements to cross-functional owners within the brand.
* Responds quickly to change in scope or schedule, providing guidance to functional areas on both technical impacts and timelines.
* Demonstrates perspective & ability to foresee issues.
* Build relationships with the central teams (CST, PDM, GapTech, UX) to advocate & drive for new functionality/tests to be performed on Athleta.com.
* Supports Senior Producer in reporting monthly test summaries, results and analysis.
* Assesses resources and capacity when making decisions on feasibility, support, risk etc.
* Ensures project is launched on time and meets initial requirements.
* Keeps management and cross-functional partners notified of progress and/or deviation from project schedule.
* Coordinate project activities from various business partners including Product Management, Marketing, Creative, Merchandising, Store Ops, Inventory Management, Web Developers, IT, and 3rd party vendors.
* Understand business goals and requirements for all website projects.
* Create detailed implementation schedules for each project and validate/communicate out with needed project resources.
* Drive review and final sign-off by assisting in leading key meetings owned by Production, recording feedback and action items and communicating recap to owners for follow-up and completion.
* Product Support and Quality Assurance:
* Ensures that all projects delivered or launched have been QA’d according to specs and meets expectations.
* Works with the Senior Producer to support cross-functional teams within Athleta.com when website and tool issues occur.
* When needed, works with SLM and other GapTech partners to facilitate resolution and communicate updates to brand teams.
* Serves as brand Project Manager to deploy website and tool enhancements and/or bug fixes.
* Works with Product Management to define business requirements as well as develop and execute effective training.
* Where needed, must be able to develop or evolve current processes to efficiently rollout features to users.
* Acts as consultant for projects driven by but not limited to: Marketing, Merchandising or Creative.
* Bridges the gap between the business-facing functions, and the technical functions (web development, product management, IT, and vendors) for special project roll out.
* Works closely with team in tracking and troubleshooting defects found; clearly communicates issues and the potential root cause; escalates issues and recommendations with an appropriate level of urgency.
* Performs the final assessment and approval of site content prior to publishing.
* Managing & Operating Practices:
* Continually assesses cross-functional business processes for effectiveness and improvement.
* Works with management to drive change across partnering teams when necessary.
* Facilitates and leads the development and execution of special projects, processes, and training.
* Leadership & Employees:
* Leads initiatives to ensure all projects are completed on time, and accurately.
* Serves as back-up to Senior Producer when needed for staffing or leading cross-functional meetings

What Does A Digital Producer Do At Viacom Inc.

Responsible for shooting content for various digital and social platforms

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How To Become A Digital Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.


Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.


As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Digital Producer jobs

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Digital Producer Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Portuguese

  • Chinese

  • Hindi

  • Urdu

  • Arabic

  • Italian

  • Mandarin

  • German

  • Dutch

  • Carrier

  • Korean

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Digital Producer Education

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Real Digital Producer Salaries

Job Title Company Location Start Date Salary
Digital Producer The Ogilvy Group Inc.-Ogilvy & Mather New York, NY Sep 28, 2010 $180,000 -
Executive Digital Producer TBWA Worldwide Inc. Los Angeles, CA Nov 23, 2015 $160,000
Digital Intermediate Producer Deluxe Media Creative Services Inc. New York, NY Apr 15, 2015 $145,000
Executive Digital Producer TBWA Worldwide Inc. Los Angeles, CA Aug 29, 2016 $136,000 -
Senior Digital Producer Arnold Worldwide Boston, MA Jul 08, 2015 $110,370
Senior Digital Producer Arnold Worldwide Boston, MA Apr 29, 2015 $110,370
Senior Digital Producer Arnold Worldwide Boston, MA Oct 20, 2013 $110,370
Senior Digital Producer Splash (New York) Inc. New York, NY Sep 25, 2014 $105,000
Senior Online Digital Producer The Estee Lauder Companies Inc. New York, NY Oct 01, 2012 $101,250
Senior Digital Producer Dentsu McGarry Bowen, LLC New York, NY Nov 10, 2013 $100,000
Senior Digital Producer Dentsu McGarry Bowen, LLC New York, NY Dec 19, 2013 $100,000
SR. Digital Producer Victoria's Secret Direct Brand Management, LLC New York, NY Nov 05, 2015 $100,000 -
Senior Digital Producer ENSO Collaborative, LLC Santa Monica, CA Oct 26, 2012 $100,000
Senior Online Digital Producer The Estee Lauder Companies Inc. New York, NY Feb 22, 2011 $100,000
Digital Producer Urbandaddy Inc. New York, NY May 01, 2011 $95,000
Digital Producer Iris USA Inc. New York, NY Jul 01, 2015 $95,000
Digital Producer Dentsu McGarry Bowen LLC New York, NY Dec 19, 2011 $90,000
Digital Producer Digitaria Interactive, Inc. New York, NY Feb 13, 2013 $90,000
Senior Digital Producer Iris USA Inc. New York, NY Jan 02, 2015 $89,700
IT Digital Producer Kimberly-Clark Global Sales, LLC Neenah, WI Dec 19, 2016 $87,589 -
Digital Producer Iris USA Inc. New York, NY Jul 01, 2013 $78,000
Digital Producer Iris USA Inc. New York, NY Jan 02, 2013 $78,000
Digital/Experiential Producer Technicolor Creative Services USA, Inc. New York, NY Oct 25, 2013 $76,170 -
Digital Producer Infusiondev LLC New York, NY Jun 04, 2013 $75,000
Digital Producer Infusiondev LLC New York, NY Oct 01, 2013 $75,000
Digital Producer Click 3X LLC New York, NY Jan 05, 2016 $75,000
Digital Producer Dentsu McGarry Bowen LLC New York, NY Mar 04, 2013 $70,000
Digital Producer Portable Us Inc. New York, NY Nov 04, 2013 $70,000

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Top Skills for A Digital Producer


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Top Digital Producer Skills

  1. Web Development
  2. Video Content
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Lead digital creative ideation/brainstorms, for social media, web development, and digital video production.
  • Produce digital marketing assets as digital ads, promotional banners and graphics, as well as original photo and video content.
  • Worked closely with social media team to enhance the look and feel of Facebook native videos and live stream.
  • Work with internal teams to help define project scope, resource requirements, & cost estimates for projects.
  • Created unique media assets and collections within the company's Content Management System for display on the HBO Go Service.

Top Digital Producer Employers

Digital Producer Videos

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Careers at the National Theatre: Senior Digital Producer

Jordan Chariton | Digital Producer