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The differences between digital producers and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital producer, becoming a digital marketing consultant takes usually requires 4-6 years. Additionally, a digital producer has an average salary of $82,842, which is higher than the $71,064 average annual salary of a digital marketing consultant.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.
| Digital Producer | Digital Marketing Consultant | |
| Yearly salary | $82,842 | $71,064 |
| Hourly rate | $39.83 | $34.17 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,881 | 99,520 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 40 | 37 |
| Years of experience | 12 | 6 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.
Digital producers and digital marketing consultants have different pay scales, as shown below.
| Digital Producer | Digital Marketing Consultant | |
| Average salary | $82,842 | $71,064 |
| Salary range | Between $55,000 And $123,000 | Between $49,000 And $101,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | TBWA Worldwide | Booz Allen Hamilton |
| Best paying industry | Professional | Manufacturing |
There are a few differences between a digital producer and a digital marketing consultant in terms of educational background:
| Digital Producer | Digital Marketing Consultant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Marketing |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital producers' and digital marketing consultants' demographics:
| Digital Producer | Digital Marketing Consultant | |
| Average age | 40 | 37 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 58.0% Female, 42.0% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 14% | 10% |