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The differences between digital producers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a digital producer, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital producer has an average salary of $82,842, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Digital Producer | Digital Marketing Specialist | |
| Yearly salary | $82,842 | $60,359 |
| Hourly rate | $39.83 | $29.02 |
| Growth rate | 8% | 19% |
| Number of jobs | 24,881 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Average age | 40 | 37 |
| Years of experience | 12 | 6 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Digital producers and digital marketing specialists have different pay scales, as shown below.
| Digital Producer | Digital Marketing Specialist | |
| Average salary | $82,842 | $60,359 |
| Salary range | Between $55,000 And $123,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | TBWA Worldwide | Meta |
| Best paying industry | Professional | Finance |
There are a few differences between a digital producer and a digital marketing specialist in terms of educational background:
| Digital Producer | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | Harvard University | University of Georgia |
Here are the differences between digital producers' and digital marketing specialists' demographics:
| Digital Producer | Digital Marketing Specialist | |
| Average age | 40 | 37 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 14% | 10% |