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The differences between digital producers and freelance producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a freelance producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $62,218 average annual salary of a freelance producer.
The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a freelance producer are music videos, news stories, and video content.
| Digital Producer | Freelance Producer | |
| Yearly salary | $82,842 | $62,218 |
| Hourly rate | $39.83 | $29.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 24,881 | 9,703 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.
The responsibilities of a freelance producer are so broad that they can be tricky to define. Broadly, a freelance producer is responsible for finding, launching, and completing a project. They primarily handle logistics pertaining to the creation of various pieces of content. This content may include television shows, advertisements, or audio/video presentations. They also manage finances, keep the production within the allocated budget, and hire all key staff, crew members, and post-production teams. They may also have to scout for shoot locations.
Digital producers and freelance producers have different pay scales, as shown below.
| Digital Producer | Freelance Producer | |
| Average salary | $82,842 | $62,218 |
| Salary range | Between $55,000 And $123,000 | Between $33,000 And $113,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | TBWA Worldwide | - |
| Best paying industry | Professional | - |
There are a few differences between a digital producer and a freelance producer in terms of educational background:
| Digital Producer | Freelance Producer | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 80% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Harvard University |
Here are the differences between digital producers' and freelance producers' demographics:
| Digital Producer | Freelance Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 58.7% Female, 41.3% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2% | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |