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Digital producer vs news producer

The differences between digital producers and news producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a digital producer and a news producer. Additionally, a digital producer has an average salary of $82,842, which is higher than the $54,608 average annual salary of a news producer.

The top three skills for a digital producer include digital content, digital marketing and digital platforms. The most important skills for a news producer are assignment desk, control room, and story development.

Digital producer vs news producer overview

Digital ProducerNews Producer
Yearly salary$82,842$54,608
Hourly rate$39.83$26.25
Growth rate8%8%
Number of jobs24,88111,336
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 90%
Average age4040
Years of experience1212

What does a digital producer do?

A digital producer is responsible for monitoring the development of digital content campaigns from initial planning to distribution and publishing. Digital producers supervise the creation of designs, ensuring that the plans stay within the clients' specifications and budget requirements. They also analyze the scope and limitations of the contents, maintaining its focus on the target audience. A digital producer reviews the current digital trends to identify strategic techniques, promoting client's brands, and attract potential clients to generate more revenues and increase profitability.

What does a news producer do?

A News Producer supervises the editorial content of the news to ensure that news stories are produced and presented to the public in a quality manner. They collaborate with the news director to select and prioritize content to make the broadcast more attractive.

Digital producer vs news producer salary

Digital producers and news producers have different pay scales, as shown below.

Digital ProducerNews Producer
Average salary$82,842$54,608
Salary rangeBetween $55,000 And $123,000Between $39,000 And $75,000
Highest paying CitySan Francisco, CANew York, NY
Highest paying stateCaliforniaNew York
Best paying companyTBWA WorldwideThe New York Times Company
Best paying industryProfessionalProfessional

Differences between digital producer and news producer education

There are a few differences between a digital producer and a news producer in terms of educational background:

Digital ProducerNews Producer
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 90%
Most common majorCommunicationJournalism
Most common collegeHarvard UniversityMassachusetts Institute of Technology

Digital producer vs news producer demographics

Here are the differences between digital producers' and news producers' demographics:

Digital ProducerNews Producer
Average age4040
Gender ratioMale, 51.0% Female, 49.0%Male, 42.9% Female, 57.1%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.6% Asian, 6.4% White, 65.3% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between digital producer and news producer duties and responsibilities

Digital producer example responsibilities.

  • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
  • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
  • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
  • Conduct daily scrum meetings to ensure effectiveness of the sprints
  • Show more

News producer example responsibilities.

  • Manage day-to-day completion activities including project planning and QA testing.
  • Produce daily local traffic reports for distribution to local radio and TV stations.
  • Produce TV documentaries that feature issues relate to sociology, psychology, and advertising.
  • Post news articles and web polls to WRGB s website, and update Facebook page.
  • Produce live and record newscasts on ABC and NBC, cut and edit video for newscasts.
  • Post stories and shows to WBAA website and promote through on-air announcements, Facebook posts, and tweets.
  • Show more

Digital producer vs news producer skills

Common digital producer skills
  • Digital Content, 7%
  • Digital Marketing, 7%
  • Digital Platforms, 6%
  • SEO, 5%
  • Facebook, 5%
  • HTML, 4%
Common news producer skills
  • Assignment Desk, 10%
  • Control Room, 9%
  • Story Development, 8%
  • Social Media Sites, 8%
  • Local News, 6%
  • ABC, 6%

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