How to hire a digital producer

How to hire a digital producer, step by step

Here's a step-by-step digital producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a digital producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new digital producer
• Step 8: Go through the hiring process checklist

What does a digital producer do?

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1. Identify your hiring needs

   Before you start hiring a digital producer, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A digital producer's background is also an important factor in determining whether they'll be a good fit for the position. For example, digital producers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents digital producer salaries for various positions.

   Type of Digital Producer	Description	Hourly rate
   Digital Producer	Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.	$26-59
   Freelance Video Editor	A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more	$15-43
   Freelance Videographer/Editor	A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables... Show more	$16-32

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Content
   • Digital Marketing
   • Digital Platforms
   • SEO
   • Facebook
   • HTML
   • Instagram
   • Project Management
   • Video Content
   • Twitter
   • Social Platforms
   • CSS
   • Web Development
   • WordPress

   Check all skills

   Responsibilities:

   • Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
   • Manage relaunch and bug fixing on both games, coordination between development, design, technical, QA and client.
   • Manage teams of copywriters, designers, web developers, and SEO analysts to complete projects and enhancements to the site.
   • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
   • Conceptualize and develop effective design and branding strategies for clients through flash animation, web design, and print.
   • Conduct daily scrum meetings to ensure effectiveness of the sprints

   More digital producer duties

3. Make a budget

   Including a salary range in your digital producer job description is a great way to entice the best and brightest candidates. A digital producer salary can vary based on several factors:

   • Location. For example, digital producers' average salary in indiana is 55% less than in california.
   • Seniority. Entry-level digital producers earn 55% less than senior-level digital producers.
   • Certifications. A digital producer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a digital producer's salary.

   Average digital producer salary

   $82,842yearly

   $39.83 hourly rate

   ---

   Entry-level digital producer salary

   $55,000 yearly salary

   Updated January 23, 2026

   Average digital producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$119,807	$58
   2	Connecticut	$99,863	$48
   3	New York	$99,791	$48
   4	Georgia	$95,044	$46
   5	Massachusetts	$78,687	$38
   6	District of Columbia	$78,132	$38
   7	North Carolina	$71,220	$34
   8	Maryland	$70,324	$34
   9	New Jersey	$69,674	$34
   10	West Virginia	$69,544	$33
   11	Arizona	$68,897	$33
   12	Florida	$67,457	$32
   13	Texas	$67,186	$32
   14	Virginia	$65,961	$32
   15	Pennsylvania	$65,948	$32
   16	Utah	$64,000	$31
   17	Illinois	$63,855	$31
   18	Louisiana	$60,686	$29
   19	Wisconsin	$58,622	$28
   20	Maine	$57,733	$28

   Average digital producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	TBWA Worldwide	$115,165	$55.37
   2	Gap Inc.	$114,127	$54.87
   3	Arnold Worldwide	$113,684	$54.66
   4	Wpp Us Holdings Inc	$112,911	$54.28	32
   5	mcgarrybowen	$109,912	$52.84
   6	Ogilvy	$109,215	$52.51
   7	Rockstar Games	$108,808	$52.31	1
   8	RPA	$108,110	$51.98
   9	The Wonderful Company	$108,045	$51.94
   10	Nuveen Investments	$107,796	$51.83
   11	Ketchum	$105,719	$50.83	15
   12	AKQA	$102,779	$49.41
   13	Velir	$99,057	$47.62
   14	American Broadcasting Company	$98,246	$47.23
   15	WMSN FOX 47 News, Madison	$95,801	$46.06	95
   16	Volt Information Sciences	$95,453	$45.89
   17	The Boston Globe	$94,477	$45.42	6
   18	Kimberly-Clark	$93,534	$44.97	1
   19	Altice USA	$92,643	$44.54
   20	Chicago Public Media	$90,432	$43.48	1

4. Writing a digital producer job description

   A digital producer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a digital producer job description:

   Digital producer job description example

   KTVL is looking for a Multimedia Journalist/Digital Producer! Your responsibilities as an MMJ will include reporting, shooting and editing news stories, enterprising story ideas, developing contacts, as well as other responsibilities as assigned. You will be expected to produce daily content on a variety of platforms including the internet, social networking sites and mobile phones, in addition to television. Your responsibilities as a Digital Producer will include the day-to-day production of our digital content. You will also work closely with the other Digital Content Producer on the website and social media pages. As the Digital Content Producer, you will work with management and staff to develop content for our web site, Facebook, Twitter, and Instagram pages. The ideal candidate will have solid news judgment, be a compelling and accurate writer, and be able to multitask and manage their time in order to keep our digital platforms updated.
   Skills and Experience:
   Sharp news judgment The ability to tell an engaging story Excellent technical skills The ability to work well independently Must have and maintain a valid license and a good driving record Compelling and accurate writing Ability to multitask and manage their time in order to deliver content to multiple platforms Strong leadership and communication skills Flexibility and on-the-spot problem solving abilities are a must Updating and maintaining KTVL.com page Keeping Facebook, Twitter, Instagram and other social platforms updated throughout the day Editing and posting relevant materials from reporters and producers onto the website Listening and responding to scanner traffic
   Requirements and Qualifications:
   A minimum of 1 year reporting experience is required Must have at least some previous news digital news content production experience at a commercial TV station, although the right entry-level candidate may be considered Bachelor's degree in journalism or related field preferred General knowledge and interest in local, national, and world news Experience with live shots is a plus Experience with Live-U is a plus Experience with AVID is a plus
   While applying online, please include a link to your online demo reel
   
   Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug-Free Workplace!
   
   About Us
   
   Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!
   
   About the Team
   
   The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

   Copy this example

   

5. Post your job

   To find digital producers for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any digital producers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level digital producers with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   Post your job online:

   • Post your digital producer job on Zippia to find and recruit digital producer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit digital producers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new digital producer

   Once you've found the digital producer candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new digital producer. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a digital producer?