How much do starting social media managers make?

Starting social media managers starting make $33,000 a year. An entry-level social media manager makes very little money, as the industry relies heavily on word of mouth and proven prior experience. A beginning social media manager can earn anywhere between $15-$50 an hour, which is entirely dependent on the company and the size of the project.

How much does a digital product manager make?

A digital product manager makes $130,445 a year, on average. That equates to $62.71 an hour. Digital product managers oversee and manage the development of a digital product from inception to release and beyond.

What are the main responsibilities of a product manager?

The main responsibilities of a product manager are to develop and oversee the product roadmap and conduct market and product analytics. The main responsibility of a product manager is to oversee the development of a product from inception to release and beyond.

What is a digital product manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Dr Rick Baldwin,

Sachin Tuli

A digital product manager is responsible for overseeing the development and implementation of digital products, such as software applications or websites. They work closely with cross-functional teams, including designers, engineers, and marketers, to ensure that products are aligned with business objectives and meet customer needs. Digital product managers conduct market research, analyze user feedback, and define product roadmaps. They also prioritize features, create user stories and manage project timelines and budgets.

What general advice would you give to a digital product manager?

Dr Rick Baldwin

Associate Professor of Practice, Prairie View A&M University

To begin their career, I suggest that the graduate pursue their career as an entrepreneur. Based on the career interest, actually develop a business plan to launch this career as a business. I would use this as a platform in beginning the career as entrepreneur, consultant, or as an employee of a marketing organization.

ScoreDigital Product ManagerUS Average

Salary

7.6

Avg. Salary $98,127

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 38.77%

male 61.23%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

What are the pros and cons of being a digital product manager?

Pros

Opportunity to work on innovative and exciting projects
High demand for digital product managers in the job market
Potential for high salary and career growth
Ability to work with cross-functional teams and stakeholders
Opportunity to lead and manage a team

Cons

High levels of responsibility and pressure to deliver results
Need to keep up with rapidly evolving technology and industry trends
Long hours and potential for work-life balance issues
Potential for conflicts with team members or stakeholders
Need to manage multiple projects simultaneously.

Key steps to become a digital product manager

Explore digital product manager education requirements

Most common digital product manager degrees

Bachelor's

74.6 %

Master's

18.4 %

Associate

4.9 %

Start to develop specific digital product manager skills

Skills	Percentages
Product Management	8.01%
Digital Marketing	5.40%
User Experience	4.93%
Digital Transformation	4.09%
User Stories	4.03%

Complete relevant digital product manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New digital product managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital product manager based on U.S. Bureau of Labor Statistics data and data from real digital product manager resumes.

Research digital product manager duties and responsibilities

Collect, manage and CSS, basic report data.
Supervise and independently manage video content for high traffic YouTube and SEO rankings.
Lead the Spanish site to triple digit growth in bottom line profit YOY.
Manage ROI, vision, and backlog prioritization as product owner in agile/scrum environment.

Prepare your digital product manager resume

When your background is strong enough, you can start writing your digital product manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital product manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital product manager resume templates

Build a professional digital product manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital product manager resume.

Apply for digital product manager jobs

Now it's time to start searching for a digital product manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do digital product managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Digital product manager reviews

A zippia user wrote a review on Aug 2023

Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

A zippia user wrote a review on Jun 2020

Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project

A zippia user wrote a review on Aug 2019

Pros

Making strategic decisions in product development is pretty exciting for me

Cons

Agendas

What is a digital product manager and how to become one

What general advice would you give to a digital product manager?

What are the pros and cons of being a digital product manager?

Digital product manager career paths

Key steps to become a digital product manager

Explore digital product manager education requirements

Most common digital product manager degrees

Start to develop specific digital product manager skills

Complete relevant digital product manager training and internships

Research digital product manager duties and responsibilities

Prepare your digital product manager resume

Choose from 10+ customizable digital product manager resume templates

Apply for digital product manager jobs

How did you land your first digital product manager job

Average digital product manager salary

How do digital product managers rate their job?

Digital product manager reviews

Digital product manager FAQs

How much do starting social media managers make?

How much does a digital product manager make?

What are the main responsibilities of a product manager?

Search for digital product manager jobs