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Become A Digital Product Manager

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Working As A Digital Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Digital Product Manager Do At S&P Global

* Participate in Agile scrum team(s) to innovate and deliver robust capabilities and web products.
* Create comprehensive web architectural designs in partnership with Technology teams to solve for current business needs, while ensuring scalability and alignment with the strategic vision.
* Serve as an Agile Product Owner to translate complex business needs into deliverable features - user stories on behalf of stakeholders and identify ways to deliver Minimum Viable Product in alignment with web product roadmap - epics
* Coordinate among multiple Scrum teams and Product Owners working on a common product backlog.
* Plan and execute extensive User Acceptance Testing, as well as Post Implementation Validations, to ensure successful releases of projects.
* Gather business requirements for iterative or foundational website changes and execute those changes, be it in the existing CMS, or through an Agile release.
* Work closely with all divisional stakeholders (Tech and Business) to inform, gather, prioritize and
* What We re Looking For

What Does A Digital Product Manager Do At CVS Health

* Define the digital product development and deliver requirements for the evolution of a best in class Specialty Pharmacy, supportive of EHR/EMR systems, web, and messaging capabilities.
* of your time.
* Work closely with the key stakeholder teams that represent EHR/EMR workflows, operational workflows, analytic's, interfacing systems to establish cohesive strategies and execution plans.
* of your time.
* Facilitate dialogue with broad group of cross-digital, cross-functional, and cross-enterprise teams with a demonstrated ability to lead using excellent communication skills and ability to influence decisions.
* of your time.
* Collaborate with technical, testing and business stakeholders to ensure timely and accurate product implementations so that we are achieving maximum value out of road-map initiatives.
* of your time

What Does A Digital Product Manager Do At Lowe's

* Define assigned digital product strategy and roadmap by working with cross-functional (business and IT) teams to determine alignment with corporate strategy, functional plans, revenue objectives, and user needs.
* Serve as an internal advocate for customers while balancing practical business goals and constraints.
* Define strategy for the assigned product (for example, browsers, consumer applications, or enterprise applications)
* Serve as an internal resource on digital experience, product management, emerging technology, and digital in the ecosystem of omni-channel retailing.
* Responsible for providing creative and experience leadership/approval for the assigned product (browsers, consumer applications, or enterprise applications)
* Maintains expert knowledge of assigned product, using an analytical approach to identifying opportunities for testing and product enhancements
* Align efforts across business areas, prioritizing as necessary, and driving/facilitating execution to maintain focus and appropriate momentum.
* Business Influence
* Drives the product strategy in order to bring the vision to realization
* Uses a critical eye to examine and streamline work flows and processes within the team, to increase efficiency.
* Adapts and evolves short-term and long-term plans to take advantage of changing business conditions or technological opportunities.
* Develops short-term and long-term plans for assigned digital property.
* This may include browsers (website for desktop/tablet/mobile), native consumer mobile applications (iPhone, Android), native associate applications (store associates), or emerging platforms.
* Drives innovation across the team using a deep understanding of how digital products enable the realization of the Lowe’s corporate strategy with a focus on omni-channel retailing and differentiated experience works within the organization
* Keeps pace with change and maintains a competitive advantage within the marketplace by seeking out and learning about changes in the field
* Drives projects and tasks to completion by proactively identifying potential roadblocks and collaborating with peers from business and technology.
* People Leadership
* Aligns the working team’s time and effort on projects that are critical to Digital Experience, Product Management, & Omni-channel Integration success
* Self
* Leadership
* Negotiates effectively for the organization with internal and external stakeholders and builds relationships with key individuals necessary for collaboration
* Develops and presents communications, frequently to senior leadership, communicating the desired message, at the appropriate level, for the right recipient
* Required Minimum Qualifications
* Bachelor’s Degree in Business, Marketing, Engineering, Communications or related field plus 3+ years of directly related experience or 5+ years of experience in product and/or experience management
* years of strategy and delivery experience in executing world-class digital products and/or experiences
* years of working directly with internal creative teams and/or external agencies
* Demonstrated experience managing project teams
* Demonstrated experience working cross-functionally in a large organization
* Demonstrated experience working closely with senior leadership
* Advanced understanding of current technology trends and consumer behavior
* Strong analytical skills with an ability to translate data into actio

What Does A Digital Product Manager Do At General Electric

* In this role you will:
* Assess legacy software development and product management structures and processes, and partner with leaders and broader Integration team to define how to align together.
* Drive alignment between legacy GE and legacy BHI on the product lifecycle for the integrated product portfolio.
* Review and assess processes for resource allocation and management across the integrated software portfolio.
* Partner with the Digital Portfolio Integration Manager to drive integration across the portfolio and the development/product management processes.
* Identify opportunity areas and how to address them, internally or externally
* Increase the effectiveness and efficiency as well as coordination and communication between groups.
* Responsible to create strong working relationship & influence across product development, product management, engineering and other stakeholder groups to successfully execute the strategy
* Manages and monitors program status and metrics to ensure milestones are met, and internal and external delivery commitments are met.
* Manage and run additional integration programs/projects as priorities arise

What Does A Digital Product Manager Do At Henry Schein, Inc.

* Document ‘as is’ and ‘to be’ processes and functional requirements document (FRD), including data flows, business rules and use cases.
* Best practices, bench marking and information analyzing and evaluating processes and services using internal and external data.
* Ensure iterative & phase development principles are adhered to, must be able to be the voice of reason and authority.
* Mentor and manage work of junior business analysts.
* Assist in the change management and QA/UAT testing phases of the project.
* Drive business specialists meetings in order to solicit and cross reference functional requirements.
* Source and develop digital domain expertize by keeping updated on technology innovations in B2B and B2C space.
* In addition to the essential duties and responsibilities listed above, all positions are also responsible for:
* Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures including WorldWide Business Standards.
* Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments

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How To Become A Digital Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.


A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Digital Product Manager jobs

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Digital Product Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Asian

  • Hispanic or Latino

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Ukrainian

  • Turkish

  • Japanese

  • Hindi

  • Italian

  • Bengali

  • Armenian

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Digital Product Manager

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Digital Product Manager Education

Digital Product Manager

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Real Digital Product Manager Salaries

Job Title Company Location Start Date Salary
Digital Product Manager Grainger Tech LLC Chicago, IL Sep 05, 2016 $170,000
Digital Media Product Operations Manager Adobe Systems Incorporated San Francisco, CA Nov 28, 2016 $160,000
Digital Product Manager Capital One Services II LLC San Francisco, CA Aug 31, 2015 $142,500 -
Digital Integrated Pharmacy-Product Manager CVS Pharmacy, Inc. Boston, MA May 10, 2015 $120,000
Digital Product Manager Grainger Tech LLC Chicago, IL Mar 31, 2016 $120,000
Senior Digital Product Manager Activision Publishing, Inc. Santa Monica, CA Sep 17, 2015 $120,000
Digital Product Manager IDG Communications, Inc. Framingham, MA Dec 10, 2015 $117,000
Digital Product Manager Biocentury Publications, Inc. Redwood City, CA Sep 20, 2013 $115,000
Senior Digital Product Manager NCS Pearson, Inc. Centennial, CO Jul 09, 2016 $113,922 -
Digital Product Manager-Analytics CEB Inc. Arlington, VA Feb 22, 2016 $111,000
Mobile & Digital-Product Manager Diners Club International Inc. Riverwoods, IL Nov 30, 2015 $109,574 -
Digital Product Manager, Omnichannel CVS Pharmacy, Inc. Boston, MA Jan 11, 2015 $105,000
Senior Digital Product Manager Panasonic Corporation of North America Newark, NJ May 26, 2015 $105,000

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Top Skills for A Digital Product Manager


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Top Digital Product Manager Skills

  1. New Digital Products
  2. Online
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Launched new digital products and subscriber facing platforms, guided product marketing, and identified future opportunities for growth.
  • Launched and managed a 3rd party online banking marketing tool from Digital Insight.
  • Defined and led digital product development and strategy for all web, mobile, and tablet products.
  • Managed product lifecycle, new product development and strategic planning to maximize growth and profitability.
  • Partner with Apple on new launches and enhancements - including Apple Watch for Apple Pay functionality.

Top Digital Product Manager Employers

Digital Product Manager Videos

CDK Global Job Description- Product Manager

What skills are needed to be an effective Product Manager?

Product Manager Meetup with Google Ventures and Greylock Partners