FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

FIND
PERSONALIZED JOBS

Become A Digital Product Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Digital Product Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Digital Product Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Digital Product Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Digital Product Manager jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Average Length of Employment
Product Director 3.4 years
Product Manager 3.4 years
Product Lead 2.9 years
Product Owner 2.6 years
Digital Director 2.4 years
Digital Consultant 1.7 years
Digital Strategist 1.6 years
Top Employers Before
Consultant 3.5%
Specialist 2.0%
Top Employers After
Principal 3.8%
Owner 2.9%

Digital Product Manager Demographics

Gender

Male

57.6%

Female

41.3%

Unknown

1.1%
Ethnicity

White

79.8%

Asian

9.7%

Hispanic or Latino

7.6%

Unknown

2.1%

Black or African American

0.8%
Show More
Languages Spoken

Spanish

28.6%

French

21.4%

Ukrainian

7.1%

Turkish

7.1%

Japanese

7.1%

Hindi

7.1%

Italian

7.1%

Bengali

7.1%

Armenian

7.1%
Show More

Digital Product Manager Education

Schools

New York University

10.6%

University of Texas at Austin

8.5%

University of Central Florida

6.4%

Columbia University

6.4%

Kenyon College

4.3%

Language On

4.3%

Arizona State University

4.3%

University of Washington

4.3%

Saint Edward's University

4.3%

University of Rochester

4.3%

Wright State University

4.3%

Virginia Commonwealth University

4.3%

Winthrop University

4.3%

Indiana University Bloomington

4.3%

Roanoke College

4.3%

Saint Joseph's University

4.3%

Georgia State University

4.3%

University of Missouri - Columbia

4.3%

Kaplan University

4.3%

University of California - Berkeley

4.3%
Show More
Majors

Business

25.6%

Marketing

13.7%

Communication

10.7%

Computer Science

6.5%

Finance

4.8%

English

4.8%

Psychology

3.6%

Journalism

3.6%

Graphic Design

3.6%

Management

3.0%

Project Management

3.0%

Elementary Education

2.4%

Advertising

2.4%

Computer Information Systems

1.8%

Management Information Systems

1.8%

Fine Arts

1.8%

Public Relations

1.8%

General Studies

1.8%

Entertainment Business

1.8%

Information Technology

1.8%
Show More
Degrees

Bachelors

53.8%

Masters

26.5%

Other

13.7%

Associate

3.0%

Certificate

2.6%

Diploma

0.4%
Show More
Job type you want
Full Time
Part Time
Internship
Temporary

Real Digital Product Manager Salaries

Job Title Company Location Start Date Salary
Digital Product Manager Grainger Tech LLC Chicago, IL Sep 05, 2016 $170,000
Digital Media Product Operations Manager Adobe Systems Incorporated San Francisco, CA Nov 28, 2016 $160,000
Product Manager, Access and Digital Commerce Atypon Systems, Inc. Santa Clara, CA Sep 29, 2015 $152,776
Product Manager. Digital Transformation McKinsey & Company, Inc. United States San Francisco, CA Jan 04, 2016 $150,000
Digital Product Manager Capital One Services II LLC San Francisco, CA Aug 31, 2015 $142,500 -
$186,700
Product Manager-Digital Advertising Move, Inc. San Jose, CA Oct 26, 2015 $140,000 -
$160,000
Director, Product Manager, Digital Products and Innovation The Corporate Executive Board Company Arlington, VA Mar 02, 2015 $125,000
Digital Integrated Pharmacy-Product Manager CVS Pharmacy, Inc. Boston, MA May 10, 2015 $120,000
Digital Product Manager Grainger Tech LLC Chicago, IL Mar 31, 2016 $120,000
Senior Digital Product Manager Activision Publishing, Inc. Santa Monica, CA Sep 17, 2015 $120,000
Product Manager, Digital Advertising Stack Exchange, Inc. New York, NY May 12, 2016 $118,000
Digital Product Manager IDG Communications, Inc. Framingham, MA Dec 10, 2015 $117,000
Digital Product Manager Biocentury Publications, Inc. Redwood City, CA Sep 20, 2013 $115,000
Senior Digital Product Manager NCS Pearson, Inc. Centennial, CO Jul 09, 2016 $113,922 -
$135,000
Digital Product Manager-Analytics CEB Inc. Arlington, VA Feb 22, 2016 $111,000
Product Manager, Digital Goods Paypal, Inc. San Jose, CA Sep 10, 2011 $110,000
Mobile & Digital-Product Manager Diners Club International Inc. Riverwoods, IL Nov 30, 2015 $109,574 -
$125,000
Manager, Digital Product Development Prudential Insurance Company of America Hartford, CT Feb 23, 2015 $108,000
Digital Product Manager, Omnichannel CVS Pharmacy, Inc. Boston, MA Jan 11, 2015 $105,000
Senior Digital Product Manager Panasonic Corporation of North America Newark, NJ May 26, 2015 $105,000
Product Manager-Pharmacy and Digital Enablement & CVS Pharmacy, Inc. Cumberland, RI Sep 05, 2014 $100,700
Product Mgr-Pharmacy/Digital Enablement/Innovatio CVS Pharmacy, Inc. Woonsocket, RI Apr 21, 2014 $100,700

No Results

To get more results, try adjusting your search by changing your filters.

Show More

Top Skills for A Digital Product Manager

NewDigitalProductsOnlineWebNewProductDevelopmentAppleAdobeAnalyticsUserExperienceProjectManagementProductManagementMarketResearchComplianceFacebookCMSQABusinessRequirementsHtmlSEOProductRoadmapCustomerServiceAPI

Show More

Top Digital Product Manager Skills

  1. New Digital Products
  2. Online
  3. Web
You can check out examples of real life uses of top skills on resumes here:
  • Launched new digital products and subscriber facing platforms, guided product marketing, and identified future opportunities for growth.
  • Launched and managed a 3rd party online banking marketing tool from Digital Insight.
  • Defined and led digital product development and strategy for all web, mobile, and tablet products.
  • Managed product lifecycle, new product development and strategic planning to maximize growth and profitability.
  • Partner with Apple on new launches and enhancements - including Apple Watch for Apple Pay functionality.

Top Digital Product Manager Employers

Digital Product Manager Videos

CDK Global Job Description- Product Manager

What skills are needed to be an effective Product Manager?

Product Manager Meetup with Google Ventures and Greylock Partners

×