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The differences between digital product managers and product managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital product manager and a product manager. Additionally, a product manager has an average salary of $111,729, which is higher than the $98,127 average annual salary of a digital product manager.
The top three skills for a digital product manager include product management, digital marketing and user experience. The most important skills for a product manager are product management, QA, and product strategy.
| Digital Product Manager | Product Manager | |
| Yearly salary | $98,127 | $111,729 |
| Hourly rate | $47.18 | $53.72 |
| Growth rate | 10% | 10% |
| Number of jobs | 129,203 | 125,678 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
It is the key role of digital product managers to develop new online products or services. They handle the company's existing products and determine strategies to improve the products through market data. It is their duty to articulate their business value to better understand the creation of the new product. A background and knowledge in digital technology is a requirement. They should develop skills in communication, marketing, delegation, analytics, business management, and market research.
A product manager is responsible for ensuring product development, providing the best marketing strategies, and effectively handling the sales and marketing team. Product managers' duties include monitoring the market trends and conditions, identifying business opportunities and plan initiatives, and collaborating the product launch process with the appropriate departments. A product manager is also responsible for generating ideas on improving product features, determining timetables and reasonable pricing, and analyzing product sales. A product manager must have excellent strategic and decision-making skills to contribute to its growth and profitability.
Digital product managers and product managers have different pay scales, as shown below.
| Digital Product Manager | Product Manager | |
| Average salary | $98,127 | $111,729 |
| Salary range | Between $70,000 And $136,000 | Between $81,000 And $152,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | McKinsey & Company Inc | Meta |
| Best paying industry | Technology | Retail |
There are a few differences between a digital product manager and a product manager in terms of educational background:
| Digital Product Manager | Product Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between digital product managers' and product managers' demographics:
| Digital Product Manager | Product Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 61.2% Female, 38.8% | Male, 65.3% Female, 34.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |