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Digital product manager salary
Average digital product manager salary
$98,127
Understanding Digital Product Manager Salaries
The role of a Digital Product Manager is vital in today's digital marketplace, where they ensure products meet user needs and business goals. As of October 2025, the average salary for this position is $98,127 per year. Salaries can vary significantly based on experience, location, and industry.
Salary Breakdown by Experience
- Entry-Level: $70,000 - $80,000
- Mid-Level: $85,000 - $105,000
- Senior-Level: $110,000 - $130,000
Beyond experience, geography plays a crucial role in salary levels. States like California and New York frequently offer higher compensation due to the cost of living and demand for skilled professionals. Additionally, industry-specific roles within tech, e-commerce, and healthcare can command even higher salaries.
To maximize earning potential, aspiring Digital Product Managers should consider pursuing relevant certifications and networking within industry circles. This proactive approach can lead to lucrative job opportunities and career advancement.
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Where can a Digital Product Manager earn more?
Digital product manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level digital product manager | $72,800 | $35.02 |
| Mid-level digital product manager | $77,800 | $37.41 |
| Senior-level digital product manager | $177,000 | $85.09 |
Digital product manager salary estimates from across the web
Average digital product manager salary by state
The highest-paying states for digital product managers are California, New York, and Washington. The lowest average digital product manager salary states are Wyoming, South Dakota, and Montana.
- State view
- County view
Highest paying states for digital product managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $126,371 | $60.76 |
| 2 | Washington | $109,443 | $52.62 |
| 3 | Rhode Island | $103,106 | $49.57 |
| 4 | Massachusetts | $107,207 | $51.54 |
| 5 | New York | $109,737 | $52.76 |
| 6 | New Jersey | $105,929 | $50.93 |
| 7 | Michigan | $107,513 | $51.69 |
| 8 | Illinois | $100,357 | $48.25 |
| 9 | Utah | $95,030 | $45.69 |
| 10 | Arizona | $98,795 | $47.50 |
| 11 | Texas | $97,584 | $46.92 |
| 12 | North Carolina | $97,895 | $47.06 |
| 13 | Oregon | $97,793 | $47.02 |
| 14 | Connecticut | $100,916 | $48.52 |
| 15 | Virginia | $100,120 | $48.13 |
| 16 | Delaware | $97,687 | $46.96 |
| 17 | Nevada | $94,826 | $45.59 |
| 18 | Pennsylvania | $91,520 | $44.00 |
| 19 | Wisconsin | $90,603 | $43.56 |
| 20 | Idaho | $91,250 | $43.87 |
| 21 | West Virginia | $89,711 | $43.13 |
| 22 | Missouri | $94,223 | $45.30 |
| 23 | New Mexico | $92,242 | $44.35 |
| 24 | Kentucky | $89,387 | $42.97 |
| 25 | Minnesota | $86,997 | $41.83 |
| 26 | District of Columbia | $87,095 | $41.87 |
| 27 | Indiana | $88,395 | $42.50 |
| 28 | Maine | $88,410 | $42.50 |
| 29 | North Dakota | $85,466 | $41.09 |
| 30 | Colorado | $83,946 | $40.36 |
| 31 | Maryland | $87,488 | $42.06 |
| 32 | Iowa | $86,115 | $41.40 |
| 33 | Ohio | $81,751 | $39.30 |
| 34 | New Hampshire | $79,304 | $38.13 |
| 35 | Florida | $81,759 | $39.31 |
| 36 | Hawaii | $87,553 | $42.09 |
| 37 | Tennessee | $81,389 | $39.13 |
| 38 | South Carolina | $83,314 | $40.05 |
| 39 | Vermont | $76,365 | $36.71 |
| 40 | Alabama | $82,632 | $39.73 |
| 41 | Arkansas | $78,732 | $37.85 |
| 42 | Mississippi | $82,611 | $39.72 |
| 43 | Nebraska | $79,787 | $38.36 |
| 44 | Montana | $77,935 | $37.47 |
| 45 | Wyoming | $78,431 | $37.71 |
| 46 | Oklahoma | $82,522 | $39.67 |
| 47 | Alaska | $81,609 | $39.24 |
| 48 | South Dakota | $78,241 | $37.62 |
| 49 | Louisiana | $80,199 | $38.56 |
| 50 | Georgia | $74,139 | $35.64 |
| 51 | Kansas | $74,942 | $36.03 |
Highest paying cities for digital product managers
The highest-paying cities for digital product managers are San Francisco, CA, New York, NY, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $138,889 | $66.77 |
| 2 | New York, NY | $110,127 | $52.95 |
| 3 | Seattle, WA | $110,059 | $52.91 |
| 4 | Boston, MA | $107,019 | $51.45 |
| 5 | Lansing, MI | $106,967 | $51.43 |
| 6 | Jersey City, NJ | $106,036 | $50.98 |
| 7 | Providence, RI | $102,971 | $49.51 |
| 8 | Chicago, IL | $100,717 | $48.42 |
| 9 | Hartford, CT | $100,118 | $48.13 |
| 10 | Richmond, VA | $99,950 | $48.05 |
| 11 | Austin, TX | $99,361 | $47.77 |
| 12 | Raleigh, NC | $99,206 | $47.70 |
| 13 | Phoenix, AZ | $99,085 | $47.64 |
| 14 | Dover, DE | $97,722 | $46.98 |
| 15 | Saint Louis, MO | $94,924 | $45.64 |
| 16 | Salt Lake City, UT | $94,457 | $45.41 |
| 17 | Philadelphia, PA | $92,050 | $44.25 |
| 18 | Madison, WI | $90,362 | $43.44 |
| 19 | Frankfort, KY | $89,835 | $43.19 |
| 20 | Santa Fe, NM | $89,505 | $43.03 |
Digital product manager salary details
A digital product manager's salary ranges from $70,000 a year at the 10th percentile to $136,000 at the 90th percentile.
What is a digital product manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $136,000 | $11,333 | $65 |
| 75th Percentile | $116,000 | $9,667 | $56 |
| Average | $98,127 | $8,177 | $47 |
| 25th Percentile | $82,000 | $6,833 | $39 |
| 10th Percentile | $70,000 | $5,833 | $34 |
Highest paying digital product manager jobs
The highest paying types of digital product managers are product management director, product director, and director, product marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Product Director | $148,910 | $12,409 | $71.59 | 125,200 |
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring digital product managers now:
Which companies pay digital product managers the most?
Digital product manager salaries at McKinsey & Company Inc and Pacific Investment Management Company LLC are the highest-paying according to our most recent salary estimates. In addition, the average digital product manager salary at companies like The Walt Disney Company and Apple are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | McKinsey & Company Inc | $160,755 | $77.29 |
| 2 | Pacific Investment Management Company LLC | $155,411 | $74.72 |
| 3 | The Walt Disney Company | $153,162 | $73.64 |
| 4 | Apple | $151,553 | $72.86 |
| 5 | AEA Investors | $147,851 | $71.08 |
| 6 | First Republic Bank | $146,642 | $70.50 |
| 7 | Boston Consulting Group | $146,174 | $70.28 |
| 8 | Intuitive Surgical | $142,681 | $68.60 |
| 9 | Citi | $142,267 | $68.40 |
| 10 | PVH | $138,535 | $66.60 |
| 11 | F5 | $137,012 | $65.87 |
| 12 | BNY Mellon | $135,062 | $64.93 |
| 13 | Goldman Sachs | $134,046 | $64.45 |
| 14 | Barclays | $132,746 | $63.82 |
| 15 | Natera | $130,595 | $62.79 |
| 16 | Amazon | $128,632 | $61.84 |
| 17 | J.P. Morgan | $128,067 | $61.57 |
| 18 | Ernst & Young | $128,057 | $61.57 |
| 19 | Western Alliance Bank | $127,517 | $61.31 |
| 20 | Nike | $127,395 | $61.25 |
Wage gap by gender, race and education
Digital Product Manager salary by industry
The average digital product manager salary varies across industries:
- The average digital product manager salary in the technology industry is $111,819, the highest of any industry.
- The average digital product manager salary in the finance industry is $105,774.
- Digital product managers in the insurance industry earn an average salary of $81,980, the lowest of any industry.
Highest paying industries for digital product managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $111,819 | $53.76 |
| 2 | Retail | $105,774 | $50.85 |
| 3 | Media | $96,885 | $46.58 |
| 4 | Manufacturing | $94,937 | $45.64 |
| 5 | Finance | $87,670 | $42.15 |
| 6 | Insurance | $81,980 | $39.41 |
High paying digital product manager jobs
Digital product manager salary trends
The average digital product manager salary has risen by $18,056 over the last ten years. In 2014, the average digital product manager earned $80,071 annually, but today, they earn $98,127 a year. That works out to a 8% change in pay for digital product managers over the last decade.
Compare digital product manager salaries for cities or states with the national average over time.
Average digital product manager salary over time
Compare digital product manager salaries for individual cities or states with the national average.
Digital product manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $98,100 | $47.18 | +3.7% |
| 2024 | $94,500 | $45.41 | +1.9% |
| 2023 | $92,700 | $44.56 | +1.5% |
| 2022 | $91,300 | $43.88 | +0.8% |
| 2021 | $90,500 | $43.53 | +1.9% |
Recently added digital product manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Oneaz Credit Union | Product Manager-Digital & Fintech Channels | Phoenix, AZ | 06/29/2025 | $95,000 |
| Bio-Rad Laboratories | Title: Ebusiness Digital Product Manager | Tennessee, IL | 06/28/2025 | $153,100 |
| CVS Health | MGR, Digital Product | Boone, NC | 06/28/2025 | $83,430 |
| CVS Health | MGR, Digital Product | Homestead, PA | 06/28/2025 | $92,700 |
| Wells Fargo | Senior Lead Digital Product Manager | Chandler, AZ | 06/28/2025 | $120,400 |
| Wells Fargo | Senior Lead Digital Product Manager | Irving, TX | 06/28/2025 | $120,400 |
| Wells Fargo | Senior Lead Digital Product Manager | Iselin, NJ | 06/28/2025 | $120,400 |
| Wells Fargo | Senior Lead Digital Product Manager | Charlotte, NC | 06/28/2025 | $120,400 |
| L'Oreal | Manager, Digital Products & Experiences | New York, NY | 06/28/2025 | $98,400 |
| University of Washington | Digital Patient Experience Product Manager | Seattle, WA | 06/28/2025 | $114,000 |
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