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Digital product manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical digital product manager skills. We ranked the top skills for digital product managers based on the percentage of resumes they appeared on. For example, 8.0% of digital product manager resumes contained product management as a skill. Continue reading to find out what skills a digital product manager needs to be successful in the workplace.

15 digital product manager skills for your resume and career

1. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how digital product managers use product management:

Advanced through positions of increased responsibility in product support and product management based on consistently exceeding goals and expectations.
Maintained strong ties to front line operations and key business partners to ensure successful product management/execution.

2. Digital Marketing

Here's how digital product managers use digital marketing:

Worked to identify unique digital marketing solutions for our advertisers through product and market analysis.
Developed and implemented comprehensive digital marketing strategies on social media and community websites.

3. User Experience

Here's how digital product managers use user experience:

Involved in Digital Business Transformation of Company from traditional methods to a customer focused user experience based web and mobile presence.
Communicate effectively at all levels and across disciplines to deliver results that positively impact user experience and increase revenues.

4. Digital Transformation

Here's how digital product managers use digital transformation:

Consulted on multiple change initiatives, including digital transformation for business development.
Develop and implement the function-specific process changes associated with digital transformation.

5. User Stories

Here's how digital product managers use user stories:

Collaborate with UX to develop user personas and user stories.
Partner across functional areas to engage and influence internal and external stakeholders to develop product definitions, requirements, and user stories

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how digital product managers use market research:

Coordinated market research activities, maintained competitor information, and managed product/service development and pricing strategy.
Market research competition and new technologies.

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7. Project Management

Here's how digital product managers use project management:

Project management over beta programs.
Gained 25% revenue growth by supporting project management of on-time native display ads launch.

8. Business Stakeholders

Here's how digital product managers use business stakeholders:

Lead the approach and direction based on partnerships with marketing, business stakeholders, technology and design.

9. Scrum

Scrum is a lean structure for communicating, designing, and promoting complex products, with a focus on programming development. It has been applied to a variety of areas, including manufacturing, testing, new technology, and marketing techniques. Scrum is a simple framework that helps people, organizations, and teams generate value by providing many solutions to complicated problems.

Here's how digital product managers use scrum:

Developed application requirements, worked with Scrum Agile process developing and prioritizing use cases.
Facilitated the creation of estimates by the scrum team and helped track burn down rate and eliminate impediments to the project.

10. UI

Here's how digital product managers use ui:

Developed Product Requirements and Specification Documents, including UI creation for all new in-facility software applications and maintenance releases.
Managed developers accountable for coding, database development, UI implementation, and system architecture.

11. Product Roadmap

Here's how digital product managers use product roadmap:

Coordinate with content management and technology staff to ensure the alignment of development processes and platform technologies to the product roadmaps.
Partnered with international Loyalty business team and technology team to develop product roadmap, business cases and development phases.

12. Acceptance Criteria

Here's how digital product managers use acceptance criteria:

Managed Team roadmap & backlog including grooming stories and defining acceptance criteria.
Identified the critical process parameters and acceptance criteria for inspection process development and validation.

13. Confluence

Here's how digital product managers use confluence:

Maintain all sprint artifacts in internal wiki (Confluence) to present to release teams.
Create project pages on confluence that can be easily accessed by other cross functional teams and higher management.

14. Product Vision

Product vision is a vision statement that gives an idea about a product. It tells about what the product is, for whom, and how it will benefit the targeted consumers. It gives the employees a bigger perspective on what they're working on and helps in achieving the long-term mission of a product.

Here's how digital product managers use product vision:

Aligned product vision against market feedback, industry trends, and the brand s strengths.
Directed SaaS product development team from usability studies to product vision, strategy roadmap, and releases.

15. Product Strategy

Here's how digital product managers use product strategy:

Collaborated with program and customer management, product development and customer service departments to develop product strategy and marketing requirements.
Lead the Digital Customer Account Management Agile team in product discovery, development of product goals and product strategy.

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What skills help Digital Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on digital product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What digital product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a digital product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

What soft skills should all digital product managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of digital product manager skills to add to your resume

The most important skills for a digital product manager resume and required skills for a digital product manager to have include:

Product Management
Digital Marketing
User Experience
Digital Transformation
User Stories
Market Research
Project Management
Business Stakeholders
Scrum
UI
Product Roadmap
Acceptance Criteria
Confluence
Product Vision
Product Strategy
KPIs

B Testing
Digital Solutions
Client Facing
Product Backlog
Digital Strategy
Internal Stakeholders
A/B
Product Lifecycle
EPICS
Customer Service
Business Cases
Business Objectives
UX
User Research
Strong Analytical
Development Process

QA
API
Customer Feedback
Digital Platforms
Competitive Analysis
ROI
Customer Satisfaction
Data Analysis
Content Management
SEO
Prototyping
Visualization
Product Planning
Business Development
Cycle Management
CMS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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