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Digital program manager vs revenue manager

The differences between digital program managers and revenue managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a digital program manager and a revenue manager. Additionally, a digital program manager has an average salary of $100,853, which is higher than the $86,270 average annual salary of a revenue manager.

The top three skills for a digital program manager include digital transformation, digital marketing and project management. The most important skills for a revenue manager are revenue cycle, reservations, and customer service.

Digital program manager vs revenue manager overview

Digital Program ManagerRevenue Manager
Yearly salary$100,853$86,270
Hourly rate$48.49$41.48
Growth rate10%10%
Number of jobs144,134110,405
Job satisfaction--
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 63%
Average age3939
Years of experience1010

What does a digital program manager do?

Digital program managers are executive professionals who are responsible for managing the digital products of an organization across a variety of different functions and disciplines. These managers are required to partner with product owners so that they can understand the owner's objectives and develop digital project portfolios that help them meet those objectives. They must facilitate the planning and management of digital products to ensure that they are delivered on-time and within budget. Digital program managers must also prepare project status reports for executive management to review.

What does a revenue manager do?

A revenue manager is responsible for conducting price analysis and revenue strategies to support business development and improve marketing techniques. Revenue managers research on the current market trends, evaluate statistical data of resources, maintain reasonable rates, and match the competitiveness of other hotel industries. They also work closely with the marketing and public relations team on releasing press releases, managing media appearance, and publishing content on the digital platform. A revenue manager must have excellent communication and organizational skills, tracking business and financial transactions, and coordinating with potential clients for partnerships.

Digital program manager vs revenue manager salary

Digital program managers and revenue managers have different pay scales, as shown below.

Digital Program ManagerRevenue Manager
Average salary$100,853$86,270
Salary rangeBetween $71,000 And $142,000Between $59,000 And $124,000
Highest paying CitySan Francisco, CANovato, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaMeta
Best paying industryTechnologyTechnology

Differences between digital program manager and revenue manager education

There are a few differences between a digital program manager and a revenue manager in terms of educational background:

Digital Program ManagerRevenue Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 63%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Digital program manager vs revenue manager demographics

Here are the differences between digital program managers' and revenue managers' demographics:

Digital Program ManagerRevenue Manager
Average age3939
Gender ratioMale, 62.2% Female, 37.8%Male, 41.6% Female, 58.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between digital program manager and revenue manager duties and responsibilities

Digital program manager example responsibilities.

  • Manage schedule milestone dates in company database; supervise full-service vendor in updating Smartsheet schedule.
  • Interface with key internal and client stakeholders to define and lead digital and CRM initiatives.
  • Own entire worldwide marketing budget, prioritize spends and ensure best ROI (units & mix).
  • Provide level of effort estimations and resource requirements in partnership with BA, UX, development and QA project resources.
  • Generate complete SEO/analytic reports identifying specific aggregates, require metrics and investigate reporting discrepancies with JIRA as required.
  • Task with the ongoing improvement and optimization of these e-commerce capabilities.

Revenue manager example responsibilities.

  • Manage room availability and rates on a daily basis within the PMS, OTA and CRS to maximize room revenue.
  • Manage OTA channel partners and perform market analysis including monitoring trends, need periods, promotional opportunities and rate parities.
  • Manage and oversee performance of all OTA and contract rates ensuring the hotel is positioned correctly base on changing demand.
  • Maintain spreadsheets and ERP applications to analyze and manage collections for manufacturers regarding all aspects of receivables.
  • Evaluate group booking opportunities for pattern and placement and provide pricing recommendations to ensure maximum revenue potential is achieved.
  • Manage accounts receivable accountants performing monthly accounting closes, reconciliations, and revenue and billing subsystem adjustments and maintenance.
  • Show more

Digital program manager vs revenue manager skills

Common digital program manager skills
  • Digital Transformation, 19%
  • Digital Marketing, 15%
  • Project Management, 13%
  • Program Management, 9%
  • Digital Content, 3%
  • KPIs, 3%
Common revenue manager skills
  • Revenue Cycle, 11%
  • Reservations, 8%
  • Customer Service, 7%
  • Patients, 6%
  • Cycle Management, 6%
  • Revenue Management, 5%

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