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Working As a Digital Project Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $82,000

    Average Salary

What Does A Digital Project Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Digital Project Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
Digital Director 2.7 years
Digital Producer 1.9 years
Digital Strategist 1.6 years
Top Careers Before Digital Project Manager
Internship 3.7%
Producer 2.9%
Top Careers After Digital Project Manager
Consultant 3.2%
Volunteer 2.4%
Internship 2.0%

Do you work as a Digital Project Manager?

Average Yearly Salary
$82,000
Show Salaries
$52,000
Min 10%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$82,000
Median 50%
$128,000
Max 90%
Best Paying Company
Apple
Highest Paying City
San Francisco, CA
Highest Paying State
California
Avg Experience Level
2.0 years
How much does a Digital Project Manager make at top companies?
The national average salary for a Digital Project Manager in the United States is $82,392 per year or $40 per hour. Those in the bottom 10 percent make under $52,000 a year, and the top 10 percent make over $128,000.

Real Digital Project Manager Salaries

Job Title Company Location Start Date Salary
Digital Solutions Project Manager Solution Set LLC San Francisco, CA Sep 15, 2011 $180,000
Digital Project Manager Faraday&Future Inc. Gardena, CA Feb 29, 2016 $165,000
Project Manager, Americas Digital Center of Excell Chartis Property Casualty Company Houston, TX Jul 29, 2013 $100,000
Project Manager, Americas Digital Center of Excell National Union Fire Insurance Company of Pittsburg Houston, TX Apr 29, 2013 $100,000
Project Manager, Americas Digital Center of Excell AIG Property Casualty Company Houston, TX Apr 01, 2014 $100,000
Project Manager, Americas Digital Center of Excellence AIG Property Casualty Company Houston, TX Mar 31, 2015 $100,000
Project Manager, Americas Digital Center of Excell AIG Property Casualty Company Houston, TX Jul 29, 2014 $100,000
Digital Project Manager MRY Us, LLC New York, NY Jan 12, 2015 $99,715
Digital Advertising Project Manager Red Door Collaborative LLC Bellevue, WA Aug 26, 2016 $96,000 -
$116,000
Project Manager-Digital and Mobile Technology Barclays Technology Centre Limited Plano, TX Oct 28, 2013 $95,000
Digital Project Manager Yellowpages.com, LLC New York, NY Aug 25, 2014 $90,792 -
$110,000
Digital Project Manager Martha Stewart Living Omnimedia, Inc. New York, NY Dec 03, 2012 $89,550
Manager, Digital Advertising & Multimedia Projects Red Door Collaborative, LLC Bellevue, WA Jul 01, 2015 $88,000
Digital Project Manager Arc Worldwide, Inc. Chicago, IL Feb 17, 2011 $82,400
Digital Project Manager Deep Focus Inc. New York, NY Mar 20, 2013 $80,266
Digital Project Manager Code and Theory LLC New York, NY Mar 24, 2014 $80,000
Digital Dentistry Project Manager Biomet 3I, LLC Palm Beach Gardens, FL Sep 01, 2013 $80,000 -
$90,000
Project Manager, Digital Analytics Discover Products Inc. Riverwoods, IL Jan 18, 2016 $79,227 -
$85,000
Digital Project Manager TMP Worldwide Advertising & Communications, LLC New York, NY May 18, 2015 $70,000
Digital Project Manager TMP Worldwide Advertising & Communications, LLC New York, NY Jul 27, 2015 $70,000
Digital Project Manager Pinchme Group Inc. New York, NY Sep 08, 2013 $70,000
Digital Project Manager Alm Media, LLC New York, NY Sep 14, 2016 $60,588
Digital Media Project Manager The Museum of Modern Art New York, NY Aug 05, 2011 $59,000 -
$69,000
Project Manager-Digital Content Delivery Lonely Planet USA LLC Franklin, TN Mar 21, 2014 $55,000 -
$65,000
Junior Digital Project Manager Redworks Inc. New York, NY Jun 13, 2011 $55,000

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Top Skills for A Digital Project Manager

  1. Web Projects
  2. Project Management
  3. Digital Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Act as liaison between business, marketing, and IT for all web projects.
  • Leveraged strong marketing and project management skills to provide effective digital solutions for a full service integrated marketing and communications agency.
  • Pull, create and review reporting and give recommendations on how to improve the client s digital strategy.
  • Provided estimates and timelines for complex digital projects, advised team and Clients on budget and timing shifts.
  • Created and implemented regional sales incentives through General Motor s data system resulting in online advertisement placements on third party websites.

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Average Salary:

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Top 10 Best States for Digital Project Managers

  1. Washington
  2. New York
  3. California
  4. Rhode Island
  5. New Jersey
  6. Connecticut
  7. Virginia
  8. Delaware
  9. Texas
  10. Pennsylvania
  • (2,306 jobs)
  • (3,764 jobs)
  • (9,552 jobs)
  • (220 jobs)
  • (1,801 jobs)
  • (776 jobs)
  • (2,359 jobs)
  • (208 jobs)
  • (4,054 jobs)
  • (1,894 jobs)

Digital Project Manager Demographics

Gender

Female

50.2%

Male

41.1%

Unknown

8.7%
Ethnicity

White

58.7%

Hispanic or Latino

15.2%

Black or African American

11.3%

Asian

10.8%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

36.3%

French

16.3%

Italian

8.8%

German

6.3%

Japanese

5.0%

Korean

3.8%

Chinese

3.8%

Arabic

3.8%

Mandarin

2.5%

Swedish

1.3%

Turkish

1.3%

Dutch

1.3%

Danish

1.3%

Aramaic

1.3%

Norwegian

1.3%

Dari

1.3%

Russian

1.3%

Cantonese

1.3%

Hebrew

1.3%

Portuguese

1.3%
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Digital Project Manager Education

Schools

New York University

17.0%

Michigan State University

8.0%

University of Texas at Austin

5.9%

University of Phoenix

5.3%

George Washington University

4.8%

Pennsylvania State University

4.8%

DePaul University

4.8%

Arizona State University

4.3%

Florida State University

4.3%

University of Washington

4.3%

Columbia University

4.3%

Northeastern University

4.3%

Wayne State University

3.7%

University of Florida

3.7%

University of Missouri - Columbia

3.7%

Indiana University Bloomington

3.7%

Oakland University

3.7%

University of California - Berkeley

3.2%

University of North Texas

3.2%

San Jose State University

3.2%
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Majors

Business

19.7%

Marketing

12.8%

Communication

11.2%

Graphic Design

6.2%

Journalism

4.6%

Advertising

4.4%

Project Management

4.3%

Computer Science

4.2%

English

3.8%

Photography

3.5%

Public Relations

3.5%

Management

3.4%

Computer Information Systems

3.0%

Fine Arts

2.7%

Psychology

2.7%

Political Science

2.4%

Agricultural Public Services

2.0%

Electrical Engineering

2.0%

Computer Applications

2.0%

Entertainment Business

1.7%
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Degrees

Bachelors

54.7%

Masters

25.6%

Other

10.2%

Certificate

4.8%

Associate

3.5%

Doctorate

1.0%

Diploma

0.2%
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Updated May 19, 2020