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Job outlook for digital project managers in the United States
Are digital project manager jobs in demand?
Digital project manager job and salary trends over time
Digital project manager jobs over time
Digital project manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 792 | 0.00% |
| 2020 | 768 | 0.00% |
| 2019 | 749 | 0.00% |
| 2018 | 865 | 0.00% |
| 2017 | 749 | 0.00% |
Average digital project manager salary over time
Digital project manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $86,043 | $41.37 | +3.9% |
| 2024 | $82,823 | $39.82 | +1.9% |
| 2023 | $81,274 | $39.07 | +1.6% |
| 2022 | $80,027 | $38.47 | +0.8% |
| 2021 | $79,391 | $38.17 | +1.9% |
Digital project manager jobs by state
Most common states for digital project managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 896 | 129% |
| 2 | Massachusetts | 6,859,819 | 3,049 | 44% |
| 3 | Rhode Island | 1,059,639 | 397 | 37% |
| 4 | Washington | 7,405,743 | 2,691 | 36% |
| 5 | Minnesota | 5,576,606 | 1,944 | 35% |
| 6 | Oregon | 4,142,776 | 1,470 | 35% |
| 7 | Utah | 3,101,833 | 1,076 | 35% |
| 8 | Vermont | 623,657 | 216 | 35% |
| 9 | New Hampshire | 1,342,795 | 446 | 33% |
| 10 | Virginia | 8,470,020 | 2,636 | 31% |
| 11 | Delaware | 961,939 | 299 | 31% |
| 12 | North Dakota | 755,393 | 210 | 28% |
| 13 | New Jersey | 9,005,644 | 2,405 | 27% |
| 14 | Nebraska | 1,920,076 | 514 | 27% |
| 15 | California | 39,536,653 | 10,301 | 26% |
| 16 | Maryland | 6,052,177 | 1,589 | 26% |
| 17 | Illinois | 12,802,023 | 3,180 | 25% |
| 18 | Idaho | 1,716,943 | 421 | 25% |
| 19 | Montana | 1,050,493 | 264 | 25% |
| 20 | North Carolina | 10,273,419 | 2,364 | 23% |
Most common cities for digital project managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Frankfort | 3 | 11% | $64,555 |
| 2 | Cambridge | 5 | 5% | $85,327 |
| 3 | Atlanta | 12 | 3% | $72,530 |
| 4 | Lansing | 3 | 3% | $70,229 |
| 5 | Burbank | 2 | 2% | $103,677 |
| 6 | Hartford | 2 | 2% | $77,734 |
| 7 | Boston | 4 | 1% | $85,430 |
| 8 | Miami | 3 | 1% | $65,386 |
| 9 | Milwaukee | 3 | 1% | $62,022 |
| 10 | Minneapolis | 3 | 1% | $73,639 |
| 11 | Raleigh | 3 | 1% | $80,234 |
| 12 | Alexandria | 2 | 1% | $93,744 |
| 13 | New York | 15 | 0% | $87,571 |
| 14 | Chicago | 6 | 0% | $77,516 |
| 15 | Los Angeles | 6 | 0% | $103,558 |
| 16 | Austin | 4 | 0% | $92,136 |
| 17 | Denver | 3 | 0% | $64,399 |
| 18 | Washington | 3 | 0% | $77,042 |
| 19 | Baltimore | 2 | 0% | $80,538 |
Digital Project Manager job outlook: Expert opinions
Our panel of digital project manager experts
Ohio State University
Heidelberg University
University of Houston - Downtown
University of West Georgia
West Los Angeles College
Berea College
California State University - Stanislaus
Gulf Coast State College
Seattle University
University of Minnesota Crookston
Penn State Behrend
Wofford College
University of Kansas
Northeastern University
Franklin and Marshall College
Binghamton University
Old Dominion University
University of Colorado Colorado Springs
What general advice would you give to a Digital Project Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Digital Project Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Digital Project Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What general advice would you give to a Digital Project Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Digital Project Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Digital Project Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Dr. Laura Deeter PhD
Professor of Practice: Horticulture and Crop ScienceOhio State University
Applied Horticulture And Horticultural Business Services
What general advice would you give to a Digital Project Manager?
Dr. Laura Deeter PhD: Be open to learning and trying something outside of your comfort zone.
Be willing to work hard and don't expect to be project manager right out of school. Hard work will get you there fast enough.
Dr. Trish Berg
Associate Professor of Management, Heidelberg University, Tiffin, OhioHeidelberg University
Business Administration, Management And Operations
What will help Digital Project Managers increase their earning potential?
Dr. Trish Berg: One career field that is in high demand and growing is project management. With the complexity and flexibility needed in today's fast-paced culture, many organizations in diverse industries rely on project managers to complete jobs and organize teams to meet the needs of customers.
Daily, project managers create plans, create work schedules, build, and motivate teams, assign, and track work from start to finish, set project setting scopes and budgets, create workflow plans, and define what key performance indicators (KPIs) are which is how they can measure project success.
Project managers must be both people focused, and task focused. Successful project managers understand what Sinek calls the power of the why in order to successfully motivate teams towards success.
Dr. Richard Conde Ph.D.
Assistant ProfessorUniversity of Houston - Downtown
Marilyn Davies College of Business
What soft skills should all Digital Project Managers possess?
Dr. Richard Conde Ph.D.: The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:
- Active listening skills
- Willingness to be self-reflective and accept feedback
- Accept different perspectives. The collision of ideas creates knowledge
- Communicate to the listener (at their level). Flex communicators
- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
How have salaries changed over time for Digital Project Managers?
Dr. Richard Conde Ph.D.: - There is a small trend in sales to minimize variable comp and increase salaries. There are a few (15 or so) Silicon Valley companies limiting commissions and focusing more on salaries
- You see a correlation between higher salaries and more complex sales processes. I see that trend continuing as more transactional sales will be automated
- Increase in pay for inside sales agents as more and more sales are being handled by inside sales agents (thanks to tech and change in buying behaviors)
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Dr. Richard Conde Ph.D.: You are already seeing these trends, which will increase in the months to come:
- More remote work away from an office. Flexibility will be key for employees with more control over their time and schedule
- The increase of video in all stages of a business. We feel more comfortable communicating via all the video communication options
- More application of AI and machine learning. Companies are finally figuring out its better to work smart
- Automated personality identification. For example, Crystal Knows can provide a person's DISC profile based on an individual's LinkedIn profile. This type of information will be used by recruiters to determine fit, plus at all other departments
- Training at all levels to accommodate virtual, technology, and cultural changes
- The need for individuals at all levels of an organization to possess (based on the level) analytical skills. Data is king and there is more and more demand for individuals who can identify, interpret, and implement decisions based on complex data analysis.
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What skills will help Digital Project Managers earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
Anthony Cuomo: We have changed the ways in which we communicate with each other. Now, more than ever, we know that technology is pervasive and has revolutionized the way we communicate personally and professionally. Virtual interviews, online group meetings and presentations are the new norm. Job seekers who are able to communicate effectively online will have an advantage in our new context. I don't think Zoom meetings or Skype are going away any time soon. So, practicing how to sustain eye contact with a camera, being personable and communicating enthusiasm virtually will set you apart from other applicants.
What's a good job out of college for Digital Project Managers?
Anthony Cuomo: A job that you are passionate about and helps you begin your journey. Pursue jobs that spark your interest and also provide opportunities to learn, grow and seek out mentorship. Think long term and how you a strengthening your professional foundation while also providing opportunities to support yourself and your lifestyle.
What will help Digital Project Managers increase their earning potential?
Anthony Cuomo: Personally, every unpaid opportunity I pursued early on in my career led to a paid opportunity in the future. We should know our worth and expect our labor to be compensated, but we should also look at the bigger picture and identify service opportunities, volunteering and working outside of our required job duties provide new prospective, skills and a chance to develop our resumes. It pays off in the future.
J. Ian Norris Ph.D.
Professor of Marketing and Fellow, American Council on EducationBerea College
Economics and Business Department
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
J. Ian Norris Ph.D.: There is little doubt that workers will continue some of their work remotely. This was a trend already underway before the pandemic that was greatly accelerated during the pandemic. In marketing specifically, many businesses had to shift business to online that had not been online before. It is likely that this will also have a lasting impact on how business is conducted. This was particularly true in the service industry and in arts and entertainment. The big take-home lesson for marketing graduates is that digital literacy has never been more important. All marketers are digital marketers, to some degree or another, today.
What certifications/licenses/courses can have the biggest impact for Digital Project Managers?
J. Ian Norris Ph.D.: Digital marketing skills are essential for any area of marketing. Luckily there are many online certifications available for this purpose. On the research side, Google Analytics offers a certification. It will also be valuable to know the analytics platforms on social media sites such as facebook, Instagram, and TikTok. Conversely, all of these sites also offer training on digital advertising and promotion, such as Google AdWords. Any coursework in digital marketing that provides instruction in Search Engine Marketing (SEM) will also be highly valuable. Finally, digital video and editing skills are also quite valuable, as all kinds of companies and organizations are using the short video format for storytelling and brand advertising.
What will help Digital Project Managers increase their earning potential?
J. Ian Norris Ph.D.: No matter what area of marketing you are working in--in fact, no matter what job you are working in at all, statistical literacy is essential. There is so much data out there that data literacy will confer significant competitive advantage to those who can leverage it. This doesn't mean everyone has to be able to do regression modeling, but being able to interpret correlational patterns and draw actionable meaning from it will be a foundational skill. A big bonus would be some basic coding skills. Finally, it is worth mentioning that while most social media marketing still happens on Facebook, it will be essential to know platforms such as Instagram and TikTok for any products or services targeted to younger consumers.
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
Dr. Veronica Radeva Dawson Ph.D.: According to Nicholas A. Christakis, the author of "Apollo's Arrow: The Profound and Enduring Impact of the Coronavirus on the Way We Live," the coronavirus pandemic will have long lasting impact on the economy, new graduates job market, and the processes of doing work for everyone (among other things). While we are already hearing about projections of the economy coming back stronger than ever in late 2021, those seem to refer to the stock market, and the stock market isn't the job market. I expect that our graduates will have a harder time getting that first professional position as companies are trying to figure out how work will be done, especially in the near future. So, my advice is to remain flexible and focus on gaining experience, even if it happens that it isn't in a graduate's "dream career." Communication remains the top skill sought after by employers, regardless of occupation (see for example, LinkedIn's 2020 Grad Guide to Getting Hired ) and our graduates are obviously in a unique position to claim expertise in this area.
What's a day at work look like for a Digital Project Manager?
Dr. Veronica Radeva Dawson Ph.D.: A day at work for a recent graduate could look much like a day at school, if the student went to one of the universities where instruction remained virtual. Most job ads at this time, still come out as "temporarily offsite," which means that new hires would work from home. And while recent graduates might have the hang of using Zoom or Microsoft Teams to get their work done, working remotely comes with its own set of challenges. Perhaps most relevant for a new hire is the different onboarding experience and the absence of traditional socialization activities and learning processes (onsite trainings, social gatherings, and impromptu Q&A sessions with co-workers). I think that this precisely (remote organizational socialization) would be one of the biggest challenges for companies that choose to embrace a remote workforce for the foreseeable future. Additionally, familiar challenges from the virtual classroom would remain, such as mastering time management, fostering self-motivation, and avoiding overwhelm and burnout.
What will help Digital Project Managers increase their earning potential?
Dr. Veronica Radeva Dawson Ph.D.: As the Internships Coordinator for our department, I have seen an increased demand for communication studies majors who are able to contribute in the areas of web design, videography, photography, and digital media/ graphic design, in addition to more traditional areas, such as public relations. So, I would recommend that prior to graduation students seek out opportunities to take courses that may help them in these areas. Not many Communication Studies programs offer such courses as part of their curriculum, although some might. One of the surest ways to increase earning potential, especially in a time of economic recession, is through more education. This could mean securing a spot in a graduate program where students can mature and hone their interests and skills. Over time, an employee with a graduate degree will earn more (money, opportunities) than someone without one. I do want to caution students and new graduates about going the graduate school route over the job experience route, however, as it comes with a cost, financial of course, but also in terms of work experience. To some degree, and especially early in someone's career, employers value specialized work experience over graduate education.
William Covington
ProfessorGulf Coast State College
Business and Technology Department
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
William Covington: In my opinion, the job market will continue to stagnate for smaller businesses especially. With the hike in what people can receive in unemployment and the ability to not have that amount taxed It is very probable to be able to live on income from unemployment and a stimulus check. The issue is not, "where are the jobs?" So many small businesses are looking to place people in entry level positions. However many students just out of a secondary institution are looking, or demanding a high salary position. Thus the implementation of the $15 minimum wage, which many small businesses just cannot do. There in lies the "catch 22."
What technical skills for a Digital Project Manager stand out to employers?
William Covington: Most employers understand that today's world revolves around technology. Therefore having a skill set that may include, web design and marketing of some kind, can be very valuable to an employer.
How have salaries changed over time for Digital Project Managers?
William Covington: I am not so sure that salaries have changed as much as tools of the trade and the skills needed to be proficient with those tools have changed. Salaries will always be based on 2 things. Educational experience and real world experience. The real determining factor of a salary is "who" the employer is and which type of experience they consider to be the most relevant.
Colette Hoption Ph.D.
Associate Professor of ManagementSeattle University
Albers School of Business & Economics
How have salaries changed over time for Digital Project Managers?
Colette Hoption Ph.D.: There is no one set path for a management student, so this question is difficult to answer. Regardless of field, I think most are wise to the negative impact the pandemic has had on business, and that has tempered most people's salary expectations, including salary increases.
As leadership is cornerstone of management education, to answer this question, one could look at the alarming rate with which CEO pay has not only increased, but also increased much more than the typical worker's salary. This is distressing because it drives greater inequalities in society. In response to the pandemic, many workers' salaries were cut and that included some CEOs' pay, but the amount of that pay cut for executives, as well as plans for how and when to restore compensation levels are increasing the volume on questions about fairness, trust in leadership and social justice.
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Colette Hoption Ph.D.: A couple of things spring to mind: the nature of the labor force and the nature of work.
It is clear that the pandemic sent the unemployment rate soaring and certain industries (e.g., travel, eat-in restaurants) were hit particularly hard. But even as services begin to re-open, individuals are being necessarily careful and hesitant about their return to work. In my opinion, this is because (1) they fear that they may become infected and (2) childcare. There's been a significant drop of women in the labor force; while working parents of all genders were impacted by daycares closing and virtual schooling, childcare responsibilities traditionally fall into mothers' laps and quitting the workforce altogether is a response some might take to keep the family afloat.
With regards to the nature of work, because of the pandemic, organizations might have discovered that going remote permanently is the way forward. The possibility to work from anywhere in the world also means it is possible to compete for jobs with anyone from around the world. So, more competition with international job candidates is something I'd anticipate.
In light of the pandemic, many questions about the nature of work have arisen/resurfaced including the work-life separation, and skills required for remote working; I expect these topics are important for both job seekers and employers. I believe that the ways in which organizations responded to the health and wellness of its workforce is telling for prospective employees. So when trying to read an organization's culture, I wouldn't be surprised if job candidates were especially curious about the ways an organization adapted to the needs of its workers and addressed or pre-empted workers' concerns. On the flipside, I believe organizations will have a renewed appreciation and desire for prospective employees to talk about their resilience and esprit de corps during the pandemic. The stories of those who have dug deep to find the compassion and resolve to care for others in a time of need are inspiring; and we can hope that with the right support and resources, such citizenship stirs an entire organization into action.
What technical skills for a Digital Project Manager stand out to employers?
Colette Hoption Ph.D.: Stand-out technical skills likely vary by field. For example, when working with big data, database management, and data mining and modeling would be extremely important. I also imagine that programming skills would be an asset. Thinking of my field (Management) in particular, here are some technical skills that I'd emphasize: writing skills, proficiency in using collaborative decision-making tools, project management, and familiarity with productivity trackers. Finally, in an earlier question I noted that organizations may embrace more remote work; in that situation, I can see how critical it will be for managers to show that they can effectively establish goals, rally enthusiasm, coach and mentor employees from a distance. A lesson the pandemic has taught many organizations is that forging human connections in remote work is a challenge, and those who have developed the skills to do this are invaluable.
Are there any particularly good places in the United States for Digital Project Managers to find work opportunities?
Rutherford Johnson Ph.D.: With the remote working possibilities, graduates could work for a company in a big city without leaving their hometown. As for classic jobs with relocation involved, that really depends on the field. For international business, the major international and finance cities such as New York, Boston, and Atlanta are always significant -- though with definite cost of living problems. My advice is to look everywhere and be willing to give a city or region you never thought of living in a try. The less-traveled path can often lead to great success.
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Rutherford Johnson Ph.D.: People and companies have seen that many jobs can be done from home or remotely, and the technology exists and is improving to allow that. It also allows for more work-life balance, which is, in my opinion, important both for health and for worker productivity. I expect this trend will continue to one degree or another, even as more in-person interaction returns. The same mindset and technology also allows for more international engagement without travel or relocation. So, perhaps now we will see graduates in the USA working for companies in Germany, or from France working for Polish companies, and so on -- all without relocating. That is a great way to expand opportunities as well for those in developing countries who might not otherwise have access to such jobs.
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
Phil Stuczynski: Yes, and no. On the one hand, we can look back to something as recent as the "Great Recession" from a little over a decade, and in some ways we are still seeing the impact from that generation. Rather than graduates being able to step into a strong entry level position in a desired field, you had many individuals who literally would take any job that was available. And, while it was admirable for individuals to go into a job (something is better than nothing), if you find yourself in a different career path or even in a job that may not need as much training in the skills you specifically went to school for, it can make an improper fit.
Now, the good news here is that students who have been trained in economics, or many business students in general tend to understand the broader vantage point of business. In times like these, even if unemployment starts to creep up, there will be businesses climbing over one another to try and secure talent that can understand data. Certain computer skills, forecasting skills, drawing connections between differing levels of business, any every other combination of resource and household management will be useful to a business.
So, will there be an impact? Perhaps. Jobs are probably just a bit more difficult to come by right now as compared to even one calendar year ago. That being said, many universities have continued to not only have students positioned well so they can plug right in and be effective remotely, but many of those students are as good or better with the technology and software as those in the private sector.
What experience really stands out on Digital Project Manager resumes?
Phil Stuczynski: Currently? I think a big one is going to be being flexible, showing you are able to adapt, and having any example of continuing to push through during these recent times.
We have had students who have literally been stuck. They have been in an apartment or a dormitory hours (or countries) away from home. And yet they still managed. They still did their coursework, they learned new software on the fly, they felt comfortable asking more questions than ever and even teaching themselves more as needed.
When we go back to something such as the great financial crisis, you had individuals who would sort of get burnt out when searching for a job. And to be fair, who could blame them. This was a strained economy and even the most qualified of candidates were hard pressed to find employment coming out of college when you had people with decades of experience competing just to continue bringing a paycheck in. However, you also had some individuals who would do what was necessary. For example I am keenly aware of an individual student I had years ago who was qualified for almost any job in a normal economy. That being said, he took a job with a bank where his degree wasn't even required. He was overqualified and knew it, but he would rather get experience than just sit around and do nothing. Fast forward a few years and he was not only at that bank only a short time before being promoted, but he used that promotion to move into yet a higher role later and has continued to enjoy success he may not have had if he was just waiting on a good job to come along.
What I'm saying is, the parallels here are through no fault of their own, students are going to enter an economy where things aren't as normal as they were just weeks before. This is going to sort itself out, but the students who push forward and adapt and just do something will stand out compared to those who sit on the sidelines and wait. Anything that highlights they are flexible and able to work in the face of disjointed operations or new limitations will not just find themselves being sought after, but because businesses need employees who can make quick changes on the fly more than ever, those students who can prove they can do it? They're going to be the ones who get ahead.
Dr. Smriti Bhargava Ph.D.
Assistant Professor of EconomicsWofford College
Economics Department
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Dr. Smriti Bhargava Ph.D.: This is a hard question to answer given the uncertainty that exists. One trend that is likely to stay is the possibility of working remotely or working-from-home. More and more companies are gravitating towards this trend, and this may open many exciting and flexible opportunities for new graduates and current workers. It may also take a while for the job market to heat up again and to create new jobs.
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
Milena Stanislavova Ph.D.: Along with all the obvious negatives, I feel that we were forced to experiment and innovate the way we teach and learn, and it has brought a lot of ingenuity and creativity on the part of both professors and students. This past semester I have seen so much depth of experiences and focus on what really matters, optimization of the amount of facts versus hands on problem solving techniques, and just sheer planning of the time spent in the classroom time on the part of professors. At the same time, students are forced to be more organized and self-sufficient, skills that will serve them well on the job market and beyond. This new and more focused way of teaching and learning, using every instrument in our toolbox and varying the virtual, in-person and hands-on practical will definitely remain after the pandemic is over.
What certifications/licenses/courses can have the biggest impact for Digital Project Managers?
Milena Stanislavova Ph.D.: In today's highly technological world, strong quantitative skills are a must for every job. These come with deep mathematical foundations, but more is needed - knowledge of statistics and computational techniques or programing languages, ability to read and interpret data in various formats and familiarity with economics are all great prerequisites. Such courses and technical skills allow one to gain a deep understanding of how the world really works and to create quantitative mathematical models for it. The more we ask students to work on real world research projects that emphasize these skills, the better prepared and competitive they become.
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Ravi Sarathy Ph.D.: Growth in global supply chain and their management, AI and cloud-based software development and solutions, in areas such as global payments, and crowdfunding, and healthcare, using remote healthcare counseling and links to healthcare monitoring devices, developed in global innovation teams, as well as home healthcare combining remote personnel with intelligent health monitoring devices. And more broadly, a significant increase in remote working, on a global scale and through global virtual collaboration.
What general advice would you give to a Digital Project Manager?
Nicole Jones Young Ph.D.: Be flexible. The COVID-19 pandemic has resulted in a lot of uncertainty, but has created new opportunities in others. Staying flexible allows individuals to shift focus away from industries or occupations that may be in decline, and re-focus on employment opportunities that may be more aligned with our current moment.
Denise Lorenzetti
Director of Binghamton University's Fleishman Center for Career and Professional DevelopmentBinghamton University
Fleishman Center for Career and Professional Development
What skills stand out on Digital Project Manager resumes?
Denise Lorenzetti: Employers have been placing a large emphasis on finding candidates with skills that demonstrate the ability to utilize technology and demonstrate adaptability, resilience and taking initiative.
Tech skills such as programming, coding, and Excel continue to be valuable to employers for both tech and non-tech roles.
Employers are also interested in learning how graduates spent their time during the pandemic. If internships were not an option, continuing to build skills through online classes such as LinkedIn Learning or Coursera, virtually volunteering, and demonstrating to employers a commitment to growing during the pandemic is critically important.
Job seekers can demonstrate this by earning microcredentials and digital badges relevant to the industry they are interested in or in areas they are passionate about.
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Denise Lorenzetti: It is likely to see a continuation of remote job opportunities even after the pandemic is resolved. Many positions that have been successfully moved to remote options may in fact stay remote, depending on the employer.
The pandemic has increased the number of jobs available in specific industries and decreased the amount in others.
Industries and fields that have and will likely continue to grow include:
Supply chain/logistics and positions related to production, distribution, and selling of goods such as e-commerce
Technology and industries that help support businesses such as software, developers, artificial intelligence.
Healthcare
Biotechnology
The service industries were affected by the pandemic, making these positions harder to come by. This would include entertainment, travel, lodging, and full-service restaurants among others.
Will there be an enduring impact of the coronavirus pandemic on Digital Project Managers?
Robert Mcnab Ph.D.: Graduates will enter a workplace that is dramatically different than a couple of years ago. Remote work, which once was frowned upon by many managers, has become commonplace for many organizations. It is likely that many graduates will do most of their interviewing on Zoom or similar software and some may start their jobs remotely. We should not expect remote interviewing to go away as it increases efficiency and effectiveness. Economics graduates are likely to be in demand given the numerous economic shocks from the pandemic. Understanding how to communicate economic concepts and apply tools and techniques is of increasing importance.
What experience really stands out on Digital Project Manager resumes?
Robert Mcnab Ph.D.: Young graduates need to think about the job market in terms of signaling. How do you tell a prospective employer that you have a unique set of skills? Graduates often fail to understand that there are hundreds of applicants with similar traits competing for the same job, so you need a strong signal to the employer that separates you from the crowd. One such signal is practical experience. Have you been able to apply the concepts and tools from your college experience in the workplace? Did you seek out and find an internship, externship, or other type of formative experience that shows initiative, responsibility, and the acquisition of experience? If you don't have a strong signal, then you need to develop a plan. Find more experience economists in your area, ask questions, and develop a network. Figure out what you can do to separate yourself. It may sound like a cliche, but you need to market yourself.
Mark Paquette
Principal Program CoordinatorUniversity of Colorado Colorado Springs
College of Business
What are the biggest trends we'll see in the Digital Project Manager job market given the pandemic?
Mark Paquette: The pandemic has caused employers to assess their work capabilities and shift positions to virtual environments. As a result, I think the trends we will see are:
-An increase and shift to permanent or long-term work-from-home opportunities. Many companies are recognizing that the shift to working remotely may actually improve morale, efficiency, quality, and job satisfaction among staff. Additionally, companies are seeing financial savings with reduced need in utilities, ancillary, and auxiliary services. As a result, I believe employers will be looking at their structures and making decisions to increase remote work opportunities, which also allows the employers to access a broader talent pool outside of their regional areas.
-A demand in flexible work arrangements from employees and candidates. As companies see the benefits of remote work, so do the employees and those searching for work. Individuals are seeing benefits of commuting less, having greater flexibility with time, and the ability to have more independence. I would suspect we will see individuals asking for more flexible arrangements, including the option to work from home at least part of the time. Prior to COVID, candidates were already asking for options that allowed for, at least in part, some remote work arrangements, and with COVID, this will likely be magnified.
-Contract workers may experience more opportunities. As businesses grapple with the impacts of COVID, many are also seeing the need to have more control of time-sensitive changes that impact their business. When lockdowns and limitations are imposed on the number of people allowed in spaces, the need to have a workforce that can pivot quickly is becoming more essential. I think this will lead to more contract, or contingent, type work rather than full-time employment as it allows the employer greater flexibility.
-Expanded benefits may also be a trend, especially around mental health support services. The pandemic has forced many people to feel isolated, not in control, and questioning their value. To combat this, I anticipate employers will focus on promoting their health and wellness programs as benefits, and helping job seekers see the value in a company that has a well-rounded benefits package versus just a standard health plan or limited paid time off.
-Social distancing may be the norm for some time. As the vaccine rollout is underway, there are many months ahead of us for true results, and even then, questions linger on how many people may choose not to be vaccinated, or how many new strains there will be for which the vaccine may or may not work. This will impact business operations, and companies (and governments) may impose requirements for job seekers such as wearing personal protective equipment during the interview and onboarding process or as a standard operating practice throughout the year.
-Virtual interviewing is likely a big trend over 2021, whereby companies will focus on phone and video interviewing rather than in-person opportunities. Many individuals may onboard virtually as well. Virtual interviewing was on the rise prior to COVID, but the need was magnified. As a result candidates may also need to be adaptable to using various types of platforms and more products are coming to market, and existing products are enhancing their service options.