What does a digital project manager do?
Digital Project Managers oversee specific projects or long-term initiatives in the company. They specialize in digital projects such as company websites, mobile applications, online content, and e-commerce platforms. They ensure that the project is progressing based on the projected timeline. They manage tasks and delegate accordingly. Digital Project Managers also handle the project's budget. They ensure that resources are properly allocated. At the end of the project, they make sure that all of the project goals are met.
Digital project manager responsibilities
Here are examples of responsibilities from real digital project manager resumes:
- Manage ongoing site optimization according to SEO and SEM best practices.
- Utilize and manage development in ecommerce and CMS platforms including Magento, Wordpress and Drupal.
- Manage SEO client strategies throughout the duration of the project and after the project is completed.
- Manage new site design, data integration and front-end programming and customer relationships management (CRM) programs.
- Manage day-to day project responsibilities for all digital components for a new CRM campaign for the Wendy s account.
- Manage all business and website development efforts for the online marketing team, including support of three B2C businesses.
- Supervise content entry and provide training for internal staff on Drupal CMS.
- Direct social media campaigns including Facebook marketing, fan acquisition, digital strategy, promotions, and brand initiatives.
- Work on custom WordPress websites, including website taxonomy, copywriting, HTML coding, image editing, and page layout.
- Assist in the implementation of a new ERP system.
- Train users on new CMS for creation and upkeep of websites.
- Help upgrade WebSphere ecommerce and redesign customer experience for B2C store.
- Design HTML email blasts and responsive email templates for use on multiple devices.
- Develop and update websites and platforms for online crowdsourcing challenges (HTML and CSSformation).
- Define and develop program structure, project requirements, creative scope, and information architecture.
Digital project manager skills and personality traits
We calculated that 15% of Digital Project Managers are proficient in Project Management, Digital Marketing, and WordPress. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Digital Project Managers that have these skills listed on their resume here:
- Project Management, 15%
Project management for application creation to support Digital Initiatives validation and database Mexico City, Mexico
- Digital Marketing, 12%
Managed the development and implementation of several simultaneous digital marketing platforms for automotive and non automotive customers.
- WordPress, 5%
Implemented e-commerce sites using Magento, OpenCart, WordPress, and Kohana platform.
- Client Facing, 3%
Supported billing operations and sales staff with day to day client facing communications.
- Jira, 3%
Captured and documented all issues in JIRA ticketing system to resolve identified problems.
- Digital Transformation, 3%
Consulted on multiple change initiatives, including digital transformation for business development.
"project management," "digital marketing," and "wordpress" are among the most common skills that digital project managers use at work. You can find even more digital project manager responsibilities below, including:
Analytical skills. One of the key soft skills for a digital project manager to have is analytical skills. You can see how this relates to what digital project managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a digital project manager resume shows how digital project managers use analytical skills: "managed stakeholders, software developers, user experience and visual designers, data analysts, and content strategists. "
Communication skills. Another soft skill that's essential for fulfilling digital project manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a digital project manager resume, here's how digital project managers can utilize communication skills in their job responsibilities: "manage timelines, meetings, and cross-functional communication to ensure projects launch on time. "
Creativity. digital project managers are also known for creativity, which are critical to their duties. You can see how this skill relates to digital project manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A digital project manager resume example shows how creativity is used in the workplace: "aligned interdepartmental efforts across account management, user experience, creative and technology teams to deliver successful project delivery. "
Organizational skills. A big part of what digital project managers do relies on "organizational skills." You can see how essential it is to digital project manager responsibilities because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." Here's an example of how this skill is used from a resume that represents typical digital project manager tasks: "direct editorial, graphic design, marketing, and public relations projects across organizational departments. "
The three companies that hire the most digital project managers are:
- Cengage Learning65 digital project managers jobs
- ICF53 digital project managers jobs
- Robert Half8 digital project managers jobs
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Digital project manager vs. Brand manager
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
There are some key differences in the responsibilities of each position. For example, digital project manager responsibilities require skills like "wordpress," "client facing," "jira," and "digital transformation." Meanwhile a typical brand manager has skills in areas such as "brand management," "product development," "market research," and "consumer insights." This difference in skills reveals the differences in what each career does.
Brand managers really shine in the manufacturing industry with an average salary of $99,130. Comparatively, digital project managers tend to make the most money in the media industry with an average salary of $97,011.On average, brand managers reach similar levels of education than digital project managers. Brand managers are 3.4% more likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Digital project manager vs. Product development manager
A product development manager spearheads the development of new products within a company. Most of the time, their responsibilities revolve around conducting marketing research and analysis to determine consumers' needs, coordinating with the product development team to come up with new ideas, proposing business plans to the executives, and creating prototypes. A product development manager must also present a cost analysis, produce progress reports, and address inquiries and concerns. Furthermore, as a manager, it is essential to lead and encourage the staff, all while adhering to the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, digital project manager responsibilities are more likely to require skills like "digital marketing," "wordpress," "client facing," and "jira." Meanwhile, a product development manager has duties that require skills in areas such as "product development," "lifecycle management," "product management," and "r." These differences highlight just how different the day-to-day in each role looks.
On average, product development managers earn a higher salary than digital project managers. Some industries support higher salaries in each profession. Interestingly enough, product development managers earn the most pay in the retail industry with an average salary of $107,708. Whereas digital project managers have higher pay in the media industry, with an average salary of $97,011.In general, product development managers achieve similar levels of education than digital project managers. They're 0.5% more likely to obtain a Master's Degree while being 0.2% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for digital project managers in the next 3-5 years?
Marketing Department Head, Associate Professor, L.L. McAninch Chair of Business Administration, Kansas State University
Digital project manager vs. Web manager
Web Managers are responsible for managing websites for organizations. Their duties include managing website upgrades, testing for website performance, implement a strategy to increase web traffic and subscribers, troubleshooting website issues, and responding to security breaches. They create content audits as well as ensuring the website has brand strategy alignment. A Web Manager ensures website compliance with all regulations and keeps abreast of the best practice of the industry. They must possess good problem-solving skills and knowledge in search engine optimization.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from digital project manager resumes include skills like "client facing," "jira," "digital transformation," and "scrum," whereas a web manager is more likely to list skills in "web design," "a/b," "web pages," and "online sales. "
Web managers typically earn similar educational levels compared to digital project managers. Specifically, they're 3.6% less likely to graduate with a Master's Degree, and 0.5% less likely to earn a Doctoral Degree.Digital project manager vs. Product marketing manager
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Even though a few skill sets overlap between digital project managers and product marketing managers, there are some differences that are important to note. For one, a digital project manager might have more use for skills like "wordpress," "jira," "digital transformation," and "scrum." Meanwhile, some responsibilities of product marketing managers require skills like "product management," "market research," "b2b marketing," and "market trends. "
In general, product marketing managers earn the most working in the technology industry, with an average salary of $121,046. The highest-paying industry for a digital project manager is the media industry.In general, product marketing managers hold higher degree levels compared to digital project managers. Product marketing managers are 5.1% more likely to earn their Master's Degree and 0.7% more likely to graduate with a Doctoral Degree.Types of digital project manager
Updated January 8, 2025











