How To Become A Digital Sales Manager: What It Is and Career Path

What is a digital sales manager and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Bill Thorne

A digital sales manager is a person who leads the digital sales team. You are to support the team and vendors to launch campaigns on time and within budget. As a result, you are responsible for directing sales processes to generate revenues, planning and executing all digital marketing databases, email, social media, and display of advertising campaigns. You are also responsible for identifying market and market shifts while being fully aware of the new services and competition status. Apart from this, the manager is responsible for conducting market research, trends, customer and competitors' analysis, meeting with customers to discuss evolving needs, and assessing the quality of the company's relationship with them.

To be a digital sales manager, you need to have a bachelor's degree in marketing or a related field and proven working experience in digital marketing. You should have excellent communication skills both verbally and in writing, strong analytical skills, and data-driven thinking. You will earn an average salary of $63,830 per year.

What general advice would you give to a digital sales manager?

Bill Thorne

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

Retail is the largest private-sector employer in the country, directly employing 32 million people and supporting 52 million jobs overall - roughly one-quarter of the U.S. workforce. While COVID-19 has presented new and unexpected challenges, retailers have continued to showcase the industry's resilience and adaptability time and again. The safety and security of customers and employees remains our greatest priority. It is no doubt that the professional environment has changed this year, but retail continues to offer a plethora of career opportunities for graduates and seasoned veterans alike.

ScoreDigital Sales ManagerUS Average

Salary

7.6

Avg. Salary $100,339

Avg. Salary $59,228

Stability level

6.4

Growth rate 5%

Growth rate 0.3%

Diversity

2.7

Race

American Indian and Alaska Native 0.24%

Asian 4.07%

Black or African American 3.24%

Hispanic or Latino 9.82%

Unknown 4.41%

White 78.23%

Gender

female 33.10%

male 66.90%

Age - 46

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 46

Stress level

6.4

Stress level is manageable

7.1 - high

Complexity level

8.7

Complexity level is advanced

7 - challenging

Work life balance

4.4

Work life balance is poor

6.4 - fair

Key steps to become a digital sales manager

Explore digital sales manager education requirements

Most common digital sales manager degrees

Bachelor's

79.3 %

Associate

8.8 %

Master's

7.6 %

Start to develop specific digital sales manager skills

Skills	Percentages
Digital Marketing	14.14%
Customer Service	7.62%
Account Executives	6.23%
Sales Management	5.38%
CRM	5.13%

Complete relevant digital sales manager training and internships

Accountants spend an average of 6-12 months on post-employment, on-the-job training. New digital sales managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a digital sales manager based on U.S. Bureau of Labor Statistics data and data from real digital sales manager resumes.

Research digital sales manager duties and responsibilities

Leverage other sales office resources and administrative/support staff to achieve personal and team relate revenue goals.
Research and target core market for individually schedule events in healthcare, telecommunications, e-commerce, wireless and information technologies.
Generate revenue through digital only opportunities, analyze partner ROI, and provide weekly/monthly reports for sales meetings.
Enhance clients' digital media tools and technologies by creating digital media campaigns mix with traditional media to boost ROI.

Prepare your digital sales manager resume

When your background is strong enough, you can start writing your digital sales manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a digital sales manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable digital sales manager resume templates

Build a professional digital sales manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your digital sales manager resume.