A digital sales manager is a person who leads the digital sales team. You are to support the team and vendors to launch campaigns on time and within budget. As a result, you are responsible for directing sales processes to generate revenues, planning and executing all digital marketing databases, email, social media, and display of advertising campaigns. You are also responsible for identifying market and market shifts while being fully aware of the new services and competition status. Apart from this, the manager is responsible for conducting market research, trends, customer and competitors' analysis, meeting with customers to discuss evolving needs, and assessing the quality of the company's relationship with them.
To be a digital sales manager, you need to have a bachelor's degree in marketing or a related field and proven working experience in digital marketing. You should have excellent communication skills both verbally and in writing, strong analytical skills, and data-driven thinking. You will earn an average salary of $63,830 per year.
There is more than meets the eye when it comes to being a digital sales manager. For example, did you know that they make an average of $62.28 an hour? That's $129,533 a year!
Between 2018 and 2028, the career is expected to grow 5% and produce 20,600 job opportunities across the U.S.
There are certain skills that many digital sales managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and customer-service skills.
When it comes to the most important skills required to be a digital sales manager, we found that a lot of resumes listed 12.1% of digital sales managers included sales process, while 9.9% of resumes included revenue growth, and 9.4% of resumes included customer service. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the digital sales manager job title. But what industry to start with? Most digital sales managers actually find jobs in the media and technology industries.
If you're interested in becoming a digital sales manager, one of the first things to consider is how much education you need. We've determined that 79.3% of digital sales managers have a bachelor's degree. In terms of higher education levels, we found that 7.6% of digital sales managers have master's degrees. Even though most digital sales managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a digital sales manager. When we researched the most common majors for a digital sales manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on digital sales manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a digital sales manager. In fact, many digital sales manager jobs require experience in a role such as account executive. Meanwhile, many digital sales managers also have previous career experience in roles such as sales manager or account manager.